Category: Trending

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drivers license
How TikTok Helped Olivia Rodrigo’s “drivers license” Shatter Streaming Records

Thanks to the help of TikTok, Olivia Rodrigo shattered streaming records… twice. Rodrigo is well known for her lead role as Nini on High School Musical: The Musical: The Series. However, her hit song “drivers license” is quickly becoming a Gen Z anthem. Shattering Records Spotify confirmed that on Monday, January 11th, “drivers license” had…

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Captiv8 influencer marketing
The 2020 Influencer Marketing Trends Recap

2020 proved to be a transformational year across industries, and social media and influencer marketing quickly adapted accordingly. Drastic changes in lifestyle and values due to events such as the ongoing COVID-19 global pandemic and response and with tense moments of racial division and a much-talked about election year, called for a shift in the…

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TikTok Trending- July Edition

July was a big month for TikTok, with a plethora of trends. Check them out here:  Songs: Marry Me This song can be used for a lot, but most typically users show themselves with someone and then covering up their face for dancing. Not sure why, but judging by its 1 million videos that use…

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The Hashtags that are Driving Racial Discussion Across Social

The uprising following the murder of George Floyd has been both rapid and expansive. Certainly, it’s the very beginning of a revolution to enact change and end systemic racism. That being said, activists have taken to social media to spread resources, experiences and words of wisdom–and leveraging hashtags helps to aggregate information and grow the…

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What’s Trending on TikTok – May Edition

Tiktok is the fast-paced app that has taken the world by storm. With constant new content, songs and viral challenges, the world of TikTok is always moving and changing. We’re here to help with this month’s recap of what is trending in 3 separate (but related) categories: songs, trends, and branded hashtag challenges.  Top Songs:…

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FaceApp’s Viral Rise

It’s no crystal ball, but FaceApp has swept the globe with predicting your future, face that is. Although it went viral in 2017, it came back in the summer of 2019 with a bang. Celebrities, athletes, politicians, and brands participated in the #FaceAppChallenge to view their AI-aged selfies.

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customer journey influencer metrics influencer social metrics
2019 Top Trends (and stats!) in Influencer Marketing

As new trends constantly emerge in the social media space, Captiv8 works to produce high-quality content that is both relevant and interesting to audiences. So with that, we decided to conduct a study to analyze new and emerging trends in Influencer Marketing. The results of this study were found by pulling a sample set of…

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