Category: Trending

Thanks to the help of TikTok, Olivia Rodrigo shattered streaming records… twice. Rodrigo is well known for her lead role as Nini on High School Musical: The Musical: The Series. However, her hit song “drivers license” is quickly becoming a Gen Z anthem. Shattering Records Spotify confirmed that on Monday, January 11th, “drivers license” had…

2020 proved to be a transformational year across industries, and social media and influencer marketing quickly adapted accordingly. Drastic changes in lifestyle and values due to events such as the ongoing COVID-19 global pandemic and response and with tense moments of racial division and a much-talked about election year, called for a shift in the…

July was a big month for TikTok, with a plethora of trends. Check them out here:  Songs: Marry Me This song can be used for a lot, but most typically users show themselves with someone and then covering up their face for dancing. Not sure why, but judging by its 1 million videos that use…

The uprising following the murder of George Floyd has been both rapid and expansive. Certainly, it’s the very beginning of a revolution to enact change and end systemic racism. That being said, activists have taken to social media to spread resources, experiences and words of wisdom–and leveraging hashtags helps to aggregate information and grow the…

Tiktok is the fast-paced app that has taken the world by storm. With constant new content, songs and viral challenges, the world of TikTok is always moving and changing. We’re here to help with this month’s recap of what is trending in 3 separate (but related) categories: songs, trends, and branded hashtag challenges.  Top Songs:…

There are a plethora of articles on  the Gen Z favorite app written by millennials in an attempt to understand the TikTok phenomena, but let’s take a deeper dive into the qualities that makes TikTok truly one-of-its-kind. E.l.f- The importance of music/ sound What really made this challenge special and viral is the fact that…

The best Halloween Influencer Marketing Campaigns and Trends.

4 of our favorite brands at New York Fashion Week

It’s no crystal ball, but FaceApp has swept the globe with predicting your future, face that is. Although it went viral in 2017, it came back in the summer of 2019 with a bang. Celebrities, athletes, politicians, and brands participated in the #FaceAppChallenge to view their AI-aged selfies.

As new trends constantly emerge in the social media space, Captiv8 works to produce high-quality content that is both relevant and interesting to audiences. So with that, we decided to conduct a study to analyze new and emerging trends in Influencer Marketing. The results of this study were found by pulling a sample set of…