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How YouTube’s Recent Clamp Down is Hurting Creators

A few months ago, advertisers started to flee the YouTube platform after they felt their ads were showing up on videos that they considered not ‘brand safe’. This exodus led to a clamp down by YouTube to try to improve guidelines and give brands more ownership in where their ads are shown. Not surprisingly, this…

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Stories War: How Creators Use Instagram vs. Snapchat

Ahead of Snap’s first quarterly earnings call with investors today, there’s lots of speculation about the company’s performance. Not only has Facebook-owned Instagram been copying Snapchat’s most successful features like Stories, it’s also managed to slow, and possibly stop, the upward increase in users flocking to the Snapchat platform. But these macro-level examinations of Snap’s…

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What Marketers Need to Know Ahead of Snapchat’s Earnings

As you’re probably aware, social-focused messaging app Snapchat became a public company in March 2017. Since then, the question that everyone, including investors, marketers, and creators, has been asking is “how are they doing?” Starting on May 10, we may get an answer. With Facebook’s Instagram doing all they can to copy the nascent company’s…

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What You Need to Know About Influencers and Food

This week, we’re taking a closer look at the topic of influencer marketing and food. Why food? Food-themed influencer marketing has shown it can produce big results for brands. So how can food-focused brands tap into the power of influencers for their own campaigns? Here are some recommendations: Images are everything: There’s a Chinese proverb that…

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Influencer Marketing 101: Finding the Right People

Welcome back to “Influencer Marketing 101,” a series of ongoing posts we’ll be using to take a closer look at the basics of effective influencer marketing campaigns. This week we’ll be focusing on the question of how you identify the best creators for your campaign. With thousands of potential creators now offering their services to marketers,…

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Influencer Spotlight: Cinco de Mayo

As the year quickly flies by the next holiday of significance is Cinco de Mayo. On this holiday we celebrate Hispanic culture, and to commemorate the Battle of Puebla, which happened on May 5, 1862. In this highlight we are going to showcase 3 influencers who have created Hispanic heritage content, food, and recipes. David…

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Influencer Marketing 101: An Introduction

Here at Captiv8, we spend a lot of time thinking about the strategies and news stories impacting the discipline of influencer marketing. But for those who are new to the discipline there are likely some fundamental questions that often go unanswered. What is “influencer” marketing? How do you go about identifying creators that are a good fit for…

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Understanding the “Van Life” Phenomenon

A story in this week’s New Yorker has plenty of people around the internet talking. It features a profile of a couple who are part of a growing movement called “Van Life,” a lifestyle built around traveling the world aboard specially-designed camper vans, sharing their adventurous experiences using the hashtag #vanlife along the way. #Vanlife is about…

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Influencer Spotlight: Kayla Itsines

Earlier this week, Forbes leveraged Captiv8 data to profile some of the world’s top influencers across a range of categories including fitness, beauty and home. If you’re interested in fitness and checked out the list of top social A-listers, you might have recognized the Australian at the top of the list: Kayla Itsines. This exercise guru from…

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Influencer Spotlight: Easter

As the weather begins to warm and spring gets closer, that means Easter is right around the corner! Here are 3 different DIY influencers who are actively creating fun Easter content – ranging from DIY Easter decorations to creating craft custom Easter eggs! Enjoy!  Breland Emory (Glitter Forever 17) Breland Emory, better known as GlitterForever17 (her…

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