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Horizon Media Partners with Captiv8 to Combat Influencer Fraud

First seen on MediaPost, Horizon Media and Captiv8 are taking a stance against fraud. Over the past year, Influencer Marketing fraud has come under much speculation and with much reason. Influencer Fraud leads to millions of wasted marketing dollars, decreasing overall campaign ROI and brand reputation. To solve this problem, Horizon Media and Captiv8 will…

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3 Ways Fyre Festival Proved Influencer Marketing Works

If you haven’t heard of the doomed Fyre Festival by now it’s safe to say you may likely be taking a hiatus from social media, Netflix, and Hulu all at once. Netflix and Hulu both released documentaries around the illusion that was Fyre Festival. In Hulu’s version, you get full access to hear Billy McFarland,…

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Why Influencer Marketing Works

Influencer Marketing is a hot topic of conversation amongst marketers – old school, and new. Does it work? Why does it matter? Isn’t there an influx of sponsored content on the internet? Those who have seen the ROI and results of successful Influencer Marketing campaigns are firm believers, whereas others believe Influencer Marketing is simply…

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Influencer Spotlight: Food Artists

Do you ever find yourself getting bored while making a meal? Well next time you need some inspiration or an idea for a new fun take on meal time – check out these incredibly talented food artists! Naturally Jo Name: Naturally Jo Reach: 1.45M+ Location: Lima, Peru Best Known For: Her adorable Instagram feed featuring an…

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3 New Instagram Features Coming Your Way

Pssst.. did you hear about the 3 new Instagram features mentioned during the 2018 holidays? If not, here is a quick overview of each feature: 1)    Countdown in Stories: This new Instagram feature is rather self-explanatory. Instagram Stories has added a countdown feature to its array of Instagram Story stickers/widgets. Within the menu of stickers,…

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4 Common Brand KPIs in Influencer Marketing

Influencer campaigns are more than your favorite fashion Influencer donning a designer label jacket, accompanied with the hashtag #ad. Influencer marketing campaigns are crafted with a single goal: to achieve brand objectives or KPIs. Brand KPIs are distinct to each campaign and brand. They can differ based on anything from the target audience, to the…

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Influencer Spotlight: Wellness Tips for the New Year

The New Year is here and there’s no better time to get your resolutions in line than the present! Check out these Influencers if you need inspiration + ideas for healthy hacks, fun workouts or beauty tips to bring in the new year. You can also find some great tips to help stay motivated throughout…

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3 Easy Ways to Organize Your 2019 Influencer Campaign

Happy 2019! This year we’ve compiled 3 overarching ways or tips to help you stay organized with your Influencer Campaign. Though there are many strategic steps to create an effective Influencer Marketing campaign, the tips we recommend are designed to help you have an organized experience while working through an Influencer campaign. Be Transparent About…

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#Nofilter: How To Uncover The Fakes

2018 Fraud Influencer Marketing Benchmark Report For influencer marketing to truly deliver on its transformative potential, marketers need a more concrete and reliable way to identify fake followers and engagement, compare their performance to industry benchmarks, and determine the real reach and impact of social media spend. Download our latest report (first seen on TechCrunch!)…

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4 Tips To Set Up Your 2019 Content Strategy

It’s nearly the end of 2018 and it’s time to think about your 2019 content strategy. Branded content campaigns are wonderfully holiday-ish, and many are getting ready to activate their holiday OOO email responders. For those who want to cultivate a busy and prosperous 2019, here are 3 2019 content strategies to help set you…

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