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Key Takeaways – Facebook’s Branded Content Update

On Friday, Facebook announced they will now allow branded content to appear on Facebook pages. This is Facebook taking a big stance on sponsored content, not only are they allowing it but by building tools for Publishers and Influencers to use, it shows they understand how important this aspect of marketing is and are encouraging…

This Week’s Top Activations 4/4 – 4/8

@lizzzak @Samsungmobile This week Liza Koshy had one of the top weekly activations by teaming up with Samsung for the launch of the new Galaxy S7. She encouraged users to enter in a contest by visiting the Samsung sweepstakes page for a chance to score the new #GalaxyS7 w/@ATT! The campaign ran from March 11, 2016 –…

Instagram vs Snapchat – What’s the Big Game Changer? 

The social platforms showed their muscle these past few weeks, announcing feature updates that as predicted, sent millions of consumers and companies into a whirlwind. Does anyone remember the shocking Facebook Timeline launch in 2011? We all complained, but then we all got on board, showing the power really does lie with the 800-lb gorillas….

Bernie Uses Social to Win Over Millennials

First seen on Forbes, our data report analyzing key social activity for the top candidates in the race to become the next POTUS is now available. While it’s no surprise Trump has generated the most noise across social, totaling over 14m followers, the candidate that is truly connecting with Millennials is Bernie Sanders. Highlighted below…

This Week’s Top Activations

With so many creative, engaging, unique activations going out every week across social, we thought we’d share some of the best. Check out how these 6 brands and creators took #ad #sponsored to the next level… @adidasneo  @marcusbutler Adidas partnered with British YouTube blogger, Marcus Butler, to spread the word about their new CloudFoam shoe line….

What Instagram’s New Personalized Feed Means For You

This week Instagram announced they would begin to shift their real-time model into a personalized, algorithm based feed. The change comes as it’s big brother made the move in 2009 and last month, Twitter updated their feed to show older, popular posts at the top. This is directly related to network effects. When a network grows…

A Look Into the 2016 #Oscars

There were 253.6k public posts tagged with #Oscars and over 50m likes and 987k comments, that’s more than any other awards show this year. While the Golden Globes is known for it’s less formal and fun vibe, the Oscars had 30% more posts and 2X the number of likes. Using Captiv8 Insights, we pulled some…

3 Tips for Making an Awesome YouTube Intro

How do you put your signature swag on videos while still making sure your fans don’t get lost? We talked to some of our favorite YouTubers and crawled data across our platform to identify the KEY to making an awesome YouTube Intro… #1 – Keep it Short Might sound obvious, right? There’s a ton of…

Who is Your Influencer Best Friend?

What makes you, YOU? A) You make everyone laugh and are on every invite list. No party would be the same without you and your dance moves. B) 6am workouts are a no-brainer and Soul Cycle is your second home. You are always looking for new ways to improve your health. C) You love music…

Budweiser Wins on Social for Super Bowl 50

Digital Influencers Rival TV Engagement Across Exploding Social Platforms for Budweiser During Super Bowl 50 By: Krishna Subramanian, Co-Founder, Captiv8 Football fan or not, the Super Bowl engages one of the largest TV audiences globally. Viewership for live sporting events is not slowing down. People watch sports for the excitement…the adrenaline rush…the camaraderie…and they watch…

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