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How Marketers Can Use Influencers to Promote This Fall’s TV Lineup

The fall TV season is nearly upon us, and with it a slate of new TV shows looking to create audiences and build buzz. But promoting a TV show in the digital age is more complicated than ever before. Although older generations still reliably tune into TV, millennials watch 2.5 times more internet video than television….

Influencer Marketing for CPG Brands: Effective Content Strategies

By now, most marketers are aware of the growing interest, marketing dollars and success attributed to the discipline of influencer marketing. But as influencer marketing grows in popularity, and more brands take an increasingly sophisticated approach to the practice, many executives are rightfully asking how this increasingly popular marketing discipline applies to their specific industry…

Influencer Spotlight: Illustrators

Bugs Bunny was created on 7/27/1940, illustrated by Leon Schlesinger Productions which later became Warner Brothers Cartoons. The iconic cartoon character debuted was on the Merrie Melodies animated short film A Wild Hare. In the spirit of celebrating this historic day we here at Captiv8 are going to highlight 4 illustrators who are making waves by creating content…

How Social and Creator Content Impacts Millennial Car Buying

The automotive industry has long been focused on boosting sales of cars among the millennial generation. There’s a widely-held myth that this age group doesn’t buy vehicles, choosing to focus their expenditures on items like Uber rides, smartphones and public transport. However, recent millennial car buying trends tell a different story. More than 25% of…

HBO’s New “Game of Thrones” Snapchat Lenses Target Super-fans

This weekend marks the return of HBO’s eagerly-anticipated hit show, Game of Thrones. Not surprisingly, excitement for the seventh, and final, season of the show has been building on social media. The HBO marketing execs behind this blockbuster hit have faced a unique challenge in promoting this season. With so much media coverage and social…

What Snap’s New Link-Sharing Feature Means for Marketers

A few days ago, Snap unveiled a new feature called Paperclip, which allows all Snapchat users to link to external websites and videos from within the app. While a new link-sharing feature may not seem all that innovative at first glance, it’s actually big news for any marketer or creator that splits their time between…

Influencer Spotlight: Summer Trips!

It is now mid summer and if you haven’t planned your summer trip yet, no problem – Captiv8 has you covered! Whether you’re planning a trip with your kids, significant other, or a solo expedition, here are a few travel influencers that can help inspire some wanderlust and help you get the ball rolling! Sawyer Hartman…

Best Practices for Using Instagram Stories

It’s been nearly a year since the launch of Instagram’s Stories, and the product has quickly become one of the company’s biggest success stories. Thanks to a growing audience of more than 250 million daily users and a continuously-evolving collection of publishing tools like live video, the case for marketers keeps getting stronger. We took…

Influencer Marketing for CPG Brands – Finding Creators

By now, most marketers are aware of the growing interest, marketing dollars and success attributed to the discipline of influencer marketing. But as influencer marketing grows in popularity, and more brands take an increasingly sophisticated approach to the practice, many executives are rightfully asking how this increasingly popular marketing discipline applies to their specific industry or…

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