Category: Trending

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Twitter Analysis Meghan Markle Oprah
Twitter Analysis: Meghan Markle Sparks Social Chatter on Both Sides of the Pond

Following Oprah Winfrey’s interview of Meghan Markle and Prince Harry, social mentions exploded. The highly anticipated interview sparked discussions that may have cast the British Royal Family into a new light for many. The conversation covered many controversial topics and was certain to make waves, particularly on social media. We determined that there were 5.26M…

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Gamestonk to the moon
How Social Media Drove “Gamestonk” to the Moon

The dominating headline of January 2021 is a David and Goliath battle between a subreddit and Wall Street, with GameStop caught in the middle. This is potentially the strongest showing that we have ever seen regarding the power and influence that social media carries. During a global pandemic, an online community of retail traders is…

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drivers license
How TikTok Helped Olivia Rodrigo’s “drivers license” Shatter Streaming Records

Thanks to the help of TikTok, Olivia Rodrigo shattered streaming records… twice. Rodrigo is well known for her lead role as Nini on High School Musical: The Musical: The Series. However, her hit song “drivers license” is quickly becoming a Gen Z anthem. Shattering Records Spotify confirmed that on Monday, January 11th, “drivers license” had…

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Captiv8 influencer marketing
The 2020 Influencer Marketing Trends Recap

2020 proved to be a transformational year across industries, and social media and influencer marketing quickly adapted accordingly. Drastic changes in lifestyle and values due to events such as the ongoing COVID-19 global pandemic and response and with tense moments of racial division and a much-talked about election year, called for a shift in the…

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TikTok Trending- July Edition

July was a big month for TikTok, with a plethora of trends. Check them out here:  Songs: Marry Me This song can be used for a lot, but most typically users show themselves with someone and then covering up their face for dancing. Not sure why, but judging by its 1 million videos that use…

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The Hashtags that are Driving Racial Discussion Across Social

The uprising following the murder of George Floyd has been both rapid and expansive. Certainly, it’s the very beginning of a revolution to enact change and end systemic racism. That being said, activists have taken to social media to spread resources, experiences and words of wisdom–and leveraging hashtags helps to aggregate information and grow the…

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What’s Trending on TikTok – May Edition

Tiktok is the fast-paced app that has taken the world by storm. With constant new content, songs and viral challenges, the world of TikTok is always moving and changing. We’re here to help with this month’s recap of what is trending in 3 separate (but related) categories: songs, trends, and branded hashtag challenges.  Top Songs:…

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