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Best TikTok Practices for Brands

TikTok for users is amazing. For creators and brands alike, it can take hours of brainstorming, strategizing and editing to make videos. In this blog, we take a deep dive into some unspoken and best practices for brands on TikTok. In the first section, we will define some common cultural terms prevalent in TikTok. In…

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influencer marketing tiktok 2020 influencer content superbowl ads
Who Is Growing Faster on TikTok: Digital or Celebrity Creators?

In 2020 the term “shelter-in-place” and “stay home” globally took on a whole new meaning due to COVID-19, driving the population indoors and increasing connectivity through mediums like social media. One such social media platform that has exploded in the recent times has been TikTok. In May 2020, TikTok was included in one of the…

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TikTok Trending- June Edition

This month there was a lot to see on TikTok. Everything from a 2006 children’s show song, to impact Black Lives Matter content. Here is a recap of what was trending on TikTok in June: Top Songs: Hood Baby @noahbeck @madi @nessaabarrett ♬ Hood Baby – Kbfr This song by Kbfr already has an impressive…

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Top Sponsored Content- Pride Edition

It’s Pride Month and with no shortage of LGBTQIA+ creators, we’re seeing some of the most exciting and colorful content of the year. Here are some of the best pieces of sponsored content this month from LGBTQIA+ creators.  Raffinee for Samuel Adams Samuel Adams Beer is not only celebrating Pride with their new rainbow cans,…

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How Brands and Creators are Showing Up for Pride 2020

Pride Month has arrived. This month will historically be remembered not only for Pride, but the month that racial inequality protests have come to the forefront. And though this year’s celebration might look a little different than years before, creators and brands alike are showing their support and pride of the LGBTQIA+ community. We wanted…

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100 Black Creators To Follow Right Now

In honor of Juneteenth, we’ve put together a showcase of 100 Black creators across all interest categories. The list took less than 20 minutes to put together as Black talent is abundant across the Influencer space. Beauty: Jackie Aina– 1.6 million followers Nyma Tang– 485,000 followers Ohemaa Bonsu– 113,000 followers Myla– 49,600 followers Anthony Walker–…

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The Hashtags that are Driving Racial Discussion Across Social

The uprising following the murder of George Floyd has been both rapid and expansive. Certainly, it’s the very beginning of a revolution to enact change and end systemic racism. That being said, activists have taken to social media to spread resources, experiences and words of wisdom–and leveraging hashtags helps to aggregate information and grow the…

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21 Black Creators to Follow Right Now

Note: This is by no means a complete list. There are many voices to be highlighted and heard, however we are committed to putting the spotlight on these creators and their perspectives. Please feel free to reach out with any other suggestions of creators to be highlighted! Rachel Cargle– 1.2 M followers Rachel Cargle is…

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10 Brands Speaking Up Against Racism

Brands as of this week have shifted their focus and messaging to be socially-active and vocally against racism, following protests against the cruel death of George Floyd. Amidst nationwide protests, riots, and calls for actions, brands ride a fine line between coming off as tone-deaf and risking not saying anything at all. Because seventy percent…

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Top Sponsored Content – May Edition

This May we have seen creativity skyrocket in terms of concepts, variety of influencers and platforms. Here is the monthly rundown of the best sponsored content for May: @newt for Chipotle @newt Gonna let you in on a secret recipe I use in the @chipotle App… this is THE DIY Nacho Hack ##chipotlehack ##chipotle ##sponsored…

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