Category: Marketing

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How to Use Live-Streaming for Influencer Campaigns

In the last year, live video has matured from a novelty into an increasingly important social feature. Nearly every social platform, including Facebook, Instagram, YouTube and Twitter offer some form of live video broadcasting, and as we have seen from past live video campaigns, this form of content can be highly compelling for audiences. Now…

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Five Reasons to Consider a Social Brand Takeover

Any brand marketer will tell you that building a popular, and highly-engaged, social media account takes a lot of work. There’s decisions to be made about how to create compelling content, how to best interact with fans and customers and how to ensure the brand’s messages are communicated in an engaging way. While there’s no…

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Three Influencer Approaches for Finance Brands

Influencer marketing is gaining popularity with all sorts of industries, from fashion to travel to CPG and beyond. But it’s not just lifestyle sectors that are using influencers: increasingly, even highly-regulated industries like financial services, that once shied away from social media, are catching on to the benefits of creator-driven campaigns. One reason for this…

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Report: A Marketers’ Guide to Location Data in Influencer Campaigns

The world has gone mobile crazy; we’re only starting to realize its full potential. This applies in particular when it comes to location data. Even though location is often considered a navigation tool associated with Google Maps, many of the world’s most popular social media platforms are incorporating location features as well. Download our latest…

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How to Leverage Instagram’s New Polls Feature

This week Instagram launched a new feature for its popular Stories product, a feature which allows users to easily poll their friends and followers. While the feature is designed with all Instagram users in mind, this new interactive feature has lots of potential for marketers. How might a marketer incorporate Instagram’s new Stories poll feature into a…

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Creators: the New Face of Online Comedy

Comedians and media have always been great companions, whether they’re appearing in movies, TV shows, or even in advertising. But thanks to the rapid rise of social media, a new class of digital-focused comedians is making a name for themselves, creating “bite-size” comedy content for platforms like YouTube, Snapchat, Instagram, Twitter and Facebook. It’s not just the…

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Tips for a Successful Holiday-Themed Influencer Campaign

Summer and Labor Day are behind us, which means the annual buying and marketing extravaganza of the holiday season is closer than you think. As many marketers already recognize, the season is a critical marketing period for many industries. Consumers increase their expenditures for holiday gifts and entertaining, and marketers ramp up their own messaging…

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How to Pull Off an Awesome On-Site Activation

Earlier this month we shared some of the benefits of partnering with influencers to increase the success of events. But now that we know influencers play a critical role in marketers’ event strategy, it’s worth thinking about how to make use of these individuals before, during and after your event. What are the best practices…

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How to Make Your Next Influencer Campaign Even More Effective

More brands are discovering that influencer-driven campaigns are one of their most effective marketing tools. A recent study cited by eMarketer found that consumer engagement with creator-generated marketing content was significantly higher than content created by brands in-house, sometimes by a factor of 100x or more. But as more brands and agencies deploy influencers to boost…

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How to Score Big This Football Season

It may still be August, but it’s almost the official start of football season, the time of year when professional, college and high school teams across the country begin their annual face-off on the gridiron. Not surprisingly, football is also a popular marketing opportunity for brands. But as many marketers will admit, sponsorship packages can be…

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