Introducing Media Safety by Captiv8: An AI-Powered Brand Safety Tool That Redefines Brand Safety

San Francisco, CA — August 12, 2024 — Captiv8, the leading influencer marketing platform for Enterprise brands, is excited to announce early access to its new “Media Safety” feature, significantly enhancing its existing suite of brand safety tools. This innovative feature aims to protect brands and ensure that all influencer campaigns are not only effective but aligned with the brand’s values and ethos.

What is Media Safety?

Media Safety is an AI-powered brand safety tool that categorizes and flags unsafe content (based on IAB categories) in social media posts and media publications across various categories, including adult content, unsafe behaviors, hate speech, political content, racism, profanity, and more severe categories like crime, human rights violations, and terrorism. It assigns a brand safety score, indicating the risk level based on the percentage of unsafe content associated with a creator, helping brands make informed decisions about their influencer partnerships.

What Are the Benefits of Media Safety?

• Content Safety: Utilizing advanced algorithms, Captiv8’s Content Safety feature scans social media comments for unsafe keywords, flagging content across categories such as adult content, unsafe behaviors, hate speech, political content, racism, and profanity. This ensures that brands can proactively manage and respond to potential risks in real time.
• Media Safety: Building on the success of Content Safety, Media Safety monitors third-party publications for risky or unsafe references to creators. This includes scanning for content related to adult and explicit sexual content, arms and ammunition, crime and harmful acts, human rights violations, death, injury, military conflict, online piracy, hate speech, obscenity, illegal substances, spam, terrorism, and sensitive social issues. This broader surveillance helps brands safeguard their reputation across all media channels.
• Brand Safety Score: To simplify risk management, Captiv8 assigns a brand safety score to each creator, ranging from lowest to highest risk. This score reflects the likelihood and level of risk associated with the creator, helping brands make informed decisions about their influencer partnerships.

To learn more about Media Safety, check out the full press release here! 

About Captiv8

Captiv8 is a full-service influencer marketing solution that redefines end-to-end, inspiring you to think bigger, enabling you to plan smarter, and empowering you to execute better. Through our intuitive workflow, brands can uncover actionable insights on trends, discover and vet influencers, seamlessly activate campaigns at scale, amplify branded content across the digital ecosystem, and prove business impact through our measurement dashboard. Our platform gives you the tools you need to build relationships and effective content, while our teams lend experiences and strategic services to steer you clear of common influencer marketing pitfalls. Interested in learning more? Take a platform tour today!