Category: News

circles
ball
ball
ball
ball
ball
ball
ball
Horizon Media Partners with Captiv8 to Combat Influencer Fraud

First seen on MediaPost, Horizon Media and Captiv8 are taking a stance against fraud. Over the past year, Influencer Marketing fraud has come under much speculation and with much reason. Influencer Fraud leads to millions of wasted marketing dollars, decreasing overall campaign ROI and brand reputation. To solve this problem, Horizon Media and Captiv8 will…

Read more
fyre festival fyre fraud hulu netflix documentary fyre festival captiv8 influencer marketing billy macfarland fyre orange tile
3 Ways Fyre Festival Proved Influencer Marketing Works

If you haven’t heard of the doomed Fyre Festival by now it’s safe to say you may likely be taking a hiatus from social media, Netflix, and Hulu all at once. Netflix and Hulu both released documentaries around the illusion that was Fyre Festival. In Hulu’s version, you get full access to hear Billy McFarland,…

Read more
Wargaming Selects Captiv8 as their Branded Content Partner

Wargaming Selects Captiv8 as their Branded Content Partner International game developer leverages the Captiv8 platform to drive guaranteed results for campaigns Today, award-winning online game developer and publisher, Wargaming, announced it has selected Captiv8, the largest AI powered branded content platform, to run the strategy and execution of its branded content campaigns through their goal-based…

Read more
The Twitter Purge

Last week, our co-founder, Krishna, was a guest on Bloomberg Technology, providing insight on the twitter purge and what it means for the industry. In case you missed it, last week Twitter announced tens of millions of accounts previously locked because of “suspicious activity” will be purged from its follower counts. The purge comes as…

Read more
Free AI Powered Creator Discovery

We are excited to announce (first seen on TechCrunch) the launch of FREE creator discovery! Branded content is disrupting the $90B billion dollar television and video advertising market, yet identifying creators that will resonate the most for a brand is still a major pain point. Discovering creators that will drive the highest brand affinity for…

Read more
4 New Facebook Live Features

Today, one out of every five videos on Facebook is a livestream. This allows influencers to connect with their audience through relatable, authentic content. Facebook recently launched new updates to Live that enable brand marketers to promote their brand and connect with their target audiences quicker and easier than ever before. Check out our co-founder…

Read more
Catch Us at Cannes Lions

Next week, our co-founder, Krishna, will be speaking alongside hundreds of other world-class thinkers, innovators, and brand leaders from across the world at the Cannes Lions Festival. The Festival is from June 18 to June 22, and brings together the who’s who in advertising, with a focus on the top creative minds in the industry….

Read more
Influencer Disclosure Guidelines: What Marketers and Creators Need to Know

As the Federal Trade Commission aims to improve transparency in the digital world and social platforms begin to change their algorithms and content controls, marketers must ensure that their efforts comply accordingly with new rules and tools.   Check out our article in Social Media Examiner on how marketers can protect their brands and businesses…

Read more
Three Predictions for 2018

2017’s social media and influencer landscape has seen plenty of change. Between the ongoing battle for users and advertisers with Snapchat against Instagram, the controversy surrounding Pepsi’s Kendall Jenner ad or numerous new platform changes and feature rollouts, there’s been lots of news for marketers. But what will 2018 have in store for the world of social content,…

Read more
Understanding Instagram’s New Hashtag Follow Feature

Earlier this week, Instagram announced users would now be able to follow subject-specific hashtags. While the update is sure to make it easier for Instagram fans to find content, there’s a “bigger picture” at work here, one that may have bigger repercussions for brands. Here are thoughts on how this new feature may benefit marketers,…

Read more

like what you see?

Let’s Create Something Awesome

GET IN TOUCH

© Captiv8, 2019. Terms of Service and Privacy Policy