Category: Snapchat

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Summer of Snapchat

Snapchat has had a wild ride since its IPO in 2017. In the last two years, it’s seen it’s highs and lows; with the latter being related to limited global user growth, copy cat of product features from other large social networks, and not engaging their influencer and creator community to its full potential.  However,…

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Snapchat: Slow & Steady Wins the Race

Last year, Snapchat was written off by many a trade publication. However with its Q4 2018 earnings recap, Snapchat surprised not only Wall Street (stock jumped a surprising 18% after the announcement), but also skeptical brand marketers. Here were some highlights from Snapchat’s last year: After two quarters of losing daily active users, Snap was…

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Voter Registration: How Snapchat, Instagram, and Taylor Swift Are Changing the Game

Stating the obvious here: The current political climate can best be described as “tense” (to say the least) and instead of complaining – many people are putting their efforts where they matter most: ensuring that voter registration reaches peak engagement. Constant ‘Breaking News’ alerts remind us of the political tension and on November 6, 2018…

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Why You Shouldn’t Write Off Snapchat

Let’s be honest, the November Snapchat redesign did not go over very well. Even Spiegel admits it, and shared during their Q2 earnings call yesterday that they attributed their DAU drop to “the disruption caused by our redesign”. But after taking some heat, Snap rolled out a redesign of the original redesign in hopes to…

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Why Snapchat Decided to Start “Paying” Attention to Creators

Snapchat CEO Evan Spiegel had the influencer world talking earlier this month when he announced the platform would start offering “monetization” opportunities to top creators in 2018. Creators will soon have the option to earn ad revenue using the same type of model used on other content platforms like YouTube. What’s the strategy behind Snapchat’s…

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Stories War Part Two: How Creators Are Using Instagram and Snapchat

Earlier this year, Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. Even though creators were evenly split in…

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VIDEO: Here is what Snap needs to do to survive

Watch our co-founder, Krishna, on CNBC Fast Money where he shares his thoughts on the future of SNAP and what they need to do to turn things around. Here is what Snap needs to do to survive: Tech investor from CNBC.

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HBO’s New “Game of Thrones” Snapchat Lenses Target Super-fans

This weekend marks the return of HBO’s eagerly-anticipated hit show, Game of Thrones. Not surprisingly, excitement for the seventh, and final, season of the show has been building on social media. The HBO marketing execs behind this blockbuster hit have faced a unique challenge in promoting this season. With so much media coverage and social…

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What Snap’s New Link-Sharing Feature Means for Marketers

A few days ago, Snap unveiled a new feature called Paperclip, which allows all Snapchat users to link to external websites and videos from within the app. While a new link-sharing feature may not seem all that innovative at first glance, it’s actually big news for any marketer or creator that splits their time between…

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Influencer Marketing 101: Making Great Content

Welcome back to Captiv8’s multi-part series on the basics of influencer marketing. Our team spends a lot of time thinking about the strategies and news stories impacting the discipline of influencer marketing. But for those who are new to the discipline there are likely some fundamental questions that often go unanswered. What is “influencer” marketing? How do…

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