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Tapping directly into a social conversation amongst specified audiences is one reason why influencer marketing is on the rise. An effective influencer-brand campaign occurs when potential customers stands up, pays attention, and are enticed to take the next step of the buyers journey (trying or purchasing a new product/brand). It’s important to understand a key…

2018 holiday sales are projected to grow 15% from 2017, making this holiday season a key event for retailers. And with Millennials and Gen Z consuming the majority of media through a digital-first approach, it’s imperative brands prepare their holiday marketing strategies accordingly. But with so many dollars on the line, developing a social strategy…

Did you know World Tourism Day is September 27th? To celebrate this special day and promote world tourism, we are highlighting some of our favorite travel bloggers, photographers and influencers! These creators spend their lives traveling the world and seeking out the best content they can capture. Check them out below and be sure to…

The health, wellness, and fitness industries are thriving on social right now – from fad diets to digitalized workout classes or nutritional tips, this content is all the new rage. With almost 300 million posts on Instagram with #fitness, health and fitness convos are saturating our feeds. But, with all of the health & fitness…

Long before succulents and Millennial Pink were a thing, there stood an inspiration-filled platform that aggregated visual content (Images, Videos, GIFs), made available for users to sift through. Users had pinboards where they could house content centered around their dream destination wedding or DIY baby shower centerpieces. Pinterest is where inspiration happens. Ben Silbermann, a…

Behind every great picture lives a great photographer. These Influencers are great both behind and in front of the camera and all four of them have something unique and different to share about photography. Whether you want the more technical side or the unbelievable travel shots, these Influencers have it all! Peter McKinnon Name: Peter…

Video is an attractive format for brand marketers. According to Nielsen, in Q2 2018, marketers were reporting video ad completion rates of 83%. One particular video format that brand marketers should leverage are Video Interviews.  Video interviews are an engaging, interactive, and easy way to convey long-form messages. Brands can also gain trust by leveraging…

Indoor plants are currently a growing trend and we have Instagram to thank for that! This spotlight is featuring some of the most beautifully curated Instagram profiles, dedicated to featuring indoor plants. If you are feeling the need to redecorate or spice up your interior, this spotlight is for you. Indoor plants are the perfect…

Product placement is a popular marketing technique, frequently referred to as “integration” in the advertising world, which can lift brand recall, brand recognition, and brand choice leading to increased purchase intent and overall product consideration. The music industry has incorporated this element into their visuals for quite some time, constantly pushing the boundaries of how and where…

Wargaming Selects Captiv8 as their Branded Content Partner International game developer leverages the Captiv8 platform to drive guaranteed results for campaigns Today, award-winning online game developer and publisher, Wargaming, announced it has selected Captiv8, the largest AI powered branded content platform, to run the strategy and execution of its branded content campaigns through their goal-based…