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3 Marketing Trends to Watch for This Back to School Season

It’s time to start preparing for your Back to School campaign. Here are 3 trends to incorporate into your 2018 strategy: Go Live!: With Facebook and Instagram offering a ‘live’ video option, make the most of Influencer interaction by offering a brand activation that feels authentic and unscripted. Whether it’s an Influencer going school shopping…

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Instagram Influence Report: Ice Cream

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top store bought ice cream cartons on Instagram. Some key findings: The Health Food Craze: The #1 brand, Halo Top, positions itself as a healthy…

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The Value of Brand Ambassadors

Influencer marketing continues to boom and shows no signs of slowing down. As more and more brands turn to influencers for meaningful marketing spend, influencers are flooded with partnership opportunities, and this is where things can get tricky. Most influencers make a living off of content creation and rely on brand deals for income, therefore…

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Why Social Listening Is Important For Brands

Millions of pieces of content are released daily on the internet. How do some cut through the crowd and rise to the top and others get lost in the shuffle? What does your audience want to hear and see from your brand? What kind of content should a brand post? What are your competitors posting…

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Instagram Influence Report: Potato Chips

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top potato chips on Instagram. Some key findings: Pringles Comes Out On Top: The stackable chip, owned by Kellogg’s, led the pack with the #1…

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Influencer Spotlight: March Madness!

March Madness is in full effect! The tournament has always been unpredictable but this year has been especially exciting with tremendous upsets in just the first few games. With basketball on our minds before, during, and after work, it’s only right that we highlight influencers that live and breath basketball! This week’s influencers have a…

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Instagram Influence Report: Cruise Ships

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top cruise ships on Instagram. Some key findings: Royal Caribbean Makes Waves: The international giant, named “Best Cruise For the Money” by U.S. News &…

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Why Vero Matters to Influencers and Marketers

Once upon a time, you could open Instagram and find a chronological timeline of content. During this not too distant past, one could open Instagram during brunch and see photos of fluffy pancakes or pain au chocolat. Cut to present day, the Instagram algorithm has changed to provide users content based on their interaction and…

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Influencer Spotlight: St. Patrick’s Day Treats!

The luck of the Irish is upon us! With St. Patrick’s Day coming up, don’t forget to wear green and most importantly, eat green food! This holiday is celebrated all over the world, and over the years  many clever ideas to celebrate this festive day have come to fruition. Feeling lucky? Well, you should be,…

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