Category: News

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Snapchat Launches New In-App Voter Registration Features Targeting Gen Z

2020 marks the year of a presidential election. With the attention to the government and presidency, this year all are encouraged to register. Keeping that in mind, Snapchat is set to launch a full range of election-oriented features focused on promoting and educating young voters to participate. With 69% of US teens saying that they…

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The Power of Social Good Amidst COVID-19: Creators Wanted!

Disclaimer: If you’re a creator who is looking for a way to promote social good, then this post is for you! Since COVID-19 has fostered lockdown and social distancing, one thing is for sure: Everyone is in this together and many people are impacted in a myriad of different ways. Creators are amongst the group…

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How Quibi Celebs Demonstrate the Value of Influencer Marketing

Quibi, the app offering quick bites (hence the name) of entertainment on mobile officially launched on Monday, April 6th and has already gained 300,000 downloads on its first day and 1.7 million in its first week. The app, with $1.75 billion in funding, offers nearly 50 shows (all 10 minutes or less) which can be…

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How Reddit Is Adapting for Influencer Marketing

Reddit, a platform used by 300 million people, has made news lately for their philanthropic efforts and new features. The platform has also made updates, aimed to become a more desirable option for advertisers. Let’s take a look: In an effort to adapt to influencer marketing, Reddit now allows brands to pay-to-trend on the apps…

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Social Good: How Brands Are Doing Their Part To Help Amongst COVID-19

As bans are being placed across the nation, we are seeing brands adopt procedures and put plans in place to ensure society does its part to flatten the curve. Here are some brands that are taking measures to help us all stay safe, but not feel alone.  Chipotle: Chipotle Mexican Grill this week is hosting…

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Rihanna Leverages TikTok For Fenty Beauty Hype House

Rihanna, the super-star turned business-guru is seasoned when it comes to strategic partnerships. Fenty has partnered with LVMH (LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group) from the brand’s initial launch in 2017, and during its first year of launch has earned $480 million in sales. Now, she’s leveraging the power of TikTok…

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The Best Way to Sell to Gen Z? Influencer Marketing

A new study from Kantar reiterates the strength of influencer marketing as a tool to reach Gen-Z consumers. The study states that 44% of Gen Z relies on influencers for purchase decisions, compared with 26% of the general population. The study also reported that 70% of Gen Zers follow at least one influencer on platforms…

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Is the Reverse-Chronological Feature Coming Back to Instagram?

True or False: Instagram is planning a feature to roll out reverse-chronological posts.  Answer: True-ish. We’ll explain.  Last week, Techcrunch shed some spotlight on the recent discovery made by Jane Manchun Wong, a software engineer and developer, who managed to find a new prototype in the Instagram code. This code was later explained by Alexandru…

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Youtube with new ‘Made For Kids’ Policy and the Latest in Industry News

Between Youtube, Snap, and Pinterest, here is the latest industry news this week to know for your next influencer marketing campaign: Youtube announced yesterday that they are introducing a ‘Made for Kids’ content policy.  The news comes from a long time complaint filed with the Federal Trade Commission (FTC) which argued that Youtube was violating…

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Download: Captiv8’s Influence-preneur Report

You’ve seen them on Instagram, YouTube, and Twitter, influencers are this decades celebrities. Now, they’re branching out and leveraging their Digital persona to sell their own products. These influencers put on their entrepreneurial hats and have found shining success in doing so.In this report you will learn: Which ten influencers created popular products surrounding their…

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