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E-Commerce
Top Winners of 2020: E-Commerce

With increasing emphasis on safety and contactless transactions, 2020 has witnessed a major shift in consumer behavior away from traditional in-person shopping experiences. As companies centered around e-commerce such as Amazon had the most to gain, with their stocks rising 95% from $1600 in March to $3500 as of now, the online shopping industry is…

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Diversity & Inclusion
Top Winners of 2020: Diversity & Inclusion

With the explosive growth of the Black Lives Matter initiative this year, positive representation of all minorities has become a priority within both traditional and social media. With social awareness pushing all brands to up their efforts on representation, diversity & inclusion is a definite winner of 2020. Interested in learning about other winners from…

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Top Winners of 2020 Peloton
Top Winners of 2020: Peloton

With the year coming to an end, we here at Captiv8 will be sharing our list of the top winners from 2020. Despite the many obstacles thrown our way, there have undoubtedly been themes, brands, and industries that have walked away from 2020 as true winners. These winners will hope to continue their newfound momentum…

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Captiv8 Top Winners 2020
Top Winners of 2020: Zoom

With the year coming to an end, we here at Captiv8 will be sharing our list of the top winners from 2020. Despite the many obstacles thrown our way, there have undoubtedly been themes, brands, and industries that have walked away from 2020 as true winners. These winners will hope to continue their newfound momentum…

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ANA Influencer Marketing News
Influencer Marketing News: Captiv8 at ANA Influencer Marketing & Activation Conference

The Association of National Advertisers’ (ANA) traditionally in-person Brand Activation Conference was merged with their widely popular Influencer Marketing Conference due to the virtual nature of this year. With public safety and the health of their attendees the top priority, this two-day ANA event went fully virtual! Thus, the 2020 Influencer Marketing & Activation Conference…

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Black Friday Influencer Marketing
Black Friday Influencer Marketing in 2020

Black Friday influencer marketing was a popular brand tactic this year. Black Friday has always been America’s largest retail shopping season, jumpstarting crowds of buyers looking to get a head start and score some exceptional deals on their holiday gifts. With the persistence of COVID-19 placing emphasis on public health and safety, the natural focus…

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Captiv8 influencer marketing
The 2020 Influencer Marketing Trends Recap

2020 proved to be a transformational year across industries, and social media and influencer marketing quickly adapted accordingly. Drastic changes in lifestyle and values due to events such as the ongoing COVID-19 global pandemic and response and with tense moments of racial division and a much-talked about election year, called for a shift in the…

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How Talent Agencies Manage Influencer Campaigns

An influencer’s winning skill is creating amazing content. That’s why many creators choose to work with talent agencies— so they can get the best deals, negotiate the most attractive terms, and receive payments in a safe and secure way, all without having to detract from their top priority, content generation. At Captiv8, we understand the…

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How to Flawlessly Schedule Influencer Marketing Content

When planning for influencer campaigns, marketers and agencies have had to juggle between multiple spreadsheets, contract documents, and email threads to execute and activate an influencer. There has not historically been an easy way to marry all of these pieces of data into a single workflow, until now. The latest release supports flawless scheduling for…

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2020 presidential race social data report
2020 Presidential Race: Social Election Report

2016 changed the way social media was used by presidential candidates showing the true magnitude of social as a channel in a presidential race. In a way that was unorthodox, presidential race candidates began using their social channels as an extension of their voice on the campaign trail. As the 2020 campaign proved to be…

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