Category: tiktok

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Chevy x Breland
Influencer Marketing News: Chevrolet Partners with Breland for the Launch of their TikTok Account

Chevrolet has been making noise in influencer marketing news with their latest campaign. In an attempt to reach younger audiences, Chevrolet partnered with Breland for the launch of their TikTok account. However, not even Chevrolet could have anticipated these results. Breland Overview Creator of the hit song, “My Truck”, Breland rose to popularity through social…

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Charli D'Amelio Super Bowl
What the 2020 Charli D’Amelio Super Bowl Ad Means for the Future of Influencer Marketing

After Sabra’s 2020 Charli D’Amelio Super Bowl ad, the future of Super Bowl advertising could look very different. Alongside D’Amelio, the commercial featured mainstream superstars, Megan Thee Stallion, Mel B, Miz Cracker, T-Pain, Ric Flair, and many more. D’Amelio and the other stars simultaneously helped Sabra run a campaign on TikTok called #HowIMuss. But Sabra…

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drivers license
How TikTok Helped Olivia Rodrigo’s “drivers license” Shatter Streaming Records

Thanks to the help of TikTok, Olivia Rodrigo shattered streaming records… twice. Rodrigo is well known for her lead role as Nini on High School Musical: The Musical: The Series. However, her hit song “drivers license” is quickly becoming a Gen Z anthem. Shattering Records Spotify confirmed that on Monday, January 11th, “drivers license” had…

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Top Fitness Influencers to Follow on TikTok
Top Fitness Influencers to Follow on TikTok

The new year is a time for resolutions. Following a year that left many people without access to gyms, one of the top resolutions will likely be to get in shape. In 2021, we also expect to continue seeing a heavy dose of TikTok. Last year, the app had over 800 million active users worldwide…

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Social Media, Short-Form Content, & Bella Poarch
Top Winners of 2020: Social Media, Short-Form Content, & Bella Poarch

With the year coming to an end, we here at Captiv8 will be sharing our list of the top winners from 2020. Despite the many obstacles thrown our way, there have undoubtedly been themes, brands, and industries that have walked away from 2020 as true winners. These winners will hope to continue their newfound momentum…

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Influencer Marketing Trends that will Dominate Fall 2020

As the Fall season emerges, we will begin to see influencer content display a shift to reflect the new season. Previously, the focus during this season has been pre-holiday, fall fashion, and winter-related sponsored content. In 2020, we have seen trends reflect virtual, unfiltered content that provides a holistic view of both current events and…

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Best TikTok Practices for Brands

TikTok for users is amazing. For creators and brands alike, it can take hours of brainstorming, strategizing and editing to make videos. In this blog, we take a deep dive into some unspoken and best practices for brands on TikTok. In the first section, we will define some common cultural terms prevalent in TikTok. In…

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TikTok Trending- June Edition

This month there was a lot to see on TikTok. Everything from a 2006 children’s show song, to impact Black Lives Matter content. Here is a recap of what was trending on TikTok in June: Top Songs: Hood Baby @noahbeck @madi @nessaabarrett ♬ Hood Baby – Kbfr This song by Kbfr already has an impressive…

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Top Sponsored Content – May Edition

This May we have seen creativity skyrocket in terms of concepts, variety of influencers and platforms. Here is the monthly rundown of the best sponsored content for May: @newt for Chipotle @newt Gonna let you in on a secret recipe I use in the @chipotle App… this is THE DIY Nacho Hack ##chipotlehack ##chipotle ##sponsored…

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What’s Trending on TikTok – May Edition

Tiktok is the fast-paced app that has taken the world by storm. With constant new content, songs and viral challenges, the world of TikTok is always moving and changing. We’re here to help with this month’s recap of what is trending in 3 separate (but related) categories: songs, trends, and branded hashtag challenges.  Top Songs:…

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