Blog

Summer isn’t the only thing that’s hot right now. Instagram stories are too – and they could be the platform that you’re underutilizing. Facebook recently conducted a survey and discovered that people use and perceive content on the Instagram feed and Instagram stories differently. What did the study find? 47% of respondents say that Instagram…

The Cannes Lions are the holy grail in the advertising world. The seven day festival on the French Riviera is filled with talks, networking and awards, encompassing topics like Health, Entertainment, Craft, and Communication. Here’s a quick look at some of the winners of the prestigious Digital Craft Lions! Aeronaut VR – William Patrick Corgan | Isobar…

Announcing IGTV:  Yesterday, Instagram CEO Kevin Systrom announced a true game-changer: IGTV. IGTV is an extension of Instagram, where creators (and us marketers) can now upload long(er) form content, up to 60 minutes in length. In Kevin’s Instagram Business blog post that followed the live-announcement, Instagram asserted that viewers now prefer digital video to traditional…

Hopefully, your Father’s Day was filled with lots of so-bad-they’re-funny dad jokes, home cooked barbecue, and quality time with the big guy. And, hopefully, you were able to capture some of those priceless moments on camera. But, if you didn’t quite get those Instagrammable photos yesterday — we can show you who did. Using Captiv8…

Today, one out of every five videos on Facebook is a livestream. This allows influencers to connect with their audience through relatable, authentic content. Facebook recently launched new updates to Live that enable brand marketers to promote their brand and connect with their target audiences quicker and easier than ever before. Check out our co-founder…

Next week, our co-founder, Krishna, will be speaking alongside hundreds of other world-class thinkers, innovators, and brand leaders from across the world at the Cannes Lions Festival. The Festival is from June 18 to June 22, and brings together the who’s who in advertising, with a focus on the top creative minds in the industry….

Father’s Day is almost here and we’ve got you covered on the gift guides! This week’s Influencer Spotlight highlights four creators who all have a very different and unique take on the perfect gift. These guys have all created product recommendations and gift guides that will give you some great ideas. Whether your dad is…

Download the latest report here. Last year Captiv8 began tracking creator activity on Snapchat and Instagram Stories, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted in Q3 of last year, Snapchat’s initiative to engage with creators seemed to start paying off as daily platform usage by Top…

May is National Home Improvement Month, and what better time to start your home renovations than the present! In this Influencer Spotlight, we’ll be looking at four influencers who are all involved in some sort of home improvement this month. Whether planning and building out their own homes or hosting a show to help others…

Brand studies are one of the ways to see how effective your marketing campaigns are. Through metrics including lift, awareness, favorability or possible conversions, a brand study can be one of the most effective ways to measure the success of your campaigns. There are four categories that can be measured: Purchase Intent, Brand Awareness, Competitive…