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Everything You Need to Know About Instagram Reels

With the U.S. government’s plans on potentially banning TikTok, everyone has been anxious to learn more about the new TikTok replica that Instagram has been testing. As Instagram Reels began testing in Brazil since November, the new feature is now rumored to launch in the U.S. very soon!  Given the case of Snapchat vs. Instagram…

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The Proof is in The Pudding: How these Peloton Instructors are leading the way for fitness-centered influencer marketing

Since quarantine, Peloton has seen a 66% increase in sales in the last quarter, a testament to not only the at-home quality of workouts but also their instructors who have developed large followings and fanbases. Here are the instructors who have seen major growth on social. Aditi Shah Total reach= 50.3K Follower rate of growth:…

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Top Branded Content in Influencer Marketing- July Edition

July was no stranger to branded content, in efforts to ramp up summer recipes and gear up for back to school season. While creators are still at home quarantining, the content they produced has no shortage of both creativity and quality.  Charli D’Amelio for Hollister @charlidamelio Join the ##MoreHappyDenimDance and ##hcocontest to win a virtual…

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TikTok Trending- July Edition

July was a big month for TikTok, with a plethora of trends. Check them out here:  Songs: Marry Me This song can be used for a lot, but most typically users show themselves with someone and then covering up their face for dancing. Not sure why, but judging by its 1 million videos that use…

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Best TikTok Practices for Brands

TikTok for users is amazing. For creators and brands alike, it can take hours of brainstorming, strategizing and editing to make videos. In this blog, we take a deep dive into some unspoken and best practices for brands on TikTok. In the first section, we will define some common cultural terms prevalent in TikTok. In…

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influencer marketing tiktok 2020 influencer content superbowl ads
Who Is Growing Faster on TikTok: Digital or Celebrity Creators?

In 2020 the term “shelter-in-place” and “stay home” globally took on a whole new meaning due to COVID-19, driving the population indoors and increasing connectivity through mediums like social media. One such social media platform that has exploded in the recent times has been TikTok. In May 2020, TikTok was included in one of the…

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TikTok Trending- June Edition

This month there was a lot to see on TikTok. Everything from a 2006 children’s show song, to impact Black Lives Matter content. Here is a recap of what was trending on TikTok in June: Top Songs: Hood Baby @noahbeck @madi @nessaabarrett ♬ Hood Baby – Kbfr This song by Kbfr already has an impressive…

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Top Sponsored Content- Pride Edition

It’s Pride Month and with no shortage of LGBTQIA+ creators, we’re seeing some of the most exciting and colorful content of the year. Here are some of the best pieces of sponsored content this month from LGBTQIA+ creators.  Raffinee for Samuel Adams Samuel Adams Beer is not only celebrating Pride with their new rainbow cans,…

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How Brands and Creators are Showing Up for Pride 2020

Pride Month has arrived. This month will historically be remembered not only for Pride, but the month that racial inequality protests have come to the forefront. And though this year’s celebration might look a little different than years before, creators and brands alike are showing their support and pride of the LGBTQIA+ community. We wanted…

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100 Black Creators To Follow Right Now

In honor of Juneteenth, we’ve put together a showcase of 100 Black creators across all interest categories. The list took less than 20 minutes to put together as Black talent is abundant across the Influencer space. Beauty: Jackie Aina– 1.6 million followers Nyma Tang– 485,000 followers Ohemaa Bonsu– 113,000 followers Myla– 49,600 followers Anthony Walker–…

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