Category: Sponsored Content

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How CPG Brands Can Utilize Influencer Marketing to Continue Growth in 2021
How CPG Brands Can Utilize Influencer Marketing to Continue Growth in 2021

The CPG industry is one that requires quick adaptation due to ever-changing consumer needs and trends. Additionally, external factors such as lockdown can weigh heavily on buying habits. In fact, during the pandemic “online food and beverage sales have spiked to as high as 15% of total retail sales.” With the increased usage of social…

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Influencer Marketing Trends
Influencer Marketing Trends: What to Expect in 2021

Globally, brands are quickly integrating influencer marketing into their strategy, and here’s why. 44% of Gen Z has made a purchasing decision based on recommendations from a social influencer, compared to 26% of the general population. This highlights the effectiveness of influencer marketing among the generation. It’s anticipated that brands will spend up to $15…

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How to Conduct Instantaneous Research for Cross-Channel Social Media Posts

Searching for posts on social platforms has historically been limited to a single social platform for each search. You are further restricted to the platform’s proprietary search engines that have little to no filters for narrowing down the results. With Captiv8, this is no longer an issue. For brands and agencies looking for creative inspiration…

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How to Grow Influencer Campaign Reach by 3 to 10x with Promoted Posts

For today’s digital marketers, organic reach is becoming more and more challenging. There has been a gradual decrease in organic reach on several social media platforms, and that trend is likely going to continue as these publishers look to monetize the content on their platforms. As of late 2019, the average reach for Facebook posts…

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Influencer Marketing Trends that will Dominate Fall 2020

As the Fall season emerges, we will begin to see influencer content display a shift to reflect the new season. Previously, the focus during this season has been pre-holiday, fall fashion, and winter-related sponsored content. In 2020, we have seen trends reflect virtual, unfiltered content that provides a holistic view of both current events and…

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Top Branded Content in Influencer Marketing- July Edition

July was no stranger to branded content, in efforts to ramp up summer recipes and gear up for back to school season. While creators are still at home quarantining, the content they produced has no shortage of both creativity and quality.  Charli D’Amelio for Hollister @charlidamelio Join the ##MoreHappyDenimDance and ##hcocontest to win a virtual…

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TikTok Trending- June Edition

This month there was a lot to see on TikTok. Everything from a 2006 children’s show song, to impact Black Lives Matter content. Here is a recap of what was trending on TikTok in June: Top Songs: Hood Baby @noahbeck @madi @nessaabarrett ♬ Hood Baby – Kbfr This song by Kbfr already has an impressive…

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Top Sponsored Content- Pride Edition

It’s Pride Month and with no shortage of LGBTQIA+ creators, we’re seeing some of the most exciting and colorful content of the year. Here are some of the best pieces of sponsored content this month from LGBTQIA+ creators.  Raffinee for Samuel Adams Samuel Adams Beer is not only celebrating Pride with their new rainbow cans,…

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Top Sponsored Content – May Edition

This May we have seen creativity skyrocket in terms of concepts, variety of influencers and platforms. Here is the monthly rundown of the best sponsored content for May: @newt for Chipotle @newt Gonna let you in on a secret recipe I use in the @chipotle App… this is THE DIY Nacho Hack ##chipotlehack ##chipotle ##sponsored…

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What’s Trending on TikTok – May Edition

Tiktok is the fast-paced app that has taken the world by storm. With constant new content, songs and viral challenges, the world of TikTok is always moving and changing. We’re here to help with this month’s recap of what is trending in 3 separate (but related) categories: songs, trends, and branded hashtag challenges.  Top Songs:…

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