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HBO’s New “Game of Thrones” Snapchat Lenses Target Super-fans

This weekend marks the return of HBO’s eagerly-anticipated hit show, Game of Thrones. Not surprisingly, excitement for the seventh, and final, season of the show has been building on social media. The HBO marketing execs behind this blockbuster hit have faced a unique challenge in promoting this season. With so much media coverage and social…

What Snap’s New Link-Sharing Feature Means for Marketers

A few days ago, Snap unveiled a new feature called Paperclip, which allows all Snapchat users to link to external websites and videos from within the app. While a new link-sharing feature may not seem all that innovative at first glance, it’s actually big news for any marketer or creator that splits their time between…

Influencer Spotlight: Summer Trips!

It is now mid summer and if you haven’t planned your summer trip yet, no problem – Captiv8 has you covered! Whether you’re planning a trip with your kids, significant other, or a solo expedition, here are a few travel influencers that can help inspire some wanderlust and help you get the ball rolling! Sawyer Hartman…

Best Practices for Using Instagram Stories

It’s been nearly a year since the launch of Instagram’s Stories, and the product has quickly become one of the company’s biggest success stories. Thanks to a growing audience of more than 250 million daily users and a continuously-evolving collection of publishing tools like live video, the case for marketers keeps getting stronger. We took…

Influencer Marketing for CPG Brands – Finding Creators

By now, most marketers are aware of the growing interest, marketing dollars and success attributed to the discipline of influencer marketing. But as influencer marketing grows in popularity, and more brands take an increasingly sophisticated approach to the practice, many executives are rightfully asking how this increasingly popular marketing discipline applies to their specific industry or…

Tips on Using Influencer Content to Boost Commerce

There’s no doubt that organic online content, is becoming more important to consumers’ buying decisions. A 2016 report from eMarketer noted that 43% of internet users relied on word of mouth as their main reason for purchasing a product in-store. It’s another sign of the growing importance of using marketing strategies, like creators, to produce content…

Influencer Spotlight: Schools out, SUMMER BREAK!

With Summer officially here, we the good people here at Captiv8 want to introduce parents to a few Influencers who will help them out with some great ideas for summer activities. It can get challenging thinking up worthwhile ideas on your own so these creators to help kickstart those ideas: + Kamri Noel It is safe…

An Intro to Influencer Marketing for CPG Brands

By now, most marketers are aware of the growing interest, marketing dollars and success attributed to the discipline of influencer marketing. But as influencer marketing grows in popularity, and more brands take an increasingly sophisticated approach to the practice, many executives are rightfully asking how this increasingly popular marketing discipline applies to their specific industry or…

Influencer Marketing Council

Today the Influencer Marketing Council (IMC) officially launched! We teamed up with Rich LeFurgy (co-founder of SFBIG and the founding chairman of the IAB), to form the IMC to establish guidelines and best practices for the industry. As more and more brand marketers shift dollars from traditional and digital budgets to influencer marketing, the need for…

Why Transparency is Critical to the Future of Influencer Campaigns

This week, Instagram announced a new product feature to better identify sponsored posts, making it more clear to users when a piece of content was paid for by a brand partner. Instagram is already one of the most popular platforms for sponsored creator campaigns, but also a community where it can be difficult to distinguish…

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