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Stories War Part Two: How Creators Are Using Instagram and Snapchat

Earlier this year, Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. Even though creators were evenly split in…

Influencer Spotlight: Labor Day BBQ

It’s that time of year again folks – yup, Labor Day is here and we here at Captiv8 want to help you celebrate the last Summer hoorah. There is no better way to celebrate Summer than with a family BBQ and so this week we are going to highlight four BBQ influencers whose videos range from…

How to Pull Off an Awesome On-Site Activation

Earlier this month we shared some of the benefits of partnering with influencers to increase the success of events. But now that we know influencers play a critical role in marketers’ event strategy, it’s worth thinking about how to make use of these individuals before, during and after your event. What are the best practices…

VIDEO: Here is what Snap needs to do to survive

Watch our co-founder, Krishna, on CNBC Fast Money where he shares his thoughts on the future of SNAP and what they need to do to turn things around. Here is what Snap needs to do to survive: Tech investor from CNBC.

How to Make Your Next Influencer Campaign Even More Effective

More brands are discovering that influencer-driven campaigns are one of their most effective marketing tools. A recent study cited by eMarketer found that consumer engagement with creator-generated marketing content was significantly higher than content created by brands in-house, sometimes by a factor of 100x or more. But as more brands and agencies deploy influencers to boost…

Influencer Spotlight: #College

The end of summer marks the beginning of school season for many children and teens. Another group of students that will be heading back to school are young adults who are heading off to college. And whether you’re a newcomer, or a returning college student – these Influencers are helping you stay prepared by giving…

How to Score Big This Football Season

It may still be August, but it’s almost the official start of football season, the time of year when professional, college and high school teams across the country begin their annual face-off on the gridiron. Not surprisingly, football is also a popular marketing opportunity for brands. But as many marketers will admit, sponsorship packages can be…

Tracking the Rise of Fashion’s “Lifestyle” Influencers

Fashion has always been an important area of interest for the influencer community. As long ago as 2010, marketers were buzzing about a new group of digital creators showing up at some of the world’s biggest runway shows and fashion weeks, and the community has only continued to grow since then. But as the world…

Three Reasons to Leverage Events for Your Next Influencer Campaign

Influencer marketing is becoming a critical component of branded events for a range of industries. Whether it’s the glitzy runways of New York’s annual Fashion Week, an excuse to hold the world’s biggest “Instameet” at a luxury Dubai hotel, or an opportunity to tap into the excitement of a marquee event like SXSW, more marketers are…

Influencer Spotlight: Back To School DIY

We’re officially in our last month of summer – Hello August! We here at Captiv8 want to help out parents with some summer DIY ideas that can help their kids get ready for the upcoming Back To School Season. Without any further adieu, here are some great creators to follow along as your child heads Back…

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