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Five Family Lifestyle Influencers to Watch this Back-to-School Season

Family Lifestyle Influencers

Did you know that 74% of parents have purchased items based on influencer-sponsored posts? With shoppable features emerging on platforms like Instagram and TikTok, this is further paving the way for social commerce to expand. As parents scroll through their feeds and see family lifestyle influencers share what their kids are buying and wearing this back-to-school season, make sure that your brand is at the top of the shopping list by partnering with family lifestyle influencers! Here are five family lifestyle influencers to watch this back-to-school season!

Val Riley – @lovelyluckylife

Val Riley Family Lifestyle Influencer

Val Riley is a mother of four who shares her lifestyle and home content. With over 80% of her followers being between the ages of 25 and 44, Riley excels at reaching the key demographic of parents who are shopping for their family this back-to-school season! Fans of her content can also head over to her website to find gift guides and shop her favorite items!

Naomi Davis – @taza

Lifestyle Influencers Taza

Author and Mother of five, Naomi Davis dedicates her content to her family lifestyle, adventures with her children, and her book A Coat of Yellow Paint. With over 85% of her 423K Instagram followers being between the ages of 25 and 44, Davis has great reach amongst household parents.

LaTonya Yvette – @latonyayvette

Lifestyle Influencers LaTonya Yvette

Unlike the other family lifestyle influencers on this list, LaTonya Yvette has a strong reach amongst the young adult community. With 21.48% of her followers being between the age of 18 and 24, Yvette not only does a great job of reaching established adults but young adults as well! As a blogger, visual storyteller, and mother, Yvette loves to share fashion photos, home decor tips, as well as parenting inspiration amongst her followers!

Amber Massey – @masseya

Mom Influencer Masseya

Amber Massey is a mother of five who shares her family lifestyle content, cooking tips, and suggestions for children. With over 80% of her followers being between the ages of 25 and 44, Massey does a great job of reaching the adult demographic. Fans of Massey’s content can sign up for her newsletter, follow her blog, check out promo codes, and much more here!

Natalie Lesenfsky – @athomewithnatalie


Natalie Lesenfsky is a mother of six who shares snippets of her family, life, and food inspiration with her followers! With over 80% of her followers being between the ages of 25 and 44, Lesenfsky is great at reaching the key demographic of parents who are shopping for their families this back-to-school season!


In conclusion, family lifestyle influencers make great partners for the back-to-school season. As other parents swipe through their feeds, they’ll be met with great content from family lifestyle influencers making recommendations on your brand’s behalf! With a majority of their followers being adults, these lifestyle influencers make the perfect partners this back-to-school season! Ready to launch your own back-to-school influencer marketing campaign? Find out more insights or chat with a specialist today!

About Captiv8

Captiv8 is a full-service influencer marketing solution that redefines end-to-end, inspiring you to think bigger, enabling you to plan smarter, and empowering you to execute better. Through our intuitive workflow, brands can uncover actionable insights on trends, discover and vet influencers, seamlessly activate campaigns at scale, amplify branded content across the digital ecosystem, and prove business impact through our measurement dashboard. Our platform gives you the tools you need to build relationships and effective content, while our teams lend experiences and strategic services to steer you clear of common influencer marketing pitfalls.

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