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In brand marketing, micro-influencers represent the concept of quality of reach over quantity of followers. Micro-influencers are a new breed of digital celebrities and can be characterized by their smaller audiences, higher engagement levels, and niche social influence. When compared to influencers with large followings, micro-influencers got lesser likes but outscored traditional influencers in core…

The holiday season is here and there is no such thing as too much holiday decor! If you’re looking for a more hands-on approach to your holiday decor this year, look no further. These four creators have the best holiday decor ideas. From creating the perfect holiday dinner spread to the most festive holiday DIY…

Michelle & Barack Obama. Victoria & David Beckham. Beyonce & Jay-Z. George & Amal Clooney. Common factor? Power couples. Power couples are found in every industry: politics, sports, music, and now in the Influencer space. Nowadays with 40% of millennials spending more time on their phones than with their friends or family, Influencer Couples are a…

Halloween is right around the corner and these influencers are sharing the best tips for costumes and makeup!  Whether you’re looking for a DIY costume or you’re more interested in something more elaborate, these girls have got you covered – so look no further for this year’s Halloween inspo! Lauren Riihimaki     Name: Lauren…

PSL. It’s the acronym that brings life to fall and holiday enthusiasts. The aromatic Pumpkin Spice Latte was initially developed by Starbucks in 2003, and has sold over 350 million units, earning the coveted title of Starbucks’ most popular Holiday drink. This year, Starbucks decided fall hath cometh sooner by unleashing Pumpkin Spice Lattes on…

Interested in learning how to leverage Influencer Marketing to promote your brand within the Auto Industry? Our 2018 Influencer Marketing Auto Report is now available! All auto makers, from Mercedes-Benz to Volkswagen, are including Influencers in their marketing strategies to reach current and new customers. Our report provides all the information you need to help…

Stating the obvious here: The current political climate can best be described as “tense” (to say the least) and instead of complaining – many people are putting their efforts where they matter most: ensuring that voter registration reaches peak engagement. Constant ‘Breaking News’ alerts remind us of the political tension and on November 6, 2018…

Fall is upon us and what better way to spend the season than with warm drinks, pumpkin spice and some great new recipes! These influencers have got you covered with some of the best fall recipes for this season! Rachel Talbott     Name: Rachel Talbott Reach: 1.4M+ Location: Los Angeles, CA Best Known For:…

Tapping directly into a social conversation amongst specified audiences is one reason why influencer marketing is on the rise. An effective influencer-brand campaign occurs when potential customers stands up, pays attention, and are enticed to take the next step of the buyers journey (trying or purchasing a new product/brand). It’s important to understand a key…

2018 holiday sales are projected to grow 15% from 2017, making this holiday season a key event for retailers. And with Millennials and Gen Z consuming the majority of media through a digital-first approach, it’s imperative brands prepare their holiday marketing strategies accordingly. But with so many dollars on the line, developing a social strategy…