Category: social media

As we previously mentioned in 2021 Influencer Marketing Trends, one of the key trends to watch this year would be the continued growth of short-form content. Snapchat’s Spotlight feature was created to compete with TikTok. In order to gain ground on their competitor, Snapchat came up with an interesting incentive. Snapchat is rewarding $1 million…

The CPG industry is one that requires quick adaptation due to ever-changing consumer needs and trends. Additionally, external factors such as lockdown can weigh heavily on buying habits. In fact, during the pandemic “online food and beverage sales have spiked to as high as 15% of total retail sales.” With the increased usage of social…

Thanks to the help of TikTok, Olivia Rodrigo shattered streaming records… twice. Rodrigo is well known for her lead role as Nini on High School Musical: The Musical: The Series. However, her hit song “drivers license” is quickly becoming a Gen Z anthem. Shattering Records Spotify confirmed that on Monday, January 11th, “drivers license” had…

The new year is a time for resolutions. Following a year that left many people without access to gyms, one of the top resolutions will likely be to get in shape. In 2021, we also expect to continue seeing a heavy dose of TikTok. Last year, the app had over 800 million active users worldwide…

Social media receives a lot of criticism for the toll it can take on an individual’s mental well-being. This past year showed a 12.7% increase in the number of posts mentioning “stress”. Additionally, the number of posts that mention “mental health” also grew by 80.53% from influencers across all social channels (Data Source: Captiv8). Lockdown…

With the year coming to an end, we here at Captiv8 wanted to share our list of the top winners from 2020. Despite the many obstacles thrown our way during this difficult year, there have undoubtedly been themes, brands, and industries that have walked away from 2020 as true winners. These winners will hope to continue their…

With the year coming to an end, we here at Captiv8 will be sharing our list of the top winners from 2020. Despite the many obstacles thrown our way, there have undoubtedly been themes, brands, and industries that have walked away from 2020 as true winners. These winners will hope to continue their newfound momentum…

With increasing emphasis on safety and contactless transactions, 2020 has witnessed a major shift in consumer behavior away from traditional in-person shopping experiences. As companies centered around e-commerce such as Amazon had the most to gain, with their stocks rising 95% from $1600 in March to $3500 as of now, the online shopping industry is…

With the explosive growth of the Black Lives Matter initiative this year, positive representation of all minorities has become a priority within both traditional and social media. With social awareness pushing all brands to up their efforts on representation, diversity & inclusion is a definite winner of 2020. Interested in learning about other winners from…

With the year coming to an end, we here at Captiv8 will be sharing our list of the top winners from 2020. Despite the many obstacles thrown our way, there have undoubtedly been themes, brands, and industries that have walked away from 2020 as true winners. These winners will hope to continue their newfound momentum…