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influencer metrics influencer social metrics
3 Things To Know: Instagram Creator Profiles

Its official: As we shared in January, beta access to Creator Profiles will be given to Influencers with substantial social followings in order to better understand their presence on the platform. Creator Profiles will provide Influencers with access to their Instagram social metrics. Here are 3 things you should know about Creator Profiles and Instagram…

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4 Creative Content Strategies for Brand Marketers

Influencers are killing it. In 2019, marketers will spend $129.34 billion on digital ads creating even more budget for Influencer Marketing. With that type of money on the table, it’s important that Influencers deliver quality content to brands. This ultimately boils down an enticing and interesting creative brand strategy. Here are a few creative content…

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A Few Brands Who Did It Right at Coachella

Coachella, once an underground music experience, over the years has transformed into a mainstream event drawing over 750,000 attendees in the last few years. The mere mention of “Coachella” brings to mind flower crowns and a festival that’s splashed across social media. This makes Coachella an excellent option for brands who want to create experiential…

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Branded Content Tips for Pinterest

Pinterest is where users can find a dinner recipe,  the perfect brown suede jacket, and a quote to print and hang on their walls. Pinterest has something for everyone – literally. With thousands of categories and micro-categories, there is enough content on the platform to keep users busy for hours. With the recent launch of…

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3 Underrated Influencer Metrics

If you have ran an Influencer Marketing campaign, chances are you are familiar with Influencer Metrics. Traditional Influencer Metrics when deciding which creator to partner with include vanity measures such as standard audience insights (what the gender of an Influencers audiences is or where followers are located, etc.) or follower counts which are all taken…

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The Anatomy of Branded Content

The term ‘branded content’ has gained popularity over the last few years, but when asked many people cannot breakdown exactly what it means. By definition, it’s content that is produced for promotional intent, paid for by a brand or advertiser. Influencer Marketing is a formula that transforms constantly and is unique to the advertiser, consumer…

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3 Reasons Why Instagram Checkout Will Switch Up Influencer Marketing

Instagram announced a major update this week: Instagram Checkout will be rolling out to social feeds near you. Checkout will allow users to directly make in-app purchases without being redirected to any 3rd party sites. The new feature is the latest Instagram update that will create a seamless shopping process for users. Checkout will provide…

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Influencer Spotlight: Artists

Art is everywhere you look and these artists help to bring even more incredible art to streets, buildings and galleries everywhere. Check these California based artists out to see each of their incredibly unique styles! Alec Monopoly Name: Alec MonopolyReach: 1M+Location: Los Angeles, CABest Known For: His impressive Monopoly inspired art that is recognizable anywhere…

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Snapchat: Slow & Steady Wins the Race

Last year, Snapchat was written off by many a trade publication. However with its Q4 2018 earnings recap, Snapchat surprised not only Wall Street (stock jumped a surprising 18% after the announcement), but also skeptical brand marketers. Here were some highlights from Snapchat’s last year: After two quarters of losing daily active users, Snap was…

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Shopability on Instagram & Pinterest

We live in a “must-have now” world, where instant gratification is top of mind. Instant gratification even when it comes to a task like shopping. When your favorite social media Influencer is wearing faux camo Spanx leather leggings, available at a discounted price – you need to have them now. Two platforms that are focusing…

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