Category: Tips

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5 Tips for IGTV

Gain more views with these 5 tips for optimizing your IGTV channel.

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New York Fashion Week Tips

New York Fashion Week is less than two months away and even though most of us aren’t lucky enough to get a coveted invite, it can still feel like we’re there by following our favorite fashion influencers; last year alone there were over 50k posts on Instagram tagged #FashionWeek2017! So, how can you get into…

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3 Ways to Increase Engagement with Instagram Stories

Whether it’s the perfect flat-lay photo of seasonal red cranberries against a powdery winter backdrop, or an epic photo of a wispy model taking in some sunshine against the colorful backdrop of Positano, Instagram is known for beautiful FOMO-inducing content. While your Instagram feed is chalk full of visual delight, Instagram Stories are where your…

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Four Influencer Marketing Tips to Start 2018

2018 is nearly upon us. Not only is the new year the perfect time for marketers and brands to get a fresh start, it’s also a great time to lay out a vision for a comprehensive influencer marketing strategy. Here a few tips to help make sure your 2018 influencer marketing efforts get off on the right…

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How to Match Influencers to the Purchase Funnel

The discipline of influencer marketing may have started as a novelty to some advertisers but, these days, many brands are using it to achieve a variety of increasingly sophisticated business goals. It’s not just that marketers are getting better at tracking and measuring the impact of influencer campaigns, they’re also developing new ways to match creator…

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How YouTube’s Recent Clamp Down is Hurting Creators

A few months ago, advertisers started to flee the YouTube platform after they felt their ads were showing up on videos that they considered not ‘brand safe’. This exodus led to a clamp down by YouTube to try to improve guidelines and give brands more ownership in where their ads are shown. Not surprisingly, this…

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Influencer Marketing 101: An Introduction

Here at Captiv8, we spend a lot of time thinking about the strategies and news stories impacting the discipline of influencer marketing. But for those who are new to the discipline there are likely some fundamental questions that often go unanswered. What is “influencer” marketing? How do you go about identifying creators that are a good fit for…

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