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By now, marketers are aware of the impact of Influencer Marketing within the customer journey. 79% of people in the United States have social profiles, and an estimated 2.34 billion (and growing daily) people are global social media users. Since the population spends a healthy amount of time on social media, it’s safe to assume…

Its official: As we shared in January, beta access to Creator Profiles will be given to Influencers with substantial social followings in order to better understand their presence on the platform. Creator Profiles will provide Influencers with access to their Instagram social metrics. Here are 3 things you should know about Creator Profiles and Instagram…

Influencers are killing it. In 2019, marketers will spend $129.34 billion on digital ads creating even more budget for Influencer Marketing. With that type of money on the table, it’s important that Influencers deliver quality content to brands. This ultimately boils down an enticing and interesting creative brand strategy. Here are a few creative content…

Coachella, once an underground music experience, over the years has transformed into a mainstream event drawing over 750,000 attendees in the last few years. The mere mention of “Coachella” brings to mind flower crowns and a festival that’s splashed across social media. This makes Coachella an excellent option for brands who want to create experiential…

Pinterest is where users can find a dinner recipe,  the perfect brown suede jacket, and a quote to print and hang on their walls. Pinterest has something for everyone – literally. With thousands of categories and micro-categories, there is enough content on the platform to keep users busy for hours. With the recent launch of…

If you have ran an Influencer Marketing campaign, chances are you are familiar with Influencer Metrics. Traditional Influencer Metrics when deciding which creator to partner with include vanity measures such as standard audience insights (what the gender of an Influencers audiences is or where followers are located, etc.) or follower counts which are all taken…

The term ‘branded content’ has gained popularity over the last few years, but when asked many people cannot breakdown exactly what it means. By definition, it’s content that is produced for promotional intent, paid for by a brand or advertiser. Influencer Marketing is a formula that transforms constantly and is unique to the advertiser, consumer…

Instagram announced a major update this week: Instagram Checkout will be rolling out to social feeds near you. Checkout will allow users to directly make in-app purchases without being redirected to any 3rd party sites. The new feature is the latest Instagram update that will create a seamless shopping process for users. Checkout will provide…

Art is everywhere you look and these artists help to bring even more incredible art to streets, buildings and galleries everywhere. Check these California based artists out to see each of their incredibly unique styles! Alec Monopoly Name: Alec MonopolyReach: 1M+Location: Los Angeles, CABest Known For: His impressive Monopoly inspired art that is recognizable anywhere…

Last year, Snapchat was written off by many a trade publication. However with its Q4 2018 earnings recap, Snapchat surprised not only Wall Street (stock jumped a surprising 18% after the announcement), but also skeptical brand marketers. Here were some highlights from Snapchat’s last year: After two quarters of losing daily active users, Snap was…