Category: social media

Missed our webinar covering Everything You Want to Know About Clubhouse? No Problem, you can watch the recording on-demand here! Meet the Panel To discuss the hype surrounding Clubhouse, we invited Clubhouse experts to discuss how brands can effectively leverage the app. Our panel of experts included: Kiara Aguillon, Influencer Partnerships Manager at Digital Media…

In honor of National Poetry Month 2021, we believed it was only fitting to highlight Amanda Gorman. While still attending Harvard University in 2017, Gorman became the inaugural National Youth Poet Laureate of the United States of America. Following her reading at the inauguration of Joe Biden, Gorman became the youngest poet to read at…

Addison Rae is receiving backlash after recently appearing on The Tonight Show Starring Jimmy Fallon. Rae performed in a segment where she taught Fallon eight viral TikTok dances. However, the internet was unhappy to find that the creators of these dances were not credited for their contribution to the segment. We wanted to highlight each…

Social media receives a lot of criticism for the toll it can take on an individual’s mental well-being. Popular creators are no different. In 2020, the number of posts that mention “mental health” grew by 80.53% from influencers across all social channels (Data Source: Captiv8). Many of social media’s most popular influencers have temporarily taken a…

It is no longer uncommon for college basketball and even high school basketball players to receive near-celebrity status. This is largely thanks to the excellent coverage from basketball media outlets across all social channels. These athletes can now often be found with six-digit follower counts. However, what is uncommon is to see this social reach…

Barstool Sports founder, Dave Portnoy, announced the launch of a new exchange-traded fund (ETF) that he is backing. The ETF will go by the ticker symbol, BUZZ, and begin trading on the NYSE on Thursday, March 4th. Portnoy announced the launch via a video press conference on Twitter and claimed that BUZZ even outperformed the…

On March 1st, 2021, “Live Rooms” was launched as part of the new Instagram update. In the past, Instagram users were able to go live with up to one other user. However, with the addition of Live Rooms, there can now be a total of four hosts on a live stream. Instagram’s official blog stated…

Beginning his career as a creator on Vine in 2013, David Dobrik has grown into one of the most popular figures on the internet. Although he began by filming six-second comedy skits, Dobrik has aspirations to one day become a talk show host. We wouldn’t bet against him and his wild popularity, he does have…

Chevrolet has been making noise in influencer marketing news with their latest campaign. In an attempt to reach younger audiences, Chevrolet partnered with Breland for the launch of their TikTok account. However, not even Chevrolet could have anticipated these results. Breland Overview Creator of the hit song, “My Truck”, Breland rose to popularity through social…

On February 12th, 2021, Cristiano Ronaldo broke yet another record. However, this one was for an off-the-field accomplishment. Ronaldo became the first person to surpass 500M followers on social media through Instagram, Facebook, and Twitter. Follower Count Breakdown Instagram: 262MFacebook: 148MTwitter: 91MTotal Reach: 501M Sponsored Content As a result of the largest social media following…