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American Eagle is bringing Instagram to life, fully integrating the channel into its wider branding and marketing efforts. With a healthy mix of diverse content, American Eagle is a great brand for inspiration on how to get the most from Instagram. We looked at @americaneagle’s most engaging posts to drill down into what works for them, and…

As we close out the year, we wanted to reflect back on all of the glorious moments some of our favorite creators on Instagram have given us in 2015. Here are a few of the best… zachking – Beware of emojis! #worldemojiday Beware of emojis! #worldemojiday A video posted by Zach King (@zachking) on Jul 17, 2015…

The world of social marketing is changing. Emerging platforms, like Instagram and Vine, are redefining how audiences view and interact with content, and the brands that change their approach to social will reap the rewards. This year, we have seen an explosion in the growth of influencer marketing on emerging social platforms, as these influencers…

“Selfie” has set up camp in our everyday language, in 2014 it was even added to the Dictionary! But it’s certainly still controversial. For every person who embraces social media’s self-portraits; there’s a critic who finds them ego-centric. It might be true when adopted simply to follow a trend, a selfie campaign might do your brand more harm…

Star Wars dominated the box office this weekend, raking in over $238M in ticket sales and displacing Jurassic World as the record holder for Biggest Opening Weekend in North America. Not only did the movie make waves on the big screen but also across social. Now more than ever, fans are taking to social platforms…

This year we were one of seven lucky companies to be selected to participate in Jason Calacanis’ LAUNCH Incubator. It was 12 weeks of productivity, honest feedback and valuable learnings. Our co-founder, Vishal Gurbuxani, summarized the experience perfectly… “This wasn’t my first rodeo, but we joined the Launch Incubator and it was the best decision…

When planning for a social media campaign, one of the main questions you’ll have in mind is: “how do we encourage our fans to participate?” Good rewards, intuitive submission flow, solid marketing and communications are all a part of it. But most of the time, the very idea behind the contest is what makes it work:…