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As more users turn to Instagram to promote their brand, it becomes harder to stand out. Whether you’re trying to reach your thousandth follower or become Instafamous, Captiv8 has you covered with tips and tricks to push your Instagram game to the next level.   How to Hashtag Hashtags are vital to growing your Instagram…

It’s that time of year again to channel their inner Irish. Saint Patrick’s day is officially here, so get ready to see green, like the Chicago river this past weekend, and alcohol such as lots and lots of green beer! This week we will be highlighting 4 digital influencers who are creating DIY projects for…

People are tired of ads. Many have turned to online streaming to escape commercials, and the use of browser extensions like AdBlock to keep ads from appearing on web pages. But social media influencers are the new publishers. They can help you spread the message of your brand – without it feeling like an ad…

Earlier this week, we took a closer look at how brands were using their social accounts at the South by Southwest festival to build excitement for various marketing programs. But given the extent of marketing activity happening in Austin, a single post isn’t really enough. In this second installment on SXSW, we’re going to investigate…

In the digital age of social media, regular people can become online celebrities. These individuals, also known as influencers, have gained powerful social media followings that are engaged and highly active. Although, as more and more influencers are entering the scene, it’s become harder to capture the attention of brands. But hope is not lost….

SXSW is one of the year’s biggest festivals, combining a smorgasbord of film, technology, music, and art into nine days of good times in Austin. But behind-the-scenes, SXSW is also one of the year’s biggest events for marketers, a time when brands experiment with a wide variety of events and sponsored content posted to social media….

The market is changing. Traditional strategies are failing. 74% of consumers are using social media to make purchasing decisions. Consumers no longer trust ads – they trust people. According to Nelson’s Global Trust, 92% of consumers trust recommendations from individuals over brands.  Companies are changing their marketing approach and turning to influencer marketing. The numbers…

Big-name celebrities have always been an important part of the entertainment industry. For any executive hoping to get viewers to buy more movie tickets or tune-in for a TV premiere, a celebrity cast member was a sure-fire method to ensure success. But these days, it’s not just about celebrity star power. As social media has grown in…

Learning how to sell tickets via Instagram and Twitter could be the game changer that pushes your event from good to buzz-worthy and amazing. From conferences to galas and fundraisers, companies are hosting events and connecting with their audiences at a more personal level. Even if your event offline, that doesn’t mean that you can’t…

Snapchat and Instagram are increasingly locked in a competition to get more consumers, creators, and advertisers using their platform. Who will prevail? (AdamPrzezdziek, Flickr) Last week, we took a closer look at Instagram’s new carousel feature as we examined the opportunities it offers to brands and creators looking to drive engagement. But it’s hard to…