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3 Beauty Experts To Watch

The world of discovering mascara, lipstick and bronzer has evolved in many ways. Whether you usually go the “natural” route and just need some help for a special event or you are a die hard Ipsy subscriber and love dabbling in the newest trends…there is a place for you in the world of Beauty Vlogging. Here…

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Do’s & Don’ts Marketers Should Live By When Working with Influencers

First published on MobileMarketer, check out my tips for marketers to live by to set up their Influencer Marketing campaigns for success. Millennial’s are reshaping the way entertainment is created and consumed. Brands can’t keep doing what has worked in the past; Millennials don’t even see banner ads anymore let alone click. The power of Influencer…

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Weekly Top Brand Activations 4/25 – 4/29

@amberfillerup @theofficialpandora This week beautiful mommy-blogger Amber Fillerup Clark teamed up with Pandora to create some adorable photos for Mother’s Day! As if Amber isn’t stylish enough, she donned Pandora statement pieces which added to her graceful and charismatic style. We can’t wait to see more imagery from this! Psssst.. still need to pick up…

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Weekly Top Brand Activations 4/18 – 4/22

Happy Earth Day! @vancityrenolds @eddiebauer @americanforests In honor of Earth Day, we’re starting our top weekly activations off with an environmentally friendly campaign. This week Ryan Reynolds teamed up with Eddie Bauer and American Forests to bring awareness to their very simple message and campaign: American Forests will plant 5 trees for 5 dollars by texting…

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We Raised $2 Million!

Today we announced an exciting milestone, we raised $2 million from an amazing group of investors including Social Capital, United Talent Agency (UTA), Subtraction Capital, Liquid 2 Ventures, Social Starts, Lone Wolf, and Jason Calacanis’ LAUNCH Fund. Two of our Investors shared why they feel Captiv8 will win… Jason Calacanis, founder of LAUNCH  – “Influencer marketing…

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Weekly Top Brand Activations 4/11 – 4/15

@marvel @pizzahut This week we found ourselves wanting to order pizza – and a lot of it – after Marvel Entertainment and Pizza Hut joined forces and released these 4 awesome Captain America: Civil War pizza boxes to promote the film which will open in US theaters on May 6th! To fully get our attention and…

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Top10 List from F8

Here are the 10 things I am most excited about from Facebook’s annual developer conference… 1. Messenger Platform API The next gold rush is happening, instead of apps, it’s Facebook bots. With Messenger being the 2nd most popular app on iOS and having over 900 million people using the app every month, it’s a massive…

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Key Takeaways – Facebook’s Branded Content Update

On Friday, Facebook announced they will now allow branded content to appear on Facebook pages. This is Facebook taking a big stance on sponsored content, not only are they allowing it but by building tools for Publishers and Influencers to use, it shows they understand how important this aspect of marketing is and are encouraging…

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This Week’s Top Activations 4/4 – 4/8

@lizzzak @Samsungmobile This week Liza Koshy had one of the top weekly activations by teaming up with Samsung for the launch of the new Galaxy S7. She encouraged users to enter in a contest by visiting the Samsung sweepstakes page for a chance to score the new #GalaxyS7 w/@ATT! The campaign ran from March 11, 2016 –…

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Instagram vs Snapchat – What’s the Big Game Changer? 

The social platforms showed their muscle these past few weeks, announcing feature updates that as predicted, sent millions of consumers and companies into a whirlwind. Does anyone remember the shocking Facebook Timeline launch in 2011? We all complained, but then we all got on board, showing the power really does lie with the 800-lb gorillas….

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