Category: Tips

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7 Key Strategies for Influencer Marketing During the Holiday Season

With the holiday season coming up, brands are all looking to boost their sales and visibility through influencer marketing campaigns. While collaborating with an influencer has always been a great way to introduce your brand to new audiences, the current state of our society calls for new and improved strategies to match the unique situation…

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How-To: Sponsored Content on IGTV

IGTV’s newest update features popular creators in banner-like form at the top of the screen upon entering the app. The move comes after IGTV began testing monetization methods for creators who have historically shied away from IGTV in favor of a more-monetizable YouTube. Because of all the places IGTV content can surface within Instagram (in…

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How Reddit Is Adapting for Influencer Marketing

Reddit, a platform used by 300 million people, has made news lately for their philanthropic efforts and new features. The platform has also made updates, aimed to become a more desirable option for advertisers. Let’s take a look: In an effort to adapt to influencer marketing, Reddit now allows brands to pay-to-trend on the apps…

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Social Good: How Brands Are Doing Their Part To Help Amongst COVID-19

As bans are being placed across the nation, we are seeing brands adopt procedures and put plans in place to ensure society does its part to flatten the curve. Here are some brands that are taking measures to help us all stay safe, but not feel alone.  Chipotle: Chipotle Mexican Grill this week is hosting…

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5 Tips for IGTV

Gain more views with these 5 tips for optimizing your IGTV channel.

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New York Fashion Week Tips

New York Fashion Week is less than two months away and even though most of us aren’t lucky enough to get a coveted invite, it can still feel like we’re there by following our favorite fashion influencers; last year alone there were over 50k posts on Instagram tagged #FashionWeek2017! So, how can you get into…

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3 Ways to Increase Engagement with Instagram Stories

Whether it’s the perfect flat-lay photo of seasonal red cranberries against a powdery winter backdrop, or an epic photo of a wispy model taking in some sunshine against the colorful backdrop of Positano, Instagram is known for beautiful FOMO-inducing content. While your Instagram feed is chalk full of visual delight, Instagram Stories are where your…

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