Category: News

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Recap Part II: 10 Quotes from Sylo’s Fraudnomics Summit

Media agencies, brands, influencers, talent agencies, publishers, investors, influencer marketing platforms and industry partners all gathered together last week for Sylo’s Fraudnomics Summit.  The conference covered the most compelling and all-consuming issue in influencer marketing: fraud. You see it in the news almost daily now: from influencers buying followers to imposters posing as prominent creators,…

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Facebook Dating: Breaching your life IRL

Facebook announced today its launch of Facebooking Dating. Equipped with the ability to share Instagram and Facebook stories and a “secret crush” feature, the app borrows many elements of the popular dating app Hinge like the ability to send a like rather than a swipe. Product manager, Nick Sharp said that “Facebook Dating is about…

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Influencer Culture On The Playa

Burning Man based on anti-capitalistic values of self-reliance, self-expression, inclusion, gifting, and decommodification has now found its way into influencer culture. It is only inevitable as festivals are becoming the place to be and occur throughout the year. From Sundance to South By South West to Coachella they have become the go-to spots for influencers…

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Industry’s First Guidelines for Fraudulent Activity

As part of the team behind The Influencer Marketing Council (IMC), we are very excited to announce the release of the group’s first set of industry best practices and guidelines. Today leaders from Clorox, Publicis Media, Initiative, Horizon Media, Saatchi & Saatchi Wellness, Haworth, Havas Media, Lippe Taylor, StubHub, Abrams Artists Agency and Captiv8 released…

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Horizon Media Partners with Captiv8 to Combat Influencer Fraud

First seen on MediaPost, Horizon Media and Captiv8 are taking a stance against fraud. Over the past year, Influencer Marketing fraud has come under much speculation and with much reason. Influencer Fraud leads to millions of wasted marketing dollars, decreasing overall campaign ROI and brand reputation. To solve this problem, Horizon Media and Captiv8 will…

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3 Ways Fyre Festival Proved Influencer Marketing Works

If you haven’t heard of the doomed Fyre Festival by now it’s safe to say you may likely be taking a hiatus from social media, Netflix, and Hulu all at once. Netflix and Hulu both released documentaries around the illusion that was Fyre Festival. In Hulu’s version, you get full access to hear Billy McFarland,…

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