Category: News

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Download: Captiv8’s Influence-preneur Report

You’ve seen them on Instagram, YouTube, and Twitter, influencers are this decades celebrities. Now, they’re branching out and leveraging their Digital persona to sell their own products. These influencers put on their entrepreneurial hats and have found shining success in doing so.In this report you will learn: Which ten influencers created popular products surrounding their…

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Recap Part II: 10 Quotes from Sylo’s Fraudnomics Summit

Media agencies, brands, influencers, talent agencies, publishers, investors, influencer marketing platforms and industry partners all gathered together last week for Sylo’s Fraudnomics Summit.  The conference covered the most compelling and all-consuming issue in influencer marketing: fraud. You see it in the news almost daily now: from influencers buying followers to imposters posing as prominent creators,…

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Facebook Dating: Breaching your life IRL

Facebook announced today its launch of Facebooking Dating. Equipped with the ability to share Instagram and Facebook stories and a “secret crush” feature, the app borrows many elements of the popular dating app Hinge like the ability to send a like rather than a swipe. Product manager, Nick Sharp said that “Facebook Dating is about…

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Influencer Culture On The Playa

Burning Man based on anti-capitalistic values of self-reliance, self-expression, inclusion, gifting, and decommodification has now found its way into influencer culture. It is only inevitable as festivals are becoming the place to be and occur throughout the year. From Sundance to South By South West to Coachella they have become the go-to spots for influencers…

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the imc influencer marketing captiv8 digiday
Industry’s First Guidelines for Fraudulent Activity

As part of the team behind The Influencer Marketing Council (IMC), we are very excited to announce the release of the group’s first set of industry best practices and guidelines. Today leaders from Clorox, Publicis Media, Initiative, Horizon Media, Saatchi & Saatchi Wellness, Haworth, Havas Media, Lippe Taylor, StubHub, Abrams Artists Agency and Captiv8 released…

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Horizon Media Partners with Captiv8 to Combat Influencer Fraud

First seen on MediaPost, Horizon Media and Captiv8 are taking a stance against fraud. Over the past year, Influencer Marketing fraud has come under much speculation and with much reason. Influencer Fraud leads to millions of wasted marketing dollars, decreasing overall campaign ROI and brand reputation. To solve this problem, Horizon Media and Captiv8 will…

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