Once upon a time, you could open Instagram and find a chronological timeline of content. During this not too distant past, one could open Instagram during brunch and see photos of fluffy pancakes or pain au chocolat. Cut to present day, the Instagram algorithm has changed to provide users content based on their interaction and…
The luck of the Irish is upon us! With St. Patrick’s Day coming up, don’t forget to wear green and most importantly, eat green food! This holiday is celebrated all over the world, and over the years many clever ideas to celebrate this festive day have come to fruition. Feeling lucky? Well, you should be,…
Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top cereal brands on Instagram. Some key findings: It’s All About the Magic: Marshmallow fan favorite, Lucky Charms, scored the top spot across all three…
Last night the world tuned in to watch Hollywood’s most prestigious award ceremony: The Academy Awards, more commonly known as the Oscars. While Jimmy Kimmel led the laughs and “The Shape of Water” gathered numerous awards, Instagram had its own set of winners for the night. Using Captiv8 to analyze the #oscars hashtag, we gathered…
Instagram consistently ranks among the world’s most popular social media platforms, making it a critical area of interest for consumers, influencers and marketers alike. But the platform’s huge audience (now more than 800 million strong), unique image- and video-focused interface, and special content constraints (like limitations on link-sharing) also add some additional complications. Here a…
As a veteran of the demanding Silicon Valley tech industry, our co-founder Krishna Subramanian regularly stresses the role of a mentor as an impartial guide through trying events in one’s personal and professional life. As simple as it may sound, in reality, choosing the right mentor takes careful consideration of what each candidate offers you…
As February is coming to a close, Captiv8 wants to take time to recognize Black History Month. Black History Month was first introduced by African American educators and the Black United Students at Kent University in February 1969. The first celebration of Black History Month took place one year later in 1970 and has become…
Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top Jewelers on Instagram. Some key findings: Crystal Reigns: One of the largest purveyors of crystal, Swarovski, has the attention of Millennials. Their recent partnerships…
As the Federal Trade Commission aims to improve transparency in the digital world and social platforms begin to change their algorithms and content controls, marketers must ensure that their efforts comply accordingly with new rules and tools. Check out our article in Social Media Examiner on how marketers can protect their brands and businesses…
Download the latest report here. Last year Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted in Q1, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. In our Q2 study,…
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