Captiv8 Wins Global Performance Marketing Award for Best Performance Marketing Technology
San Francisco, CA – October 21, 2024 – Captiv8, the leading influencer marketing platform, is proud to announce that it has been awarded the Best Performance Marketing Technology award at the Global Performance Marketing Awards 2024 for its groundbreaking Branded Storefronts solution. This recognition highlights Captiv8’s commitment to driving results through performance marketing technology solutions that empower brands and creators.
What is Branded Storefronts?
Captiv8 Branded Storefronts empower creators to offer personally curated collections of brand merchandise within their presences. Influencers select their favorite items from the advertiser’s website and collate them as they wish. They can also create multiple stores – for example, work, play, and formal apparel collections.
The Benefit for Creators
Captiv8 technology makes item selection incredibly easy and automatically ports images, pricing, and copy. Once stores are complete, creators showcase them across multiple presences, including Instagram, TikTok, YouTube, X, and Facebook. Views, dwells, clicks, and purchases are captured with measurement that’s immune from 3PC deprecation issues and policies like ITP. Store presences become part of the permanent structure/linking, driving ongoing sales – not just when followers see a single post. This explodes shopping, sales, and commissions and encourages brands to engage ongoing instead of in bursts.
The Benefit for Brands
Captiv8 Branded Storefronts increase the number of products and visual presence of brand merchandise and are evergreen. Further, Captiv8 pioneered a new way for brands to unite multiple creator storefronts in a single web destination so brands can cost-effectively amplify an aggregated creator community. This dramatically improves marketing efficiency, encourages purchases, and helps creators grow followers and sales.
The Benefit for Consumers
Branded Storefronts employ the familiar look and functionality of online stores into the creator presences they love. They discover multiple products anytime and visit merchant sites with a single click. When they visit the brands’ aggregated Branded Storefront websites, they can discover influencers and find more items just right for them.
The Judging Process
Judges of this award category looked for a technology that has helped grow, service or drive efficiencies for client’s performance marketing activity. Along with obvious benefits through return on spend, the technology should provide a competitive advantage for its subscribers or allow them to do business in a smarter way. Judges looked for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.
About Captiv8
Captiv8 is the #1 influencer marketing platform for enterprise marketers, connecting brands with top-tier influencers to create authentic, engaging content. With advanced analytics and a vast creator network, Captiv8 empowers brands to maximize their marketing efforts and achieve exceptional results.
