Captiv8 and Perplexity Partner to Launch AI-Powered Campaign Intelligence Tools
San Francisco, CA — May 13, 2025 — Captiv8, the premier influencer marketing platform for enterprise brands, has partnered with Perplexity for Startups to bring cutting-edge AI functionality, ushering in a new era of AI-powered campaign intelligence that reshapes how marketers plan, optimize, and report on campaigns. Read the full press release here.
As a leader at the intersection of influencer strategy, technology, and data, Captiv8 continues to push innovation forward. With the integration of Perplexity’s Sonar AI models, brands now have access to intelligent tools that unlock deeper insights, smarter campaign decisions, and faster execution, all from within the Captiv8 ecosystem.
Reimagining Campaign Intelligence
Running influencer campaigns often means juggling a wide range of decisions, from identifying creators to adjusting strategy mid-flight. Captiv8 recognized a common hurdle: marketers were spending too much time combing through data or switching between tools. With over 60% of marketers expected to leverage AI for campaign optimization, Captiv8 responded by embedding intelligence directly into its workflow, powered by Perplexity’s secure, enterprise-ready API.
“Perplexity enables us to give our clients an intelligent co-pilot built into their everyday workflow,” said Krishna Subramanian, Co-founder & CEO of Captiv8. “This goes beyond efficiency, it’s about elevating creativity and driving stronger results.”
Smarter Tools, Embedded in Workflow
The partnership introduces AI-powered features that streamline every stage of campaign execution using Perplexity’s Sonar models:
- Creator Vetting & Justification: Perplexity’s Sonar API analyzes Captiv8’s creator data—demographics, engagement, tone—and instantly generates persuasive justifications for brand-fit, saving hours of manual work.
- AI Assistant: Clients can ask natural language questions like “Which creators over-index with Gen Z in France?” or “Why did engagement dip on Day 3?” and get immediate, cited answers.
- Brand Safety Scoring: Captiv8’s Media Safety tool flags unsafe content and assigns a risk score, helping clients make smarter partnership decisions by using Sonar’s real-time web research.
- Automated Wrap Reports: Sonar’s advanced reasoning model now compiles post-campaign summaries, combining key metrics, insights, and takeaways into polished, narrative-driven reports—delivered in minutes, not days.
All tools are fully embedded into Captiv8’s user interface, eliminating the need for data exports or third-party tools. With Perplexity’s secure integration and zero-day data retention policy, client privacy remains fully protected.
Impact: Speed, Precision, Results
Early adopters of the integration are already seeing results, accelerated planning timelines, sharper targeting, and improved ROI. What previously took days, such as finding creators or building reports, now happens in minutes. AI insights help teams spot performance shifts, uncover opportunities, and refine strategy in real time.
Together, Captiv8 and Perplexity are turning influencer content into instantly accessible, searchable intelligence, giving marketers a cultural pulse at their fingertips.
“Thanks to the Perplexity Startup program, we’re bringing next-gen tools to our clients,” said Subramanian. “AI isn’t just a trend, it’s becoming the foundation of how brands operate and grow.”
“Captiv8 is setting a new benchmark for AI in marketing,” said Taz Patel, Head of Advertising at Perplexity. “By embedding Sonar directly into campaign workflows, we’re helping brands move faster, make smarter choices, and channel more value to creators. This partnership marks a big step forward for data-driven social commerce.”
The collaboration reinforces Captiv8’s position as a category leader, empowering brands and agencies to navigate a fast-changing marketing landscape with intelligence, speed, and precision.
About Captiv8
Captiv8 is the leading influencer marketing platform powering global creator partnerships for the world’s most innovative brands. Combining intuitive tools with advanced analytics, Captiv8 helps marketers discover creators, manage campaigns, and measure performance at scale. Recognized for its enterprise-grade solutions and commitment to driving results, Captiv8 is trusted by top global brands to deliver data-driven strategies, streamline workflows, and unlock full-funnel impact. Learn more at Captiv8.io.
