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You listen on your morning commute. If you live in L.A., it’s likely that everyone you know has one. We’re talking podcasts on International Podcast Day. The podcast industry is expected to be valued at 1 billion dollars by 2021, which represents an increase of 53 percent in just one year. Here’s why influencer marketing…

Media agencies, brands, influencers, talent agencies, publishers, investors, influencer marketing platforms and industry partners all gathered together last week for Sylo’s Fraudnomics Summit.  The conference covered the most compelling and all-consuming issue in influencer marketing: fraud. You see it in the news almost daily now: from influencers buying followers to imposters posing as prominent creators,…

Amongst millennial pink and Instagrammable walls lies a conference full of impact and advice. Described by CEO Jacyln Johnson, Create & Cultivate Conference aims to inspire, educate, and enlighten women about entrepreneurship, advancing your career, growing your brand, female financial literacy, and content and social media marketing.  With this ethos in place, the conference has…

4 of our favorite brands at New York Fashion Week

“Interact with people. Spend quality time with others. PEOPLE FIRST, and CONTENT SECOND”; was the social media advice Dr. Carmen Simon, founder of Memzy – a company that is dedicated to stimuli’s impact on the brain, shared Wednesday afternoon at the Fraudanomics conference. Cliché images cause people to actively try and forget the stimuli.  It’s…

Best tactics for influencer marketing with the Gen-Z favorite app.

Direct to consumer brands are changing the way we’re living our lives. From packing travel necessities in Away suitcases to sporting Warby Parker sunglasses to laying down each night on Casper mattresses, D2C brands have turned the retail world on its head.  To compete on a global scale with large retail giants like Victoria’s Secret…

Every now and then, you’ll run across an influencer who requires a double take. Perhaps it’s the mysterious cleft in his chin or the particularly dewy appearance of her insanely high cheek bones. CGI influencers sometimes blend into the crowd, and sometimes don’t – but will always require a double take. And why you may…

Facebook announced today its launch of Facebooking Dating. Equipped with the ability to share Instagram and Facebook stories and a “secret crush” feature, the app borrows many elements of the popular dating app Hinge like the ability to send a like rather than a swipe. Product manager, Nick Sharp said that “Facebook Dating is about…

Burning Man based on anti-capitalistic values of self-reliance, self-expression, inclusion, gifting, and decommodification has now found its way into influencer culture. It is only inevitable as festivals are becoming the place to be and occur throughout the year. From Sundance to South By South West to Coachella they have become the go-to spots for influencers…