Softball Shows Off Its Marketing Power and Potential

Following University of Arkansas’ softball team winning their conference, Captiv8’s Bryce Adams’ opinion on what this extra attention could mean for brand partnerships in this new NIL era is included alongside other sports marketing experts, including ESPN’s senior director of programming and acquisition.

Check out the link for the full story: https://www.adweek.com/brand-marketing/softball-marketing-power-business-potential/