Publicis Groupe Acquires Captiv8 to Build the World’s Most Powerful Connected Influencer Platform

May 21, 2025 - Published by: Andrew Chen

Publicis Groupe has acquired Captiv8, the leading influencer marketing platform, to enhance its global influencer marketing capabilities. Captiv8’s AI-powered technology and extensive network of over 15 million creators will be integrated with Publicis’s existing assets to create a comprehensive solution for brands seeking to unify and measure their influencer strategies.

This strategic move positions Publicis at the forefront of the rapidly growing influencer marketing industry, enabling clients to leverage advanced tools for transparent, real-time measurement of campaign impact across various platforms.

Krishna Subramanian, Captiv8 Co-Founder & CEO, said: “Captiv8 was built to unify the fragmented creator economy – turning influence into a commerce engine that drives real ROI. Publicis Groupe shares that vision for a fully connected, data-powered future. Together, we’re not just scaling creator marketing, we’re transforming it into a global growth channel that delivers measurable impact from first impression to final purchase.” 

For more details, read the full press release here: Publicis Groupe Acquires Captiv8 to Build the World’s Most Powerful Connected Influencer Platform