Captiv8 Blog
Get up to speed on this ever-changing
landscape.
-
Best Practices for Streamlining Creator Payments
Influencer marketing continues to be a winning channel for brands globally. This is apparent in the industry’s year-over-year growth. As…Continue Reading -
Autism Awareness Day Creator Spotlight: 25 Creators That Are Driving Neurodivergent Awareness
In support of World Autism Awareness Day, we wanted to place the spotlight on creators helping to inspire and inform…Continue Reading -
Measuring the Social Media Impact of Ketanji Brown Jackson’s Supreme Court Nominee Hearing
On February 25th, 2022, President Joe Biden announced his decision to nominate Judge Ketanji Brown Jackson to serve as an…Continue Reading -
Influencer Gifting in 2022: Best Practices on How to Gift Products to Influencers
Influencer gifting has evolved over the years, and it’s important for brands to understand how influencer gifting has taken form.…Continue Reading -
How to Leverage Influencer Marketing to Continue Shopper Marketing Growth in 2022
Before dissecting how your brand can leverage influencer marketing in order to continue shopper marketing growth in 2022, let’s first…Continue Reading -
Women’s History Month: 14 Powerful Influencers Turned Entrepreneurs
In support of International Women’s Day (IWD) and Women’s History Month 2022, we wanted to place the spotlight on female…Continue Reading -
Key Takeaways from The Value of Representation in Influencer Marketing Webinar [On-Demand Recording Available]
As a minority-owned influencer marketing company, we feel that it is our duty to dig deep and host impactful discussions…Continue Reading -
Super Bowl Ad Cost ROI: What was the Stronger Investment in 2022? Traditional Media or Influencer Marketing
During Super Bowl LVI, we analyzed social data to help measure the impact of the Super Bowl across social media.…Continue Reading -
10 of the Most Engaging Black Creators to Follow on Social Media Today
As a minority-owned influencer marketing company, diversity and inclusivity are core components of our brand’s DNA. In fact, nearly 70…Continue Reading -
Marketing Strategies for Super Bowl Ads: What Performed Better? Traditional Media or Influencer Marketing
As we approach Super Bowl LVI, brands everywhere are planning for the largest annual advertising event in the United States.…Continue Reading
