Category: social media

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National Parent’s Day: Our 5 favorite parents on social

With National Parents’ Day (July 28th) this past weekend, we wanted to share 5 of our favorite parent-influencer accounts. From posting inspiration to make it through the day to funny kid moments and everything in between, here are some of our favorite parents on social: Illana Wiles @mommyshorts What we love: Her authenticity. Her feed…

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influencer metrics influencer social metrics
Influencer Marketing Checklist: 5 Items Not to Forget

When kicking off an Influencer campaign, there are a lot of moving checklist to-dos throughout all phases of the campaign. To create exceptional branded content, it takes more than just content and an influencer – it requires high attention to details. Influencer marketing campaigns require several stages of planning, including campaign setup and production. There…

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customer journey influencer metrics influencer social metrics
2019 Top Trends (and stats!) in Influencer Marketing

As new trends constantly emerge in the social media space, Captiv8 works to produce high-quality content that is both relevant and interesting to audiences. So with that, we decided to conduct a study to analyze new and emerging trends in Influencer Marketing. The results of this study were found by pulling a sample set of…

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Why You Shouldn’t Write Off Snapchat

Let’s be honest, the November Snapchat redesign did not go over very well. Even Spiegel admits it, and shared during their Q2 earnings call yesterday that they attributed their DAU drop to “the disruption caused by our redesign”. But after taking some heat, Snap rolled out a redesign of the original redesign in hopes to…

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New York Fashion Week Tips

New York Fashion Week is less than two months away and even though most of us aren’t lucky enough to get a coveted invite, it can still feel like we’re there by following our favorite fashion influencers; last year alone there were over 50k posts on Instagram tagged #FashionWeek2017! So, how can you get into…

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New Study: Why You Should Be Using Instagram Stories

Summer isn’t the only thing that’s hot right now. Instagram stories are too – and they could be the platform that you’re underutilizing. Facebook recently conducted a survey and discovered that people use and perceive content on the Instagram feed and Instagram stories differently. What did the study find? 47% of respondents say that Instagram…

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The Top #FathersDay Instagram Posts

Hopefully, your Father’s Day was filled with lots of so-bad-they’re-funny dad jokes, home cooked barbecue, and quality time with the big guy. And, hopefully, you were able to capture some of those priceless moments on camera. But, if you didn’t quite get those Instagrammable photos yesterday — we can show you who did. Using Captiv8…

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Catch Us at Cannes Lions

Next week, our co-founder, Krishna, will be speaking alongside hundreds of other world-class thinkers, innovators, and brand leaders from across the world at the Cannes Lions Festival. The Festival is from June 18 to June 22, and brings together the who’s who in advertising, with a focus on the top creative minds in the industry….

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Three Strategies to Understand the Impact of Influencers on Social Commerce

Today’s influencer campaigns are no longer just about building awareness. As we explained in a blog post earlier this fall, a growing number of marketers are using creators to help impact all stages of the marketing “purchase funnel,” including sales. But what are the best platforms for encouraging purchases? Are there specific product categories that…

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