Tag: brand marketing

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influencer owned brands top influencer owned brands kosas gisou sivan ayla lux unfiltered summer fridays loren gores
4 Influencer Owned Brands to Watch in 2020

The concept of D2C has taken on a whole new meaning with the rise of Influencer Marketing. In a nutshell, influencer marketing is the vehicle in which brands work with influencers to reach their customers and move them down the customer funnel. No matter where a consumer is in the funnel, influencer marketing can help…

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3 Ways to Drive Holiday Engagement with Swipe Up’s on IG

“Swipe Up to learn more!” Close to 500 million users view Instagram stories on the daily and of that, 33% of those stories come from brand pages. As the holiday season unfolds, we continue to see more and more Influencers using Instagram swipe-ups as a method to drive holiday engagement. Instagram Stories provide a super…

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5 Tips To Create Engaging Live Content

Filming and streaming Live content, means Influencers capturing moments in real time, as they unfold. Platforms like Twitch are seeing immense success with 56,200 live concurrent channels. Live content allows viewers to feel included as if they are a part of the event, alongside their favorite Influencer, creating an immersive experience for all. Along with…

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Audience Insights That Matter Most In Influencer Marketing

Tapping directly into a social conversation amongst specified audiences is one reason why influencer marketing is on the rise. An effective influencer-brand campaign occurs when potential customers stands up, pays attention, and are enticed to take the next step of the buyers journey (trying or purchasing a new product/brand). It’s important to understand a key…

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