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Connect Organically with Your Audience

How To Connect Organically with Your Audience

Sponsored ads have become white static noise and often overlooked by many consumers.   Consumers don’t trust paid ads and avoid them like the plague. A quarter of Americans are currently using AdBlocker and turning to premium platforms like Spotify Premium to avoid ads. Even if they can’t avoid it, consumers are less likely to pay…

L’Oreal’s YouTube Beauty Squad: Total Engagement & Social Reach

L’Oreal’s partnership with a group of five YouTube beauty “vloggers,” called the Beauty Squad, has earned the company plenty of social credibility with young consumers. But some of the vloggers in L’Oreal’s partnership, like Patricia Bright (pictured above) performed better than others. Beauty vlogging on YouTube is a big deal. Some sources suggest there are…

Cost Effective Influencer Campaign

Cost Effective Methods To Test Your Influencer Driven Social Media Campaign

Diving into an influencer-driven social media campaign can be overwhelming. It can be overwhelming to identify the right influencer or strategy. Despite these challenges, testing your campaign remains to be the cornerstone of every successful marketing strategy.   Testing your influencer-driven campaign is important for a number of reasons. It allows you to evaluate whether…

Influencer Driven Social Media Campaigns

8 Brilliant Influencer Driven Social Media Campaigns

  Brands are evolving. They are innovating their marketing campaigns and strategies. According to Adweek,  75% of brands  are turning to influencers driven advertising strategies. Influencers are a unique assets to many brands. They help leverage your brand’s awareness, build your audience, and improve your ROI. But, creating a successful campaign takes more time than…

Revisiting the Celebrity- vs. Micro-Influencer Debate

How does the social media performance of celebrity influencers compare with “micro-influencers?” We examined some recent influencer efforts by Australia’s tourism board to understand the difference. Earlier this month, we took a closer look at the rise of so-called “micro-influencers.” Whereas a lot of the early focus of  influencer marketing campaigns was on big-name celebrities…

How To Be An Influencer In College

College Students: How To Be An Influencer While You’re Still In College

Get Discovered By Brands Celebrities are not the only ones who can score lucrative sponsorship deals. Companies such as Sperry and Adidas are partnering up with college students to understand the inner workings of their peers. In return, students have received free swag.  While others have been flown around the world or given backstage VIP…

4 Tips To Create Successful Product Reviews on Youtube

Product reviews are big business on YouTube. Not only are more brands partnering with YouTube creators to show off their latest wares, they can also be highly effective. One recent study found that more than 90% of millennials between the ages of 14-18 watch product reviews on YouTube. And product reviews aren’t just for cosmetics and…

Fake Instagram Influencer

How to Spot Fake Instagram Influencer?

Like most social media networks, Instagram has plenty of fake profiles and parody accounts. According to a recent study, up to 24 million Instagram accounts could be spam bots created in the online black market. These accounts are not only throwing off brands but even influencers themselves. Creating a false account to impersonate a celebrity…

get better at instagram

How To Push Your Instagram To The Next Level

As more users turn to Instagram to promote their brand, it becomes harder to stand out. Whether you’re trying to reach your thousandth follower or become Instafamous, Captiv8 has you covered with tips and tricks to push your Instagram game to the next level.   How to Hashtag Hashtags are vital to growing your Instagram…

Influencer Spotlight: St. Patricks’s Day

It’s that time of year again to channel their inner Irish. Saint Patrick’s day is officially here, so get ready to see green, like the Chicago river this past weekend, and alcohol such as lots and lots of green beer! This week we will be highlighting 4 digital influencers who are creating DIY projects for…

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