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How Quibi Celebs Demonstrate the Value of Influencer Marketing

Quibi, the app offering quick bites (hence the name) of entertainment on mobile officially launched on Monday, April 6th and has already gained 300,000 downloads on its first day and 1.7 million in its first week. The app, with $1.75 billion in funding, offers nearly 50 shows (all 10 minutes or less) which can be…

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How Reddit Is Adapting for Influencer Marketing

Reddit, a platform used by 300 million people, has made news lately for their philanthropic efforts and new features. The platform has also made updates, aimed to become a more desirable option for advertisers. Let’s take a look: In an effort to adapt to influencer marketing, Reddit now allows brands to pay-to-trend on the apps…

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Top 100 Fastest Growing: Creators and Brands

We’ve put together a list of the fastest growing brands and creators for the month of February. From Fortune 500 companies to growing DTCs– read on to find out which brands killed it with branded content for February.  Learn more about how brands are leveraging influencers to stay relevant. Reach out!

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Top Sponsored Content- March Edition

Another month in the books with awesome branded content. From wildly popular creators (including one with a 13% engagement rate on his recent sponsored post), and a shift to high-quality IGTV content, February set the bar even higher for influencer content. Here are some of our favorites: In the midst of turbulent times, Captiv8 especially…

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Social Good: How Brands Are Doing Their Part To Help Amongst COVID-19

As bans are being placed across the nation, we are seeing brands adopt procedures and put plans in place to ensure society does its part to flatten the curve. Here are some brands that are taking measures to help us all stay safe, but not feel alone.  Chipotle: Chipotle Mexican Grill this week is hosting…

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Rihanna Leverages TikTok For Fenty Beauty Hype House

Rihanna, the super-star turned business-guru is seasoned when it comes to strategic partnerships. Fenty has partnered with LVMH (LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group) from the brand’s initial launch in 2017, and during its first year of launch has earned $480 million in sales. Now, she’s leveraging the power of TikTok…

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The Best Way to Sell to Gen Z? Influencer Marketing

A new study from Kantar reiterates the strength of influencer marketing as a tool to reach Gen-Z consumers. The study states that 44% of Gen Z relies on influencers for purchase decisions, compared with 26% of the general population. The study also reported that 70% of Gen Zers follow at least one influencer on platforms…

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Fraud Fight Club: Captiv8 at IMCX

This week we attended the 2nd annual Influencer Marketing Conference and Expo in LA with our Director of Brand and Agency Partnerships Owen Sidd to give insights around the growing problem of fraud,and its effect on the influencer marketing industry and how best to combat it . Here’s a look into our day at the…

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Top Sponsored Content- February Edition

Truth: February did not disappoint with sponsored content. Here are some campaigns we enjoyed: Will Smith for Moncler This is the exact type of sponsored content that does best on Instagram- short and sweet, yet thoroughly engaging and mesmerizing– so much so, that you might have to watch it more than a couple times to…

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instagram reverse chronological feed influencer marketing captiv8
Is the Reverse-Chronological Feature Coming Back to Instagram?

True or False: Instagram is planning a feature to roll out reverse-chronological posts.  Answer: True-ish. We’ll explain.  Last week, Techcrunch shed some spotlight on the recent discovery made by Jane Manchun Wong, a software engineer and developer, who managed to find a new prototype in the Instagram code. This code was later explained by Alexandru…

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