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First seen on Forbes, our data report analyzing key social activity for the top candidates in the race to become the next POTUS is now available. While it’s no surprise Trump has generated the most noise across social, totaling over 14m followers, the candidate that is truly connecting with Millennials is Bernie Sanders. Highlighted below…

With so many creative, engaging, unique activations going out every week across social, we thought we’d share some of the best. Check out how these 6 brands and creators took #ad #sponsored to the next level… @adidasneo  @marcusbutler Adidas partnered with British YouTube blogger, Marcus Butler, to spread the word about their new CloudFoam shoe line….

This week Instagram announced they would begin to shift their real-time model into a personalized, algorithm based feed. The change comes as it’s big brother made the move in 2009 and last month, Twitter updated their feed to show older, popular posts at the top. This is directly related to network effects. When a network grows…

There were 253.6k public posts tagged with #Oscars and over 50m likes and 987k comments, that’s more than any other awards show this year. While the Golden Globes is known for it’s less formal and fun vibe, the Oscars had 30% more posts and 2X the number of likes. Using Captiv8 Insights, we pulled some…

How do you put your signature swag on videos while still making sure your fans don’t get lost? We talked to some of our favorite YouTubers and crawled data across our platform to identify the KEY to making an awesome YouTube Intro… #1 – Keep it Short Might sound obvious, right? There’s a ton of…

What makes you, YOU? A) You make everyone laugh and are on every invite list. No party would be the same without you and your dance moves. B) 6am workouts are a no-brainer and Soul Cycle is your second home. You are always looking for new ways to improve your health. C) You love music…

Digital Influencers Rival TV Engagement Across Exploding Social Platforms for Budweiser During Super Bowl 50 By: Krishna Subramanian, Co-Founder, Captiv8 Football fan or not, the Super Bowl engages one of the largest TV audiences globally. Viewership for live sporting events is not slowing down. People watch sports for the excitement…the adrenaline rush…the camaraderie…and they watch…

Today we celebrate the delicious spread that has made its way into the hearts of many. As a brand, it’s key to not only use social media to talk about your product but also connect with your fans in relatable ways…using trending celebrations like #WorldNutellaDay can be a good opportunity to do something fun. While the…

Happy hump day! What’s getting you through the week? We can’t help but do a little daydreaming about our next vacation after checking out adventures from some of our favorite travelers. These creators give you unprecedented access to hidden gems across the globe. Whether you are planning a trip or just daydreaming, take a look…

Snapchat can be used for so much more than scandalous messages, testing out the latest animated lenses and documenting your daily routine. Here is our list of the Top 5 Snapchat accounts that use the platform to make absolute masterpieces…from pop-culture references to turning random strangers into gallery-worthy images, these artists really take it to…