Captiv8 Partners with Snapchat: Creator Discovery API and Advanced Metrics Power Snapchat Influencer Marketing Campaigns
The partnership will allow Captiv8 to deliver end-to-end influencer and affiliate marketing campaigns on its platform for Snapchat creators and branded content.
San Francisco, CA — October 23, 2023 — Captiv8, the #1 ranked influencer marketing platform for Enterprise businesses, is thrilled to announce its official partnership with Snapchat as an API Partner. This collaboration unlocks a crucial benefit for marketers: access to Snapchat’s Creator Discovery API and full-funnel influencer marketing metrics on the platform.
Snapchat will now allow partners such as Captiv8 to seamlessly access their entire Snap Star roster, providing third-party partners with access to crucial insights that are vital for discovering and activating influencers on the platform. Accessible metrics will include creator names, usernames, bios, total follower count, age demographic breakdowns, and more. With 397 million daily active users and over 750 million monthly active users, Snapchat reaches over 90% of 13- to 24-year-olds, and over 75% of 13- to 34-year-olds in over 20 countries. As a result, the integration of Snapchat’s Creator Discovery API further solidifies Captiv8’s commitment to providing simplified campaign management across all major social platforms, ensuring brands can use deep data and make the most informed decisions when selecting creators for their influencer programs.
In addition to this partnership setting the stage for transparent, full-funnel influencer and affiliate marketing on Snapchat, there’s more! Snap Stars, a select group of Snapchat’s creator pool, will have the opportunity to opt in and share even deeper data and metrics. Captiv8 will be able to report on vital insights for Public and Saved Stories, Spotlights, and Audience Insights. These rich data points will help brands and marketers create more effective and hyper-targeted influencer campaigns, ultimately driving better results.
“We are very excited to partner with Snapchat and looking forward to the opportunities this will create not only for our customers but for the creators on Snapchat,” said Krishna Subramanian, CEO of Captiv8. “The Creator Discovery API and access to Snap Stars’ metrics will further enable our partners the best tools to drive impactful influencer marketing solutions. Additionally, we are thrilled to offer managed agency services for media planning UGC ad campaigns, further solidifying our commitment to delivering world-class excellence in influencer marketing.”
Visit here for more information about Captiv8’s partnership with Snapchat and its services.
About Captiv8
Captiv8 is a leading influencer marketing platform that empowers brands and agencies to discover and connect with influencers, manage campaigns, and measure their impact. With a global presence and a diverse roster of content creators in over 200 countries and territories, Captiv8 provides the tools and insights needed to execute successful influencer marketing campaigns. For more information, visit Captiv8.io.
For media inquiries, please contact: Raji Behniwal, Raji@captiv8.io
