Category: Marketing

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Top Sponsored Content – May Edition

This May we have seen creativity skyrocket in terms of concepts, variety of influencers and platforms. Here is the monthly rundown of the best sponsored content for May: @newt for Chipotle @newt Gonna let you in on a secret recipe I use in the @chipotle App… this is THE DIY Nacho Hack ##chipotlehack ##chipotle ##sponsored…

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Best Influencer Back-to-School Campaigns

Back to School season is nearing, and as the second-highest sales-generating season behind the holidays, brand marketers should be gearing up! Here are some of our favorite Back to School campaigns + insights: Macy’s The giant retail chain leveraged influencers to promote their “Throw it Back to School” campaign, advertising style trends inspired by the…

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The Power of Social Good Amidst COVID-19: Creators Wanted!

Disclaimer: If you’re a creator who is looking for a way to promote social good, then this post is for you! Since COVID-19 has fostered lockdown and social distancing, one thing is for sure: Everyone is in this together and many people are impacted in a myriad of different ways. Creators are amongst the group…

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How-To: Sponsored Content on IGTV

IGTV’s newest update features popular creators in banner-like form at the top of the screen upon entering the app. The move comes after IGTV began testing monetization methods for creators who have historically shied away from IGTV in favor of a more-monetizable YouTube. Because of all the places IGTV content can surface within Instagram (in…

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How Reddit Is Adapting for Influencer Marketing

Reddit, a platform used by 300 million people, has made news lately for their philanthropic efforts and new features. The platform has also made updates, aimed to become a more desirable option for advertisers. Let’s take a look: In an effort to adapt to influencer marketing, Reddit now allows brands to pay-to-trend on the apps…

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Top 100 Fastest Growing: Creators and Brands

We’ve put together a list of the fastest growing brands and creators for the month of February. From Fortune 500 companies to growing DTCs– read on to find out which brands killed it with branded content for February.  Learn more about how brands are leveraging influencers to stay relevant. Reach out!

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The Best Way to Sell to Gen Z? Influencer Marketing

A new study from Kantar reiterates the strength of influencer marketing as a tool to reach Gen-Z consumers. The study states that 44% of Gen Z relies on influencers for purchase decisions, compared with 26% of the general population. The study also reported that 70% of Gen Zers follow at least one influencer on platforms…

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Download: Captiv8’s Influence-preneur Report

You’ve seen them on Instagram, YouTube, and Twitter, influencers are this decades celebrities. Now, they’re branching out and leveraging their Digital persona to sell their own products. These influencers put on their entrepreneurial hats and have found shining success in doing so.In this report you will learn: Which ten influencers created popular products surrounding their…

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Branded Challenges on TikTok & what it can tell us about TikTok’s rise to Virality

There are a plethora of articles on  the Gen Z favorite app written by millennials in an attempt to understand the TikTok phenomena, but let’s take a deeper dive into the qualities that makes TikTok truly one-of-its-kind. E.l.f- The importance of music/ sound What really made this challenge special and viral is the fact that…

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