Earlier this week, Forbes leveraged Captiv8 data to profile some of the world’s top influencers across a range of categories including fitness, beauty and home. If you’re interested in fitness and checked out the list of top social A-listers, you might have recognized the Australian at the top of the list: Kayla Itsines. This exercise guru from…
As the weather begins to warm and spring gets closer, that means Easter is right around the corner! Here are 3 different DIY influencers who are actively creating fun Easter content – ranging from DIY Easter decorations to creating craft custom Easter eggs! Enjoy! Breland Emory (Glitter Forever 17) Breland Emory, better known as GlitterForever17 (her…
The recent advertiser boycott of YouTube has been a wakeup call for the content industry. For too long, advertisers have been unable to control where their ads appeared on one of the internet’s biggest video streaming sites, resulting in awkward situations where mass-market consumer brands had their ads appear alongside videos promoting hate speech and…
Beverage-maker Pepsi announced this week it was withdrawing its newest commercial campaign featuring reality-TV star and fashion model Kendall Jenner amid a growing social media backlash. To give you an idea on how this campaign fared during its short viral lifetime, here is some Captiv8 data that further provides audience sentiment: As indicated in the analytics from…
YouTube is the second largest online search engine in the world. Millions of vloggers have joined the online platform in hopes to become the next Lily Singh or PewDiePie. But, only a very small percentage are able to generate thousands of views daily. Rather than focusing on creating the next viral hit of the week,…
One of the more interesting influencer partnerships during this year’s NCAA Men’s Basketball tournament was Final Four-themed sponsorship by hamburger brand Wendy’s. While the company’s road-trip themed online campaign was interesting in its own right, it was also notable for the inclusion of one of social media’s biggest names: King Bach. Check it out as I go…
Instagram provides brands with 25% more engagement than any other social media platform. When done correctly, it can be an ideal visual advertising channel for your company. It can lead to a healthy stream of revenue and attract new customers. However, venturing into the world of Instagram can be daunting. Using these tools can help…
Sponsored ads have become white static noise and often overlooked by many consumers. Consumers don’t trust paid ads and avoid them like the plague. A quarter of Americans are currently using AdBlocker and turning to premium platforms like Spotify Premium to avoid ads. Even if they can’t avoid it, consumers are less likely to pay…
L’Oreal’s partnership with a group of five YouTube beauty “vloggers,” called the Beauty Squad, has earned the company plenty of social credibility with young consumers. But some of the vloggers in L’Oreal’s partnership, like Patricia Bright (pictured above) performed better than others. Beauty vlogging on YouTube is a big deal. Some sources suggest there are…
Diving into an influencer-driven social media campaign can be overwhelming. It can be overwhelming to identify the right influencer or strategy. Despite these challenges, testing your campaign remains to be the cornerstone of every successful marketing strategy. Testing your influencer-driven campaign is important for a number of reasons. It allows you to evaluate whether…
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