Forrester Releases New Research Report That Finds Brands Using Captiv8 See ROI of 374%

San Francisco, CA – Captiv8, the leading influencer marketing platform for Enterprise brands, is excited to announce the release of Forrester Consulting’s recent study showcasing the benefits of working with Captiv8. In this study, Forrester performed a comprehensive analysis to measure the benefits of Captiv8’s suite of influencer marketing tools and services to drive growth, efficiency, cost-savings, and an increased ROI for brands and marketers. The study unveiled that Captiv8 customers see an ROI of 374%! 

More key findings of the study include: 

• Brands that use Captiv8 can internally manage 50% more influencers, resulting in additional profit: Captiv8 serves as a comprehensive solution for finding and communicating with influencers, streamlining workflows, and increasing effectiveness. 
• Captiv8 significantly reduces the administrative burden on the marketing team: From influencer discovery and campaign management to payment and reporting, Captiv8 can save 50% to 90% of time spent on these tasks.

Customers interviewed for the study cited benefits including time and cost savings, improved collaboration, and increased efficiency. Excerpts include: 

“Previously, we worked with an agency for a campaign with 3 mega influencers, and it cost us 1.2 million dollars. We did a very similar program through Captiv8 with that same kind of  level of influencers was about half a million. So that saved us $700,000 which would have been 58%.” – Brand Director, Consumer Packaged Goods 

“Captiv8 helps scale campaigns and identifies leads by finding new influencers. There is also the possibility that if we need to pay influencers through the platform, we can pay out in multiple currencies. And then, of course, through the actual tracking of the content, done nicely through one place.” – Senior Lead, Apparel 

To learn more about Forrester’s research findings, check out the full press release here!

About Captiv8

Captiv8 is a full-service influencer marketing solution that redefines end-to-end, inspiring you to think bigger, enabling you to plan smarter, and empowering you to execute better. Additionally, through our intuitive workflow, brands can uncover actionable insights on trends, discover and vet influencers, seamlessly activate campaigns at scale, amplify branded content across the digital ecosystem, and prove business impact through our measurement dashboard. Our platform gives you the tools you need to build relationships and effective content, while our teams lend experiences and strategic services to steer you clear of common influencer marketing pitfalls. Interested in learning more? Take a platform tour today!