Category: tiktok

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Rihanna Leverages TikTok For Fenty Beauty Hype House

Rihanna, the super-star turned business-guru is seasoned when it comes to strategic partnerships. Fenty has partnered with LVMH (LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group) from the brand’s initial launch in 2017, and during its first year of launch has earned $480 million in sales. Now, she’s leveraging the power of TikTok…

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Top Sponsored Content- February Edition

Truth: February did not disappoint with sponsored content. Here are some campaigns we enjoyed: Will Smith for Moncler This is the exact type of sponsored content that does best on Instagram- short and sweet, yet thoroughly engaging and mesmerizing– so much so, that you might have to watch it more than a couple times to…

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Branded Challenges on TikTok & what it can tell us about TikTok’s rise to Virality

There are a plethora of articles on  the Gen Z favorite app written by millennials in an attempt to understand the TikTok phenomena, but let’s take a deeper dive into the qualities that makes TikTok truly one-of-its-kind. E.l.f- The importance of music/ sound What really made this challenge special and viral is the fact that…

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