Category: Uncategorized

When crafting an Influencer Marketing strategy on Instagram, it’s important to consider which CTA will help achieve your brand goals. Influencer content paired with a CTA is a strong way to showcase results. Depending on whether you’re promoting foot traffic or wanting to increase engagement, there are different features on Instagram that you can utilize…

New York Fashion Week is less than two months away and even though most of us aren’t lucky enough to get a coveted invite, it can still feel like we’re there by following our favorite fashion influencers; last year alone there were over 50k posts on Instagram tagged #FashionWeek2017! So, how can you get into…

Hopefully, your Father’s Day was filled with lots of so-bad-they’re-funny dad jokes, home cooked barbecue, and quality time with the big guy. And, hopefully, you were able to capture some of those priceless moments on camera. But, if you didn’t quite get those Instagrammable photos yesterday — we can show you who did. Using Captiv8…

Download the latest report here. Last year Captiv8 began tracking creator activity on Snapchat and Instagram Stories, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted in Q3 of last year, Snapchat’s initiative to engage with creators seemed to start paying off as daily platform usage by Top…

Recently, Facebook announced major changes for all of their Instagram API partners. While the change was sooner than expected, we value the efforts to increase data and privacy protection for the ecosystem. In preparation for the new API, we hosted a webinar on May 3rd to go over: What happened and why How the change…

Congrats to the Eagles for taking home the Lombardi trophy at Super Bowl LII! Over 100 million people tuned in to root for their favorite team or, perhaps, to watch Justin Timberlake bring sexy back. And while we weren’t lucky enough to snag a selfie with JT, we did keep up with all viral moments…

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining some of social media’s top makeup brands. Some key findings: Anastasia Beverly Hills and Huda Beauty dominate grassroots activity – cult favorites Anastasia Beverly Hills and Huda…

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining some of the top banks. Some key findings: Wells Fargo has seen a quick rebound on social: Wells Fargo ran into some challenging social media problems in…

Product reviews are big business on YouTube. Not only are more brands partnering with YouTube creators to show off their latest wares, they can also be highly effective. One recent study found that more than 90% of millennials between the ages of 14-18 watch product reviews on YouTube. And product reviews aren’t just for cosmetics and…

Like most social media networks, Instagram has plenty of fake profiles and parody accounts. According to a recent study, up to 24 million Instagram accounts could be spam bots created in the online black market. These accounts are not only throwing off brands but even influencers themselves. Creating a false account to impersonate a celebrity…