Category: Sponsored Content

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How to Conduct Instantaneous Research for Cross-Channel Social Media Posts

Searching for posts on social platforms has historically been limited to a single social platform for each search. You are further restricted to the platform’s proprietary search engines that have little to no filters for narrowing down the results. With Captiv8, this is no longer an issue. For brands and agencies looking for creative inspiration…

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How to Grow Influencer Campaign Reach by 3 to 10x with Promoted Posts

For today’s digital marketers, organic reach is becoming more and more challenging. There has been a gradual decrease in organic reach on several social media platforms, and that trend is likely going to continue as these publishers look to monetize the content on their platforms. As of late 2019, the average reach for Facebook posts…

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Influencer Marketing Trends that will Dominate Fall 2020

As the Fall season emerges, we will begin to see influencer content display a shift to reflect the new season. Previously, the focus during this season has been pre-holiday, fall fashion, and winter-related sponsored content. In 2020, we have seen trends reflect virtual, unfiltered content which provides a holistic view of both current events and…

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Top Branded Content in Influencer Marketing- July Edition

July was no stranger to branded content, in efforts to ramp up summer recipes and gear up for back to school season. While creators are still at home quarantining, the content they produced has no shortage of both creativity and quality.  Charli D’Amelio for Hollister @charlidamelio Join the ##MoreHappyDenimDance and ##hcocontest to win a virtual…

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TikTok Trending- June Edition

This month there was a lot to see on TikTok. Everything from a 2006 children’s show song, to impact Black Lives Matter content. Here is a recap of what was trending on TikTok in June: Top Songs: Hood Baby @noahbeck @madi @nessaabarrett ♬ Hood Baby – Kbfr This song by Kbfr already has an impressive…

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Top Sponsored Content- Pride Edition

It’s Pride Month and with no shortage of LGBTQIA+ creators, we’re seeing some of the most exciting and colorful content of the year. Here are some of the best pieces of sponsored content this month from LGBTQIA+ creators.  Raffinee for Samuel Adams Samuel Adams Beer is not only celebrating Pride with their new rainbow cans,…

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Top Sponsored Content – May Edition

This May we have seen creativity skyrocket in terms of concepts, variety of influencers and platforms. Here is the monthly rundown of the best sponsored content for May: @newt for Chipotle @newt Gonna let you in on a secret recipe I use in the @chipotle App… this is THE DIY Nacho Hack ##chipotlehack ##chipotle ##sponsored…

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What’s Trending on TikTok – May Edition

Tiktok is the fast-paced app that has taken the world by storm. With constant new content, songs and viral challenges, the world of TikTok is always moving and changing. We’re here to help with this month’s recap of what is trending in 3 separate (but related) categories: songs, trends, and branded hashtag challenges.  Top Songs:…

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Best Influencer Back-to-School Campaigns

Back to School season is nearing, and as the second-highest sales-generating season behind the holidays, brand marketers should be gearing up! Here are some of our favorite Back to School campaigns + insights: Macy’s The giant retail chain leveraged influencers to promote their “Throw it Back to School” campaign, advertising style trends inspired by the…

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Top Sponsored Content – April Edition

In the first full month of national lockdown, influencers have been getting extra creative, shifting strategies and content to being “at- home” friendly. Here are some of our favorites: Justin Jefferson for Old Spice The success of this post can be attributed to its humor and cleverness, showing NFL star, Justin Jefferson, strutting down his…

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