The Future of Diversity and Inclusion in Influencer Marketing [On-Demand Webinar Recording]
A Google survey shows that 64% of social media users took action after viewing an ad they considered to be diverse or inclusive. In 2021 and beyond, diversity & inclusion will continue to play a part in media strategies. With influencer marketing, it is imperative to account for representation in sponsored content. To discuss the future of D&I in influencer marketing, we will be joined by a diverse group of creators who represent across race, ethnicity, gender, and sexual orientation.
- What does “diversity” and “inclusion” mean? Why Diversity & Inclusion are the future of influencer marketing
- How will influencers and brands act like agents of change with respect to social issues? How will that reflect messaging and creative content?
- Which brands are actively creating content that represents D&I?
- How will purpose-driven marketing lead the way in 2021 & beyond?