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Why the basketball-star-turned-business-typhoon is loved by so many brands.

3 Instagram updates that will help brand marketers and agencies execute on strategic content.

It’s Fall Y’all! Fall is upon us, and beyond it being sweater weather, it’s the time that influencers go wild for all things Fall.  With each season having specific influencer content that their community looks forward to, it’s no surprise that Fall comes in strong. Here are three ways that influencers embrace Fall. Apple PickingEveryone…

You listen on your morning commute. If you live in L.A., it’s likely that everyone you know has one. We’re talking podcasts on International Podcast Day. The podcast industry is expected to be valued at 1 billion dollars by 2021, which represents an increase of 53 percent in just one year. Here’s why influencer marketing…

Media agencies, brands, influencers, talent agencies, publishers, investors, influencer marketing platforms and industry partners all gathered together last week for Sylo’s Fraudnomics Summit.  The conference covered the most compelling and all-consuming issue in influencer marketing: fraud. You see it in the news almost daily now: from influencers buying followers to imposters posing as prominent creators,…

Amongst millennial pink and Instagrammable walls lies a conference full of impact and advice. Described by CEO Jacyln Johnson, Create & Cultivate Conference aims to inspire, educate, and enlighten women about entrepreneurship, advancing your career, growing your brand, female financial literacy, and content and social media marketing.  With this ethos in place, the conference has…

4 of our favorite brands at New York Fashion Week

“Interact with people. Spend quality time with others. PEOPLE FIRST, and CONTENT SECOND”; was the social media advice Dr. Carmen Simon, founder of Memzy – a company that is dedicated to stimuli’s impact on the brain, shared Wednesday afternoon at the Fraudanomics conference. Cliché images cause people to actively try and forget the stimuli.  It’s…

Best tactics for influencer marketing with the Gen-Z favorite app.

Direct to consumer brands are changing the way we’re living our lives. From packing travel necessities in Away suitcases to sporting Warby Parker sunglasses to laying down each night on Casper mattresses, D2C brands have turned the retail world on its head.  To compete on a global scale with large retail giants like Victoria’s Secret…