Blog

Apple’s flagship device, the iPhone, has long been a consumer and media favorite. Each new device release is accompanied by a seemingly endless series of tech and news reviews about the latest features and software updates. But with the release of its newest device, the iPhone X, Apple decided to take a different approach. Instead…

Welcome back to our industry benchmark series, a new ongoing research project where we examine the influence brands have within their category across Instagram. This week we’re examining some of social’s top soda brands: Some Key Findings: Coke and Pepsi dominate the competition – Coca-Cola and Pepsi spend billions of dollars each year to reach soda-drinking…

Instagram announced this week that it’s upgrading its popular live video feature in Stories, incorporating the ability for users to add guests to their streaming broadcasts. While the upgrade may not initially seem like that big of a change, it’s great news for marketers and creators, who will have new options to help grow their…

The night is almost upon us boys and ghouls. As Halloween draws near those that do not have a costume are in a frantic rush to throw one together. Check out some top notch creators who are killing it at the dress up game. James Charles James Charles is an amazing makeup artist and beauty…

Today we are kicking off a new series where we assess the influence brands have within their category across Instagram. Our first report is on the non luxury auto category. Some Key Findings: Honda is the Category Leader: Honda ranks near the top for social activity among non-luxury auto brands. Japanese Brands Dominate: Japanese carmakers Nissan,…

The discipline of influencer marketing may have started as a novelty to some advertisers but, these days, many brands are using it to achieve a variety of increasingly sophisticated business goals. It’s not just that marketers are getting better at tracking and measuring the impact of influencer campaigns, they’re also developing new ways to match creator…

In the last year, live video has matured from a novelty into an increasingly important social feature. Nearly every social platform, including Facebook, Instagram, YouTube and Twitter offer some form of live video broadcasting, and as we have seen from past live video campaigns, this form of content can be highly compelling for audiences. Now…

Halloween is just around the corner! With ghosts and ghouls getting ready to go out and scare others there are those always on the hunt for the scariest things to watch and do. Below are a few influencers that can help inspire the scary in you all year round. Exploring with Josh Throughout his world travels, Josh documents his experiences…

Any brand marketer will tell you that building a popular, and highly-engaged, social media account takes a lot of work. There’s decisions to be made about how to create compelling content, how to best interact with fans and customers and how to ensure the brand’s messages are communicated in an engaging way. While there’s no…

Influencer marketing is gaining popularity with all sorts of industries, from fashion to travel to CPG and beyond. But it’s not just lifestyle sectors that are using influencers: increasingly, even highly-regulated industries like financial services, that once shied away from social media, are catching on to the benefits of creator-driven campaigns. One reason for this…