Category: Tips

As a veteran of the demanding Silicon Valley tech industry, our co-founder Krishna Subramanian regularly stresses the role of a mentor as an impartial guide through trying events in one’s personal and professional life. As simple as it may sound, in reality, choosing the right mentor takes careful consideration of what each candidate offers you…

2018 is nearly upon us. Not only is the new year the perfect time for marketers and brands to get a fresh start, it’s also a great time to lay out a vision for a comprehensive influencer marketing strategy. Here a few tips to help make sure your 2018 influencer marketing efforts get off on the right…

The discipline of influencer marketing may have started as a novelty to some advertisers but, these days, many brands are using it to achieve a variety of increasingly sophisticated business goals. It’s not just that marketers are getting better at tracking and measuring the impact of influencer campaigns, they’re also developing new ways to match creator…

A few months ago, advertisers started to flee the YouTube platform after they felt their ads were showing up on videos that they considered not ‘brand safe’. This exodus led to a clamp down by YouTube to try to improve guidelines and give brands more ownership in where their ads are shown. Not surprisingly, this…

Here at Captiv8, we spend a lot of time thinking about the strategies and news stories impacting the discipline of influencer marketing. But for those who are new to the discipline there are likely some fundamental questions that often go unanswered. What is “influencer” marketing? How do you go about identifying creators that are a good fit for…

In the digital age of social media, regular people can become online celebrities. These individuals, also known as influencers, have gained powerful social media followings that are engaged and highly active. Although, as more and more influencers are entering the scene, it’s become harder to capture the attention of brands. But hope is not lost….

Earlier this week, Instagram announced a new feature that lets users create custom slideshows with up to 10 photos and videos in a single interactive gallery. This new carousel-style publishing tool offers Instagram users and brands a whole range of new options for building and engaging their audience. How might marketers take advantage of these new…

When consumers see or hear an advertisement, whether it’s on the internet, radio or television, Federal Law states that the ad must be truthful, and not misleading to the consumer. The Federal Trade Commission enforces these truth-in-advertising laws, and it applies the same standards no matter where an advertisement appears. As an Influencer, this means…

As new distribution channels emerge and consumers flock to try out the latest and greatest, brands are eager to test them out, too. Facebook Live is among those that are becoming increasingly more popular and a line item for campaigns. So how do you effectively leverage the audience you’ve built on the social giant’s platform to…

Hashtags might seem like an obvious addition to your post. They are the core of search & discovery for social and an easy way to categorize your content. They also allow us to become part of a larger conversation. Who hasn’t posted a #TBT? So how do you make sure you are using them correctly? We’ve outlined…