‘Influencers don’t necessarily feel scared’: How a cannabis brand is using influencers to reach shoppers on social media

Leveraging influencers for a traditionally taboo brand isn’t new, according to Sunil Verma, COO and co-founder of Captiv8 influencer marketing agency. However, more untraditional brands, like cannabis, are going this route as society becomes more accepting and there may one day be a national advertising standard, he said.

Be sure to check out the entire article to read more about what Captiv8’s Sunil Verma has to say about how influencers can reach shoppers on social media for more unorthodox brands: https://digiday.com/marketing/influencers-dont-necessarily-feel-scared-how-a-cannabis-brand-is-using-influencers-to-reach-shoppers-on-social-media/