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After Sabra’s 2020 Charli D’Amelio Super Bowl ad, the future of Super Bowl advertising could look very different. Alongside D’Amelio, the commercial featured mainstream superstars, Megan Thee Stallion, Mel B, Miz Cracker, T-Pain, Ric Flair, and many more. D’Amelio and the other stars simultaneously helped Sabra run a campaign on TikTok called #HowIMuss. But Sabra…

The dominating headline of January 2021 is a David and Goliath battle between a subreddit and Wall Street, with GameStop caught in the middle. This is potentially the strongest showing that we have ever seen regarding the power and influence that social media carries. During a global pandemic, an online community of retail traders is…

As Black History Month takes place in February, many brands are trying to figure out their diversity and inclusion strategy to show support. This is the first Black History Month since the largest social movement in United States history, where 15 to 26 million people demonstrated support by protesting against police brutality following the death…

As we previously mentioned in 2021 Influencer Marketing Trends, one of the key trends to watch this year would be the continued growth of short-form content. Snapchat’s Spotlight feature was created to compete with TikTok. In order to gain ground on their competitor, Snapchat came up with an interesting incentive. Snapchat is rewarding $1 million…

The CPG industry is one that requires quick adaptation due to ever-changing consumer needs and trends. Additionally, external factors such as lockdown can weigh heavily on buying habits. In fact, during the pandemic “online food and beverage sales have spiked to as high as 15% of total retail sales.” With the increased usage of social…

In honor and remembrance of Dr. Martin Luther King Jr., we wanted to place the spotlight on some of the top Black activist leaders to follow on social media. Among this list, which in no way encompasses all leaders deserving to be mentioned, are those who have built their platform through activism as well as those…

Thanks to the help of TikTok, Olivia Rodrigo shattered streaming records… twice. Rodrigo is well known for her lead role as Nini on High School Musical: The Musical: The Series. However, her hit song “drivers license” is quickly becoming a Gen Z anthem. Shattering Records Spotify confirmed that on Monday, January 11th, “drivers license” had…

Globally, brands are quickly integrating influencer marketing into their strategy, and here’s why. 44% of Gen Z has made a purchasing decision based on recommendations from a social influencer, compared to 26% of the general population. This highlights the effectiveness of influencer marketing among the generation. It’s anticipated that brands will spend up to $15…

The new year is a time for resolutions. Following a year that left many people without access to gyms, one of the top resolutions will likely be to get in shape. In 2021, we also expect to continue seeing a heavy dose of TikTok. Last year, the app had over 800 million active users worldwide…

Social media receives a lot of criticism for the toll it can take on an individual’s mental well-being. This past year showed a 12.7% increase in the number of posts mentioning “stress”. Additionally, the number of posts that mention “mental health” also grew by 80.53% from influencers across all social channels (Data Source: Captiv8). Lockdown…