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Instagram consistently ranks among the world’s most popular social media platforms, making it a critical area of interest for consumers, influencers and marketers alike. But the platform’s huge audience (now more than 800 million strong), unique image- and video-focused interface, and special content constraints (like limitations on link-sharing) also add some additional complications. Here a…

As a veteran of the demanding Silicon Valley tech industry, our co-founder Krishna Subramanian regularly stresses the role of a mentor as an impartial guide through trying events in one’s personal and professional life. As simple as it may sound, in reality, choosing the right mentor takes careful consideration of what each candidate offers you…

As February is coming to a close, Captiv8 wants to take time to recognize Black History Month. Black History Month was first introduced by African American educators and the Black United Students at Kent University in February 1969. The first celebration of Black History Month took place one year later in 1970 and has become…

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top Jewelers on Instagram. Some key findings: Crystal Reigns: One of the largest purveyors of crystal, Swarovski, has the attention of Millennials. Their recent partnerships…

As the Federal Trade Commission aims to improve transparency in the digital world and social platforms begin to change their algorithms and content controls, marketers must ensure that their efforts comply accordingly with new rules and tools.   Check out our article in Social Media Examiner on how marketers can protect their brands and businesses…

Download the latest report here. Last year Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted in Q1, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. In our Q2 study,…

Valentine’s Day is right around the corner! Don’t have your gift yet? Or want to do something unique for that special someone? This week we are highlighting Influencers with fun ideas that you can bake, make, create, or buy for your valentine. Valentine’s Day is for everyone, and we have great DIY ideas, as well…

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top candy bar brands on Instagram. Some key findings: Kit Kat Goes Viral: The “Gimme a Break” classic took a new approach last year by bringing…

Congrats to the Eagles for taking home the Lombardi trophy at Super Bowl LII! Over 100 million people tuned in to root for their favorite team or, perhaps, to watch Justin Timberlake bring sexy back. And while we weren’t lucky enough to snag a selfie with JT, we did keep up with all viral moments…

This years Grammy Awards were held in New York City for the first time in 15 years – and the Big Apple did not disappoint! Along with moving performances and widespread support of the Time’s Up movement, the night featured many collaborations between brands, social influencers, and mainstream celebrities. Using Captiv8 to analyze the #grammys…