Captiv8 Blog
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Influencer Marketing 101: An Introduction
Here at Captiv8, we spend a lot of time thinking about the strategies and news stories impacting the discipline of…Continue Reading -
Understanding the “Van Life” Phenomenon
A story in this week’s New Yorker has plenty of people around the internet talking. It features a profile of a…Continue Reading -
Influencer Spotlight: Kayla Itsines
Earlier this week, Forbes leveraged Captiv8 data to profile some of the world’s top influencers across a range of categories including fitness,…Continue Reading -
Influencer Spotlight: Easter
As the weather begins to warm and spring gets closer, that means Easter is right around the corner! Here are 3…Continue Reading -
How To Avoid YouTube Brand Safety Problems
The recent advertiser boycott of YouTube has been a wakeup call for the content industry. For too long, advertisers have…Continue Reading -
Three Reasons Pepsi’s Kendall Jenner Ad “Fell Flat”
Beverage-maker Pepsi announced this week it was withdrawing its newest commercial campaign featuring reality-TV star and fashion model Kendall Jenner amid a…Continue Reading -
Essential Tips to Increase Your Visibility On YouTube
YouTube is the second largest online search engine in the world. Millions of vloggers have joined the online platform in…Continue Reading -
Influencer Spotlight: Andrew Bachelor (aka King Bach)
One of the more interesting influencer partnerships during this year’s NCAA Men’s Basketball tournament was Final Four-themed sponsorship by hamburger brand…Continue Reading -
Tools To Increase Sales Through Your Company’s Instagram Account
Instagram provides brands with 25% more engagement than any other social media platform. When done correctly, it can be an…Continue Reading -
How To Connect Organically with Your Audience
Sponsored ads have become white static noise and often overlooked by many consumers. Consumers don’t trust paid ads and avoid…Continue Reading
