Tag: microinfluencers

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captiv8 influencer marketing brand marketing microinfluencers social influencers
3 Reasons Brands Should Partner With Micro-Influencers

In brand marketing, micro-influencers represent the concept of quality of reach over quantity of followers. Micro-influencers are a new breed of digital celebrities and can be characterized by their smaller audiences, higher engagement levels, and niche social influence. When compared to influencers with large followings, micro-influencers got lesser likes but outscored traditional influencers in core…

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