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The world has gone mobile crazy; we’re only starting to realize its full potential. This applies in particular when it comes to location data. Even though location is often considered a navigation tool associated with Google Maps, many of the world’s most popular social media platforms are incorporating location features as well. Download our latest…

This week Instagram launched a new feature for its popular Stories product, a feature which allows users to easily poll their friends and followers. While the feature is designed with all Instagram users in mind, this new interactive feature has lots of potential for marketers. How might a marketer incorporate Instagram’s new Stories poll feature into a…

On October 4th, 2017, World Animal Day will be celebrated across the globe to help promote the health and wellness of all animals. This day also sheds light on how many animals need good homes and loving owners. It is up to us to improve the welfare standards around the globe for animals. Below are a few…

Comedians and media have always been great companions, whether they’re appearing in movies, TV shows, or even in advertising. But thanks to the rapid rise of social media, a new class of digital-focused comedians is making a name for themselves, creating “bite-size” comedy content for platforms like YouTube, Snapchat, Instagram, Twitter and Facebook. It’s not just the…

As of last week, global fashionistas, designers, and celebrities were hanging out in the Big Apple –  New York City, for the world famous New York Fashion Week. Although they were preparing for 2018 Spring and Summer showcases, we wanted to put a spotlight on fall fashion for the upcoming season and point you in the…

Summer and Labor Day are behind us, which means the annual buying and marketing extravaganza of the holiday season is closer than you think. As many marketers already recognize, the season is a critical marketing period for many industries. Consumers increase their expenditures for holiday gifts and entertaining, and marketers ramp up their own messaging…

Earlier this year, Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. Even though creators were evenly split in…

It’s that time of year again folks – yup, Labor Day is here and we here at Captiv8 want to help you celebrate the last Summer hoorah. There is no better way to celebrate Summer than with a family BBQ and so this week we are going to highlight four BBQ influencers whose videos range from…

Earlier this month we shared some of the benefits of partnering with influencers to increase the success of events. But now that we know influencers play a critical role in marketers’ event strategy, it’s worth thinking about how to make use of these individuals before, during and after your event. What are the best practices…

Watch our co-founder, Krishna, on CNBC Fast Money where he shares his thoughts on the future of SNAP and what they need to do to turn things around. Here is what Snap needs to do to survive: Tech investor from CNBC.