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Budweiser Wins on Social for Super Bowl 50

Digital Influencers Rival TV Engagement Across Exploding Social Platforms for Budweiser During Super Bowl 50 By: Krishna Subramanian, Co-Founder, Captiv8 Football fan or not, the Super Bowl engages one of the largest TV audiences globally. Viewership for live sporting events is not slowing down. People watch sports for the excitement…the adrenaline rush…the camaraderie…and they watch…

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6 Posts Taking a Dip Into #WorldNutellaDay

Today we celebrate the delicious spread that has made its way into the hearts of many. As a brand, it’s key to not only use social media to talk about your product but also connect with your fans in relatable ways…using trending celebrations like #WorldNutellaDay can be a good opportunity to do something fun. While the…

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Next-Level Vacation Ideas from Our Favorite Travelers

Happy hump day! What’s getting you through the week? We can’t help but do a little daydreaming about our next vacation after checking out adventures from some of our favorite travelers. These creators give you unprecedented access to hidden gems across the globe. Whether you are planning a trip or just daydreaming, take a look…

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5 Snapchat Artists You Need to Follow

Snapchat can be used for so much more than scandalous messages, testing out the latest animated lenses and documenting your daily routine. Here is our list of the Top 5 Snapchat accounts that use the platform to make absolute masterpieces…from pop-culture references to turning random strangers into gallery-worthy images, these artists really take it to…

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Ingredients for Instagram Success

One of the questions we’re constantly asked is, “what should we be posting to Instagram?” Just like any other creator, brands want to know what kind of content gets the best response from their audience. Perhaps the most pertinant question of all is the balance between inspiring posts and product promotion. So today, using Captiv8…

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A Look Into #SOTU

President Obama held his last State of the Union this evening. While Americans were glued to their screens, thousands of people expressed their support (or distaste) for the speech across social media. Take a look at some of the highlights we pulled from our Insights platform… After the introductions and just a few moments into…

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Brands Take On the Golden Globes

Awards season is upon us! The 73rd Golden Globe Awards brought together the who’s who in Hollywood to honor the best performances of the year. While viewership was down 4% this  year (18.5M viewers), we saw a significant spike in not only the amount of content posted but also engagement across Instagram. When analyzing #goldenglobes,…

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What’s Your Resolution?

Happy 2016! Who doesn’t kick off January 1 with a good ol’ promise to yourself (and to your followers) with what will change in the New Year? Whether it’s a gym membership, a promise to reconnect with those that matter most or to keep up that hustle…thousands of people went on Instagram in the past two weeks to share…

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Millennial’s Vote for People’s Choice

The votes are in and the winners were announced at last night’s 2016 People’s Choice Awards. From the obvious fan favorites like Taylor Swift and Ellen DeGeneres (who now holds 17 People’s Choice awards!) to breakout star Priyanka Chopra, the show didn’t disappoint. Of course the team here put our bets on winners in the Digital category…

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