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2018 is nearly upon us. Not only is the new year the perfect time for marketers and brands to get a fresh start, it’s also a great time to lay out a vision for a comprehensive influencer marketing strategy. Here a few tips to help make sure your 2018 influencer marketing efforts get off on the right…

Influencer marketing was bigger than ever in 2017. But while it’s easy to talk about the growth of creator-driven sponsored content at an abstract level, many marketers may wonder what kinds of posts and personalities were responsible for 2017’s most popular content. Using the Captiv8 insights tool, we decided to examine some of the top-performing Instagram…

Christmas is less than a week away and if you haven’t bought a gift never fear! Here are some gift ideas (including making your own) from some awesome Creators: Alexandra Garza Alexandrea Garza is a licensed cosmetologist and makeup guru. She shares her favorite products, how to style, and makeup tutorials on her YouTube channel. When…

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top fast food brands on Instagram. Some key findings: McDonald’s succeeds with scale – McDonald’s sits at the front of the pack among fast food brands…

The holiday season is here again. What kinds of content are being shared during this period of family, celebration and fun? And how can you ensure you’re part of the conversation? We did some research into some of the season’s top holiday-themed hashtags and ran them through our Captiv8 insights tool. Based on this, here’s five holiday hashtags…

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining some the Instagram performance of Domestic beer brands. Some key findings: Bud is the “King of Beers” and king of social – it’s probably no surprise to…

Earlier this week, Instagram announced users would now be able to follow subject-specific hashtags. While the update is sure to make it easier for Instagram fans to find content, there’s a “bigger picture” at work here, one that may have bigger repercussions for brands. Here are thoughts on how this new feature may benefit marketers,…

With the holiday season here, you want to make sure you are radiating that festive holiday spirit! Not sure where to go to find your holiday gifts or how to set up your next get-together? These are some influencers that will provide inspiration for DIY decor, crafts, shopping hauls, and holiday recipes! Rebecca Robeson Rebecca Robeson…

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining some of social media’s top airline brands. Some key findings: Qatar Airways soars above the competition – Gulf carrier Qatar Airways has bested every airline competitor around the…

YouTube at its heart is a video-sharing platform. After all, video is the reason this wildly-popular video-sharing tool now claims more than one billion users. But despite its incredible popularity, YouTube’s creators and marketers face stiff competition. Whether we’re talking about Facebook, Snapchat, Twitter, or Instagram, all of today’s top social media platforms inevitably are…