Captiv8 Blog
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Key Takeaways from The Value of Representation in Influencer Marketing Webinar [On-Demand Recording Available]
As a minority-owned influencer marketing company, we feel that it is our duty to dig deep and host impactful discussions…Continue Reading -
Super Bowl Ad Cost ROI: What was the Stronger Investment in 2022? Traditional Media or Influencer Marketing
During Super Bowl LVI, we analyzed social data to help measure the impact of the Super Bowl across social media.…Continue Reading -
10 of the Most Engaging Black Creators to Follow on Social Media Today
As a minority-owned influencer marketing company, diversity and inclusivity are core components of our brand’s DNA. In fact, nearly 70…Continue Reading -
Marketing Strategies for Super Bowl Ads: What Performed Better? Traditional Media or Influencer Marketing
As we approach Super Bowl LVI, brands everywhere are planning for the largest annual advertising event in the United States.…Continue Reading -
How to Plan Your 2022 Diversity and Inclusion Marketing Campaigns
We are now nearly two years removed from the largest social movement in United States history, where 15 to 26…Continue Reading -
How to Make a Viral TikTok Influencer Marketing Campaign in 2022
The power TikTok has to generate organic reach and engagement numbers is unparalleled. When coupled with skilled creators, you’ve got…Continue Reading -
5 Reasons Why You Need to Leverage Influencer Marketing Tools in 2022
It’s no surprise that influencer marketing has quickly become one of the most successful marketing strategies available. The strategy is…Continue Reading -
Influencer Marketing Trends: What to Expect in 2022
In the last five years alone, the influencer marketing industry has grown over 700% from a $1.7B industry to $13.8B.…Continue Reading -
Why Brands Are Lining Up to Partner with this TikTok Creator
With over 2.2M TikTok followers, Emily Zugay quickly became one of the most sought-after creators by brands in 2021. Known…Continue Reading -
Instagram Update: The Long-Awaited Return of the Chronological Instagram Feed
On Wednesday, December 8th; Adam Mosseri, head of Instagram, stated that Instagram was working on an update that users have…Continue Reading
