Category: Marketing

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L’Oreal’s YouTube Beauty Squad: Total Engagement & Social Reach

L’Oreal’s partnership with a group of five YouTube beauty “vloggers,” called the Beauty Squad, has earned the company plenty of social credibility with young consumers. But some of the vloggers in L’Oreal’s partnership, like Patricia Bright (pictured above) performed better than others. Beauty vlogging on YouTube is a big deal. Some sources suggest there are…

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Cost Effective Influencer Campaign
Cost Effective Methods To Test Your Influencer Driven Social Media Campaign

Diving into an influencer-driven social media campaign can be overwhelming. It can be overwhelming to identify the right influencer or strategy. Despite these challenges, testing your campaign remains to be the cornerstone of every successful marketing strategy.   Testing your influencer-driven campaign is important for a number of reasons. It allows you to evaluate whether…

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Revisiting the Celebrity- vs. Micro-Influencer Debate

How does the social media performance of celebrity influencers compare with “micro-influencers?” We examined some recent influencer efforts by Australia’s tourism board to understand the difference. Earlier this month, we took a closer look at the rise of so-called “micro-influencers.” Whereas a lot of the early focus of  influencer marketing campaigns was on big-name celebrities…

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Brands and Influencers Hit the Streets of Austin for SXSW

Earlier this week, we took a closer look at how brands were using their social accounts at the South by Southwest festival to build excitement for various marketing programs. But given the extent of marketing activity happening in Austin, a single post isn’t really enough. In this second installment on SXSW, we’re going to investigate…

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Music and Fashion Are the Perfect Match at SXSW

SXSW is one of the year’s biggest festivals, combining a smorgasbord of film, technology, music, and art into nine days of good times in Austin. But behind-the-scenes, SXSW is also one of the year’s biggest events for marketers, a time when brands experiment with a wide variety of events and sponsored content posted to social media….

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