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TikTok is testing an API that gives influencer agencies deeper data access

“Without official integrations, brands are left scrambling and forced to estimate campaign results and surface-level influencer insights,” Krishna Subramanian said, adding that the API can let clients “justify their channel investments and ensure they’re partnering with the right creators to reach their target audiences.”

Click the link to read the full story on what Captiv8’s TikTok Creator Marketplace API integration means for brands and marketers: