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True or False: Instagram is planning a feature to roll out reverse-chronological posts.  Answer: True-ish. We’ll explain.  Last week, Techcrunch shed some spotlight on the recent discovery made by Jane Manchun Wong, a software engineer and developer, who managed to find a new prototype in the Instagram code. This code was later explained by Alexandru…

The concept of D2C has taken on a whole new meaning with the rise of Influencer Marketing. In a nutshell, influencer marketing is the vehicle in which brands work with influencers to reach their customers and move them down the customer funnel. No matter where a consumer is in the funnel, influencer marketing can help…

It’s officially 2020, which means a new year and decade of awesome branded content. Here are some of our favorite sponsored pieces of content that helped to kick off the year: The Bucket List Family for U.S. Virgin Islands Kicking it right off, we have this post from the Bucket List Family. It’s not just…

SuperBowl LIV hasn’t officially commenced yet, but the ads sure have. And this year, brands are taking social channels by storm, creating pre-awareness with teasers for ads that will launch leading up to or on the day of the SuperBowl. With the cost per 30-second commercial being north of $5.6million, brands are finding Influencer Marketing…

Instagram stories are an authentic way to showcase your brand in a personable manner in front audiences. The many different tools available through Instagram Stories  provide fun ways to interact and engage with audiences. Instagram Story “Polls” have become a very popular way for brands to not only get to know their audience but also…

Between Youtube, Snap, and Pinterest, here is the latest industry news this week to know for your next influencer marketing campaign: Youtube announced yesterday that they are introducing a ‘Made for Kids’ content policy.  The news comes from a long time complaint filed with the Federal Trade Commission (FTC) which argued that Youtube was violating…

“Swipe Up to learn more!” Close to 500 million users view Instagram stories on the daily and of that, 33% of those stories come from brand pages. As the holiday season unfolds, we continue to see more and more Influencers using Instagram swipe-ups as a method to drive holiday engagement. Instagram Stories provide a super…

Removing likes from the Instagram feed wouldn’t be the end of the world (contrary to the reactions of a few hyperventilating influencers). In fact, as the company extends its like-removal experiment to the U.S., we’re at the cusp of an exciting new world for influencer marketing. Without the distractions of vanity metrics—and the fraud they…

Attaching branded content to social good can be a great thing, if handled correctly. In a no-filter online era, where lack of authenticity quickly get called out – social good must be handled with tact. Influencers who are promoting social good also run the risk of losing credibility if the cause doesn’t seem or feel…

You’ve seen them on Instagram, YouTube, and Twitter, influencers are this decades celebrities. Now, they’re branching out and leveraging their Digital persona to sell their own products. These influencers put on their entrepreneurial hats and have found shining success in doing so.In this report you will learn: Which ten influencers created popular products surrounding their…