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Video is an attractive format for brand marketers. According to Nielsen, in Q2 2018, marketers were reporting video ad completion rates of 83%. One particular video format that brand marketers should leverage are Video Interviews.  Video interviews are an engaging, interactive, and easy way to convey long-form messages. Brands can also gain trust by leveraging…

Indoor plants are currently a growing trend and we have Instagram to thank for that! This spotlight is featuring some of the most beautifully curated Instagram profiles, dedicated to featuring indoor plants. If you are feeling the need to redecorate or spice up your interior, this spotlight is for you. Indoor plants are the perfect…

Product placement is a popular marketing technique, frequently referred to as “integration” in the advertising world, which can lift brand recall, brand recognition, and brand choice leading to increased purchase intent and overall product consideration. The music industry has incorporated this element into their visuals for quite some time, constantly pushing the boundaries of how and where…

Wargaming Selects Captiv8 as their Branded Content Partner International game developer leverages the Captiv8 platform to drive guaranteed results for campaigns Today, award-winning online game developer and publisher, Wargaming, announced it has selected Captiv8, the largest AI powered branded content platform, to run the strategy and execution of its branded content campaigns through their goal-based…

Did you know: International Cat Day was on August 8th?! And what better way to celebrate than with some of our favorite cat influencers! Below are some of the cats that have taken the internet by storm and have racked up quite the following on their adorable accounts.   Waffles The Cat Name: Waffles Reach:…

Let’s be honest, the November Snapchat redesign did not go over very well. Even Spiegel admits it, and shared during their Q2 earnings call yesterday that they attributed their DAU drop to “the disruption caused by our redesign”. But after taking some heat, Snap rolled out a redesign of the original redesign in hopes to…

Join us for our next webinar Everything You Need to Know to Combat Influencer Fraud.   When you’re investing in an influencer campaign, you want to know you’re reaching and engaging the audience you intended—not fake followers. But brands often struggle to differentiate genuine engagement from automation, leaving them with little choice but to cross…

New York Fashion Week is less than two months away and even though most of us aren’t lucky enough to get a coveted invite, it can still feel like we’re there by following our favorite fashion influencers; last year alone there were over 50k posts on Instagram tagged #FashionWeek2017! So, how can you get into…

Last week, our co-founder, Krishna, was a guest on Bloomberg Technology, providing insight on the twitter purge and what it means for the industry. In case you missed it, last week Twitter announced tens of millions of accounts previously locked because of “suspicious activity” will be purged from its follower counts. The purge comes as…

Did you know World Chocolate Day was on July 7th? In honor of this delightful holiday, here is an Influencer Spotlight featuring four popular social media foodies. These popular personalities showcase their own approach while creating delicious desserts involving tons of chocolate. Whether you’re more health-focused or you’re looking to indulge, these Influencers provide something…