Moms Who Influence: 10 Creators to Follow This Mother’s Day
From relatable day-in-the-life moments to thoughtful reflections on parenting and personal growth, mom influencers are shaping online conversations with authenticity, heart, and style. Just in time for Mother’s Day, we’re spotlighting 10 standout creators who are using their platforms to inspire, inform, and connect with communities of fellow moms and fans alike. Whether they’re sharing wellness tips, family routines, or hilarious takes on motherhood, these creators bring a fresh perspective to what it means to be a modern mom online.
Why Brands Turn to Mom Influencers
Moms have long been powerful storytellers, and on social media, they’ve become even more influential. Whether it’s through content that entertains, educates, or offers support, mom creators are driving high levels of engagement, building loyal audiences, and shaping brand conversations across categories like family, food, wellness, beauty, and lifestyle. Their trusted voices make them key partners for brands looking to build authentic connections with multi-generational audiences, especially during cultural moments like Mother’s Day. At Captiv8, we continue to see the impact moms have on shaping trends, driving commerce, and building community, making them essential voices in the creator economy.
10 Mom Influencers to Follow
1. Dr. Brittney Fusilier
Instagram: 403K Followers
TikTok: 100.4K Followers
Dr. Brittney blends her medical expertise as a pediatrician with the everyday joys and challenges of motherhood. Her content is equal parts educational and relatable, offering practical parenting tips with a warm, reassuring voice that makes complex topics feel accessible.
2. Jade Tolbert
Instagram: 1.3M Followers
TikTok: 17.7K Followers
Reality TV fans know her from The Bachelor, but mom-life fans love her for her candid, down-to-earth lens to family life as a mom of three. With an emphasis on authenticity, she shares the unfiltered sides of motherhood, marriage, and personal growth, creating a space that feels comforting, honest, and real.
3. Natalie Robinson
Instagram: 38.3K Followers
TikTok: 2K Followers
Natalie empowers modern moms to embrace both ambition and family life. Her content focuses on entrepreneurship, motherhood, and mindset, offering motivation, transparency, and practical advice for moms chasing their goals without the guilt.
4. Lindsay Hay
Instagram: 479K Followers
Lindsay shares the beautifully chaotic life of raising five young children, including a set of spontaneous quadruplets. Her content is heartfelt and family-focused, capturing both the logistical challenges and emotional rewards of motherhood with grace and optimism.
5. Peyton Pratte
Instagram: 953K Followers
TikTok: 108K Followers
Peyton’s content is all about simple, healthy living for moms. From approachable meals to real-life moments in parenthood, her page promotes balance—physically, mentally, and emotionally—in a way that feels supportive, relatable, and attainable.
6. Uyen Carlson
Instagram: 74.7K Followers
TikTok: 36.3K Followers
Uyen’s page is a serene blend of motherhood, style, and culture. Through beautifully curated content, she shares glimpses into family life while celebrating Vietnamese heritage, offering a visually stunning feed grounded in love, elegance, and intentional living.
7. Jade Kendle Godbolt
Instagram: 388K Followers
TikTok: 50K Followers
Jade seamlessly blends beauty, motherhood, and empowerment. Her content highlights the importance of self-care and self-expression for moms, while also offering thoughtful commentary on culture, identity, and the evolving role of modern motherhood.
8. Kelly Stumpe
Instagram: 588K Followers
TikTok: 39.7K Followers
Kelly, known as The Car Mom, has redefined car reviews through the lens of modern motherhood. Her content combines practical advice, honest reviews, and relatable lifestyle insights—empowering parents to make confident, family-focused vehicle choices with ease and clarity.
9. Allison Kuch
Instagram: 967K Followers
TikTok: 3.3M Followers
Allison’s content blends humor and heartfelt storytelling to capture the realness of first-time motherhood. With a playful, unfiltered voice, she brings levity to everyday moments while also highlighting the emotional complexity that comes with becoming a parent.
10. Lauren Elizabeth
Instagram: 848K Followers
TikTok: 153.8K Followers
Lauren offers an honest, introspective look at new motherhood, blending emotional wellness and lifestyle content with a calm, minimalist aesthetic. Her page encourages followers to embrace vulnerability, let go of perfection, and prioritize mental health through every phase of personal transformation.
Partnering with Powerful Voices This Mother’s Day
As these 10 incredible moms show, authenticity, creativity, and community are at the heart of impactful content. Mom influencers bring unmatched value to the digital space from parenting hacks to brand collaborations that resonate. At Captiv8, we help brands discover and partner with creators who drive real results, whether you’re launching a Mother’s Day campaign or looking to build long-term relationships with influential voices. See how Captiv8 can elevate your strategy by taking a tour of our award-winning creator discovery features.
About Captiv8
Captiv8 is the leading influencer marketing platform that empowers brands to connect with consumers through authentic creator partnerships. By leveraging cutting-edge technology and data-driven insights, Captiv8 helps brands drive engagement, loyalty, and sales in the ever-evolving social landscape. Rated the #1 Best Influencer Marketing Platform by the Influencer Marketing Awards, Captiv8 is also the enterprise marketer’s choice influencer tool. Captiv8 is ranked #1 influencer marketing software for Enterprise Marketers, and #1 best overall influencer marketing platform by G2.
