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Halloween is just around the corner! If you need to take your costume to the next level, here are a few special effects makeup artists that are absolutely killing the game right now. Their looks will shock you – you’ll hardly believe it’s just makeup. Gabrielle Alexis Name: Gabrielle Alexis Reach: 603k+ Location: Los Angeles,…

Why the basketball-star-turned-business-typhoon is loved by so many brands.

You listen on your morning commute. If you live in L.A., it’s likely that everyone you know has one. We’re talking podcasts on International Podcast Day. The podcast industry is expected to be valued at 1 billion dollars by 2021, which represents an increase of 53 percent in just one year. Here’s why influencer marketing…

Best tactics for influencer marketing with the Gen-Z favorite app.

What this influencer’s posting of her motorcycle crash means for brand safety.

It’s back to school time. Back in the day that meant figuring out your first day of school outfit, which binders to buy, and the theme of your backpack and lunchbox. However, times have changed. Now, going back to school shopping includes not just watching commercials on the Disney Channel or Nickelodeon to find the…

5 ideas for engaging back to school content.

Influencer Marketing is not a ‘one size fits all’ approach, especially with respect to the age of the brand. To help brands streamline future campaigns, we’ve created an Influencer Marketing Guide where we break down strategies for new and existing brands. In this report, you will learn: Influencer strategies for new brands. Influencer strategies to…

When crafting an Influencer Marketing strategy on Instagram, it’s important to consider which CTA will help achieve your brand goals. Influencer content paired with a CTA is a strong way to showcase results. Depending on whether you’re promoting foot traffic or wanting to increase engagement, there are different features on Instagram that you can utilize…

New York Fashion Week is less than two months away and even though most of us aren’t lucky enough to get a coveted invite, it can still feel like we’re there by following our favorite fashion influencers; last year alone there were over 50k posts on Instagram tagged #FashionWeek2017! So, how can you get into…