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Instagram Influence Report – Domestic Beer

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining some the Instagram performance of Domestic beer brands. Some key findings: Bud is the “King of Beers” and king of social – it’s probably no surprise to…

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Understanding Instagram’s New Hashtag Follow Feature

Earlier this week, Instagram announced users would now be able to follow subject-specific hashtags. While the update is sure to make it easier for Instagram fans to find content, there’s a “bigger picture” at work here, one that may have bigger repercussions for brands. Here are thoughts on how this new feature may benefit marketers,…

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Influencer Spotlight: Holiday Decorations

With the holiday season here, you want to make sure you are radiating that festive holiday spirit! Not sure where to go to find your holiday gifts or how to set up your next get-together? These are some influencers that will provide inspiration for DIY decor, crafts, shopping hauls, and holiday recipes! Rebecca Robeson Rebecca Robeson…

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Instagram Influence Report – Airlines

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining some of social media’s top airline brands. Some key findings: Qatar Airways soars above the competition – Gulf carrier Qatar Airways has bested every airline competitor around the…

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Thoughts on YouTube’s New Community Update

YouTube at its heart is a video-sharing platform. After all, video is the reason this wildly-popular video-sharing tool now claims more than one billion users. But despite its incredible popularity, YouTube’s creators and marketers face stiff competition. Whether we’re talking about Facebook, Snapchat, Twitter, or Instagram, all of today’s top social media platforms inevitably are…

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Instagram Influence Report – Makeup

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining some of social media’s top makeup brands. Some key findings: Anastasia Beverly Hills and Huda Beauty dominate grassroots activity – cult favorites Anastasia Beverly Hills and Huda…

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Three Influencer-Driven Content Ideas for Black Friday

Thanksgiving is just around the corner. If you’re a retailer, that means one thing: Black Friday. This annual buying extravaganza, along with its newer e-commerce sibling Cyber Monday, are becoming two of the retail world’s most important annual events. According to the National Retail Federation, this annual shopping and sales day in 2016 was worth an…

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Instagram Influence Report – Banks

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining some of the top banks. Some key findings: Wells Fargo has seen a quick rebound on social: Wells Fargo ran into some challenging social media problems in…

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Stories War Q3: Instagram Continues To Reign but Gap Lessens

Earlier this year, Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted in Q1, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. Even though creators were evenly split in terms…

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Why Snapchat Decided to Start “Paying” Attention to Creators

Snapchat CEO Evan Spiegel had the influencer world talking earlier this month when he announced the platform would start offering “monetization” opportunities to top creators in 2018. Creators will soon have the option to earn ad revenue using the same type of model used on other content platforms like YouTube. What’s the strategy behind Snapchat’s…

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