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How to Track Budgets with Direct Payments to Influencers

Captiv8 now allows you to pay influencers directly from the platform. Our influencer marketing solution lets you easily send offers, contracts, and now payments, directly to influencers for end-to-end campaign management. Say goodbye to offline spreadsheets with outdated information. Our payments portal comes with built-in budget tracking so you can monitor spend in real time….

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Snapchat Launches New In-App Voter Registration Features Targeting Gen Z

2020 marks the year of a presidential election. With the attention to the government and presidency, this year all are encouraged to register. Keeping that in mind, Snapchat is set to launch a full range of election-oriented features focused on promoting and educating young voters to participate. With 69% of US teens saying that they…

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Everything You Need to Know About Instagram Reels

With the U.S. government’s plans on potentially banning TikTok, everyone has been anxious to learn more about the new TikTok replica that Instagram has been testing. As Instagram Reels began testing in Brazil since November, the new feature is now rumored to launch in the U.S. very soon!  Given the case of Snapchat vs. Instagram…

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The Proof is in The Pudding: How these Peloton Instructors are leading the way for fitness-centered influencer marketing

Since quarantine, Peloton has seen a 66% increase in sales in the last quarter, a testament to not only the at-home quality of workouts but also their instructors who have developed large followings and fanbases. Here are the instructors who have seen major growth on social. Aditi Shah Total reach= 50.3K Follower rate of growth:…

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Top Branded Content in Influencer Marketing- July Edition

July was no stranger to branded content, in efforts to ramp up summer recipes and gear up for back to school season. While creators are still at home quarantining, the content they produced has no shortage of both creativity and quality.  Charli D’Amelio for Hollister @charlidamelio Join the ##MoreHappyDenimDance and ##hcocontest to win a virtual…

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TikTok Trending- July Edition

July was a big month for TikTok, with a plethora of trends. Check them out here:  Songs: Marry Me This song can be used for a lot, but most typically users show themselves with someone and then covering up their face for dancing. Not sure why, but judging by its 1 million videos that use…

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Best TikTok Practices for Brands

TikTok for users is amazing. For creators and brands alike, it can take hours of brainstorming, strategizing and editing to make videos. In this blog, we take a deep dive into some unspoken and best practices for brands on TikTok. In the first section, we will define some common cultural terms prevalent in TikTok. In…

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influencer marketing tiktok 2020 influencer content superbowl ads
Who Is Growing Faster on TikTok: Digital or Celebrity Creators?

In 2020 the term “shelter-in-place” and “stay home” globally took on a whole new meaning due to COVID-19, driving the population indoors and increasing connectivity through mediums like social media. One such social media platform that has exploded in the recent times has been TikTok. In May 2020, TikTok was included in one of the…

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TikTok Trending- June Edition

This month there was a lot to see on TikTok. Everything from a 2006 children’s show song, to impact Black Lives Matter content. Here is a recap of what was trending on TikTok in June: Top Songs: Hood Baby @noahbeck @madi @nessaabarrett ♬ Hood Baby – Kbfr This song by Kbfr already has an impressive…

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