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4 Tips To Set Up Your 2019 Content Strategy

It’s nearly the end of 2018 and it’s time to think about your 2019 content strategy. Branded content campaigns are wonderfully holiday-ish, and many are getting ready to activate their holiday OOO email responders. For those who want to cultivate a busy and prosperous 2019, here are 3 2019 content strategies to help set you…

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Influencer Spotlight: Gift Guides

The holidays may be just days away, but it’s never too late to shop for gifts! If you waited until the last minute this year, don’t you worry because Captiv8 has you covered. These Influencers have some great gift guides for any and all. Whether you’re looking for something more luxurious or something fun for…

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5 Practices to Avoid on Instagram Stories

In June of 2018, Instagram Stories had earned an estimated 400 million DAUs (daily active users), solidifying it as a top social marketing channel. Brands have taken notice of this, and often incorporate Instagram Stories as part of their Influencer Marketing strategies. And although many brands leverage Stories to create some awesome content, we’re not…

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3 Industries Killing It On Pinterest This Holiday Season

In need of some holiday inspiration? Pinterest has you covered. With no shortage of inspirational content, Pinterest houses 175+ billion pins and counting. If there is a category for which you’re seeking inspo this Holiday season, fret not – Pinterest has a board for that. Here are a few industries that are seeing a whole…

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Influencer Spotlight: Holiday Crafts

Holiday crafts are a great way to spread holiday cheer, make gifts and have fun with family and friends! The creators and craft channels in this spotlight have all created videos to share some of their favorite holiday crafts to make this year – so grab your craft box and get to creating!  5 Minute…

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The Business of Creative Concepts

Creative content forms the foundation of any successful marketing campaign. Whether it’s to answer a question, solving a problem, or purely just to entertain, creative content should serve a purpose. Especially with social audiences consuming content faster than the speed of light. When outlining an Influencer Marketing campaign, it’s important to determine exactly what goal…

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Black Friday: How To Enhance Your Influencer Campaign

Yes, that’s right folks. It’s almost time for comfy sweatpants, turkey, and a whole lot of pumpkin pie. And of course, the holy grail of retail shopping days: Black Friday and Cyber Monday. By now you have surely seen sponsored branded content pop up within your Instagram feed, whether it’s an Influencer you follow or…

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Influencer Spotlight: Tech Enthusiasts To Follow for Holiday Shopping

In this Influencer Spotlight we’re highlighting some tech focused Content Creators who share unboxing videos, advice and all of their favorite tech items. These videos will help you get your wish list prepared, just in time!  Lewis Hilsenteger (Unbox Therapy) Name: Lewis Hilsenteger Reach: 17.85M+ Location: Los Angeles, CA Best Known For: His unboxing of a variety…

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How To Create an Always On Influencer Marketing Strategy

An “Always On” marketing strategy is exactly that – content that is always on, front and center. Always on top of mind through your feeds, at the tip of your favorite Influencers tongue, and of course well-saturated across multiple social platforms. For brands, creating a long-lasting brand ambassadorship program is the ultimate form of Influencer…

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5 Holiday Tips for Influencer Marketing Campaigns

With Halloween over and Starbucks releasing its limited edition Holiday Red Cup (yes, you can still enjoy a PSL while supplies still last), one thing is for sure – the Holidays are fast approaching. And you know what that means, cue the retail madness. In 2017, Black Friday eCommerce spend increased 16.9% over the previous…

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