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The market is changing. Traditional strategies are failing. 74% of consumers are using social media to make purchasing decisions. Consumers no longer trust ads – they trust people. According to Nelson’s Global Trust, 92% of consumers trust recommendations from individuals over brands.  Companies are changing their marketing approach and turning to influencer marketing. The numbers…

Big-name celebrities have always been an important part of the entertainment industry. For any executive hoping to get viewers to buy more movie tickets or tune-in for a TV premiere, a celebrity cast member was a sure-fire method to ensure success. But these days, it’s not just about celebrity star power. As social media has grown in…

Learning how to sell tickets via Instagram and Twitter could be the game changer that pushes your event from good to buzz-worthy and amazing. From conferences to galas and fundraisers, companies are hosting events and connecting with their audiences at a more personal level. Even if your event offline, that doesn’t mean that you can’t…

Snapchat and Instagram are increasingly locked in a competition to get more consumers, creators, and advertisers using their platform. Who will prevail? (AdamPrzezdziek, Flickr) Last week, we took a closer look at Instagram’s new carousel feature as we examined the opportunities it offers to brands and creators looking to drive engagement. But it’s hard to…

Pitcher, hitters, and catchers are in full swing at Spring Training in sunny Scottsdale, Arizona. Whether you’re a Cubs fan ready to defend your World Series title or a fan of the other 31 MLB teams, we here at Captiv8 dedicate this blog post to feed your baseball needs. In this, post we highlight 4 influencers who…

The annual Academy Awards ceremony is one of Hollywood’s biggest nights. But increasingly, it’s also one of the biggest events of the year for celebrity influencers on social media. What were the hottest topics this year’s influencers were buzzing about? Certainly the mix-up during the Best Picture award was a key moment of interest. But…

Earlier this week, Instagram announced a new feature that lets users create custom slideshows with up to 10 photos and videos in a single interactive gallery. This new carousel-style publishing tool offers Instagram users and brands a whole range of new options for building and engaging their audience. How might marketers take advantage of these new…

Super Bowl 51 wrapped up earlier this month, and much like years past, there was plenty of interest in the advertisers willing to pay an average cost of $5 million per TV spot to reach viewers during the big game. One industry category of advertisers that came out in force this year was the entertainment…

Valentine’s Day can be a tough holiday for brands brands to get right. With so many emotions attached, it can be surprisingly easy to turn what was supposed to be a romantic moment into something that’s unintentionally tone-deaf or even downright offensive. But some brands seem to have cracked the code on doing Valentine’s Day…

Valentine’s day is here! We here at Captiv8 want to help out any last minute gift seeker! In this week’s blog post we are going to highlight 3 DIY / Planners who are here to suggest neat ideas for presents that will not cost you an arm and a leg. Not everybody wants to spend…