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Social media receives a lot of criticism for the toll it can take on an individual’s mental well-being. Popular creators are no different. In 2020, the number of posts that mention “mental health” grew by 80.53% from influencers across all social channels (Data Source: Captiv8). Many of social media’s most popular influencers have temporarily taken a…

On December 18th, Forbes released their annual list of The Highest-Paid Youtube Stars of 2020. The list features big names such as MrBeast, Ryan Kaji, and Dude Perfect. This year’s list also features three newcomers; David Dobrik, Jeffree Star, and Blippi. Using data provided by Captiv8, Forbes was able to compile this estimated list regarding…

The Captiv8 team is thrilled to announce plans for expansion into the EMEA region, which will further strengthen the company’s presence and partnerships within key regions throughout Europe. With prime focus on growth, Captiv8 adds two key additions to the team to build upon ongoing success. The team celebrates the two latest additions: Saeyoung Cho,…

Brands as of this week have shifted their focus and messaging to be socially-active and vocally against racism, following protests against the cruel death of George Floyd. Amidst nationwide protests, riots, and calls for actions, brands ride a fine line between coming off as tone-deaf and risking not saying anything at all. Because seventy percent…

IGTV’s newest update features popular creators in banner-like form at the top of the screen upon entering the app. The move comes after IGTV began testing monetization methods for creators who have historically shied away from IGTV in favor of a more-monetizable YouTube. Because of all the places IGTV content can surface within Instagram (in…

This week we attended the 2nd annual Influencer Marketing Conference and Expo in LA with our Director of Brand and Agency Partnerships Owen Sidd to give insights around the growing problem of fraud,and its effect on the influencer marketing industry and how best to combat it . Here’s a look into our day at the…

Halloween is just around the corner! If you need to take your costume to the next level, here are a few special effects makeup artists that are absolutely killing the game right now. Their looks will shock you – you’ll hardly believe it’s just makeup. Gabrielle Alexis Name: Gabrielle Alexis Reach: 603k+ Location: Los Angeles,…

Why the basketball-star-turned-business-typhoon is loved by so many brands.

You listen on your morning commute. If you live in L.A., it’s likely that everyone you know has one. We’re talking podcasts on International Podcast Day. The podcast industry is expected to be valued at 1 billion dollars by 2021, which represents an increase of 53 percent in just one year. Here’s why influencer marketing…

Best tactics for influencer marketing with the Gen-Z favorite app.