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Tiktok is the fast-paced app that has taken the world by storm. With constant new content, songs and viral challenges, the world of TikTok is always moving and changing. We’re here to help with this month’s recap of what is trending in 3 separate (but related) categories: songs, trends, and branded hashtag challenges.  Top Songs:…

Back to School season is nearing, and as the second-highest sales-generating season behind the holidays, brand marketers should be gearing up! Here are some of our favorite Back to School campaigns + insights: Macy’s The giant retail chain leveraged influencers to promote their “Throw it Back to School” campaign, advertising style trends inspired by the…

In the first full month of national lockdown, influencers have been getting extra creative, shifting strategies and content to being “at- home” friendly. Here are some of our favorites: Justin Jefferson for Old Spice The success of this post can be attributed to its humor and cleverness, showing NFL star, Justin Jefferson, strutting down his…

As many businesses are closed, brands can turn to influencers to drive their e-commerce sales for a couple of reasons. One, influencers have their own content creation studios in their homes and can help brands bring forward their hearts and humanize the brands. Here are some trends we see happening in the influencer space amidst…

Disclaimer: If you’re a creator who is looking for a way to promote social good, then this post is for you! Since COVID-19 has fostered lockdown and social distancing, one thing is for sure: Everyone is in this together and many people are impacted in a myriad of different ways. Creators are amongst the group…

IGTV’s newest update features popular creators in banner-like form at the top of the screen upon entering the app. The move comes after IGTV began testing monetization methods for creators who have historically shied away from IGTV in favor of a more-monetizable YouTube. Because of all the places IGTV content can surface within Instagram (in…

Quibi, the app offering quick bites (hence the name) of entertainment on mobile officially launched on Monday, April 6th and has already gained 300,000 downloads on its first day and 1.7 million in its first week. The app, with $1.75 billion in funding, offers nearly 50 shows (all 10 minutes or less) which can be…

Reddit, a platform used by 300 million people, has made news lately for their philanthropic efforts and new features. The platform has also made updates, aimed to become a more desirable option for advertisers. Let’s take a look: In an effort to adapt to influencer marketing, Reddit now allows brands to pay-to-trend on the apps…

We’ve put together a list of the fastest growing brands and creators for the month of February. From Fortune 500 companies to growing DTCs– read on to find out which brands killed it with branded content for February.  Learn more about how brands are leveraging influencers to stay relevant. Reach out!

Another month in the books with awesome branded content. From wildly popular creators (including one with a 13% engagement rate on his recent sponsored post), and a shift to high-quality IGTV content, February set the bar even higher for influencer content. Here are some of our favorites: In the midst of turbulent times, Captiv8 especially…