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A Look Into #SOTU

President Obama held his last State of the Union this evening. While Americans were glued to their screens, thousands of people expressed their support (or distaste) for the speech across social media. Take a look at some of the highlights we pulled from our Insights platform… After the introductions and just a few moments into…

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Brands Take On the Golden Globes

Awards season is upon us! The 73rd Golden Globe Awards brought together the who’s who in Hollywood to honor the best performances of the year. While viewership was down 4% this  year (18.5M viewers), we saw a significant spike in not only the amount of content posted but also engagement across Instagram. When analyzing #goldenglobes,…

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What’s Your Resolution?

Happy 2016! Who doesn’t kick off January 1 with a good ol’ promise to yourself (and to your followers) with what will change in the New Year? Whether it’s a gym membership, a promise to reconnect with those that matter most or to keep up that hustle…thousands of people went on Instagram in the past two weeks to share…

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Millennial’s Vote for People’s Choice

The votes are in and the winners were announced at last night’s 2016 People’s Choice Awards. From the obvious fan favorites like Taylor Swift and Ellen DeGeneres (who now holds 17 People’s Choice awards!) to breakout star Priyanka Chopra, the show didn’t disappoint. Of course the team here put our bets on winners in the Digital category…

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Brand Spotlight: American Eagle

American Eagle is bringing Instagram to life, fully integrating the channel into its wider branding and marketing efforts. With a healthy mix of diverse content, American Eagle is a great brand for inspiration on how to get the most from Instagram. We looked at @americaneagle’s most engaging posts to drill down into what works for them, and…

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The Best of Instagram in 2015

As we close out the year, we wanted to reflect back on all of the glorious moments some of our favorite creators on Instagram have given us in 2015. Here are a few of the best… zachking – Beware of emojis! #worldemojiday Beware of emojis! #worldemojiday A video posted by Zach King (@zachking) on Jul 17, 2015…

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[REPORT] 2015 State of Influencer Marketing

The world of social marketing is changing. Emerging platforms, like Instagram and Vine, are redefining how audiences view and interact with content, and the brands that change their approach to social will reap the rewards. This year, we have seen an explosion in the growth of influencer marketing on emerging social platforms, as these influencers…

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Why Selfies Can Actually Make Sense For Your Brand

“Selfie” has set up camp in our everyday language, in 2014 it was even added to the Dictionary! But it’s certainly still controversial. For every person who embraces social media’s self-portraits; there’s a critic who finds them ego-centric. It might be true when adopted simply to follow a trend, a selfie campaign might do your brand more harm…

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[INFOGRAPHIC] #theforceawakens

Star Wars dominated the box office this weekend, raking in over $238M in ticket sales and displacing Jurassic World as the record holder for Biggest Opening Weekend in North America. Not only did the movie make waves on the big screen but also across social. Now more than ever, fans are taking to social platforms…

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