Category: Tips

In the digital age of social media, regular people can become online celebrities. These individuals, also known as influencers, have gained powerful social media followings that are engaged and highly active. Although, as more and more influencers are entering the scene, it’s become harder to capture the attention of brands. But hope is not lost….

Earlier this week, Instagram announced a new feature that lets users create custom slideshows with up to 10 photos and videos in a single interactive gallery. This new carousel-style publishing tool offers Instagram users and brands a whole range of new options for building and engaging their audience. How might marketers take advantage of these new…

When consumers see or hear an advertisement, whether it’s on the internet, radio or television, Federal Law states that the ad must be truthful, and not misleading to the consumer. The Federal Trade Commission enforces these truth-in-advertising laws, and it applies the same standards no matter where an advertisement appears. As an Influencer, this means…

As new distribution channels emerge and consumers flock to try out the latest and greatest, brands are eager to test them out, too. Facebook Live is among those that are becoming increasingly more popular and a line item for campaigns. So how do you effectively leverage the audience you’ve built on the social giant’s platform to…

Hashtags might seem like an obvious addition to your post. They are the core of search & discovery for social and an easy way to categorize your content. They also allow us to become part of a larger conversation. Who hasn’t posted a #TBT? So how do you make sure you are using them correctly? We’ve outlined…

Influencer marketing campaigns have tons of moving parts and it takes collaboration from all parties to ensure campaigns are successful. Captiv8 helps coordinate these campaigns by taking into account the needs from both brands and Influencers – but there’s a few things everyone could do to help the campaign run smoothly. Here are the 3…

First published on MobileMarketer, check out my tips for marketers to live by to set up their Influencer Marketing campaigns for success. Millennial’s are reshaping the way entertainment is created and consumed. Brands can’t keep doing what has worked in the past; Millennials don’t even see banner ads anymore let alone click. The power of Influencer…

This week Instagram announced they would begin to shift their real-time model into a personalized, algorithm based feed. The change comes as it’s big brother made the move in 2009 and last month, Twitter updated their feed to show older, popular posts at the top. This is directly related to network effects. When a network grows…

How do you put your signature swag on videos while still making sure your fans don’t get lost? We talked to some of our favorite YouTubers and crawled data across our platform to identify the KEY to making an awesome YouTube Intro… #1 – Keep it Short Might sound obvious, right? There’s a ton of…