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Retailers Find TikTok a ‘Sunny Place’ for Advertising

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For this year’s holiday shopping season on TikTok, retailers were more present than ever before, with “authentic-seeming advertisements dropped in between dances, confessionals, comedy routines and makeovers”. Read the full story here, including insights from Captiv8’s CEO and Co-Founder, Krishna Subramanian as he breaks down the “insane” growth Captiv8 has seen from brands looking to activate more on TikTok.

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