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Influencer Spotlight: Christmas Edition

As 2016 comes to a close we are once again reunited with on of the most festive holidays of the year, Christmas.  In this edition of talent highlights we are focusing on influencers who are creating DIY Christmas decorations and presents content.  If you are looking for influencers who can help with money saving tips or unique…

Why Trump Won: The Answer Lies in Social Data

Following the Election results, we took a look at the social data through our Insights platform and found some really compelling takeaways which answers some questions many Americas have… #1 – Hillary had celebrity support while those most vocal on social for Trump’s campaign were a lot less well-known but also more geographically dispersed. It’s hard to…

Influencer Spotlight: Sports Edition

Two sports that have become increasingly popular via social media are Skateboarding and Juggling. In this weeks spotlight we have highlighted four accounts that are utilizing their sports skills to create a brand for themselves as well as entertain us. Aaron Kyro Aaron Kyro is a skateboarder and has been making videos for over 17 years….

Everything You Need to Know About the Mannequin Challenge

If you don’t know about it, you’ve been hiding under a rock. Celebrities like Demi Lovato, Kevin Hart, Zach King and Shay Mitchell are some of the influential people having fun with the viral movement that has been taking over the internet and tempting everyone to jump on the bandwagon. So just how big is it?…

Report: Unlocking the Millennial Mom

Our latest report, UNLOCKING THE MILLENNIAL MOM, is now LIVE! Millennial moms represent the next great consumer group for marketers. Between their combined population and spending power, they’re simply too large to ignore. But reaching this group is not like it was for generations past. The report covers: The demographics of today’s millennial moms. Why…

Influencer Spotlight: Thanksgiving Edition

As we say goodbye to Halloween, we are instantly reminded by decorations and recipes floating around that Thanksgiving is less than a month away. Thanksgiving is a time to gather with family and celebrate what you are thankful for. Whether you are hosting or attending a party, you will want to impress those around you with festive…

Best Practices: Branded Content

When consumers see or hear an advertisement, whether it’s on the internet, radio or television, Federal Law states that the ad must be truthful, and not misleading to the consumer. The Federal Trade Commission enforces these truth-in-advertising laws, and it applies the same standards no matter where an advertisement appears. As an Influencer, this means…

KimK Is Missing Out on $300k/Week But It Doesn’t Matter

While it’s been over 4 weeks since the reality star icon has posted on social (or after this week, kept a post live), her stardom isn’t fading. Through our Insights platform, we pulled her follower stats on Instagram from the past week and found that in just 5 days (and without posting any new content),…

Influencer Spotlight: Halloween Edition

As the days begin to become more gloomy and dreary, we are met with the holiday that as children we looked forward to all year, Halloween. However, as an adult we constantly struggle with one question, how can I have the most unique costume in the room? A quick look through social media will reveal…

World of Tanks Campaign

Wargaming partnered with Captiv8 to send two Influencers (SeaNanners and Rooster Teeth) to the PAX gaming conference to drive a real tank and integrate the footage with gameplay to drive users to the game. Check it out!

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