Category: Marketing

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Recap Part II: 10 Quotes from Sylo’s Fraudnomics Summit

Media agencies, brands, influencers, talent agencies, publishers, investors, influencer marketing platforms and industry partners all gathered together last week for Sylo’s Fraudnomics Summit.  The conference covered the most compelling and all-consuming issue in influencer marketing: fraud. You see it in the news almost daily now: from influencers buying followers to imposters posing as prominent creators,…

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Ads That Work, Proven by Science: Part I of Fraudnomics Summit Recap

“Interact with people. Spend quality time with others. PEOPLE FIRST, and CONTENT SECOND”; was the social media advice Dr. Carmen Simon, founder of Memzy – a company that is dedicated to stimuli’s impact on the brain, shared Wednesday afternoon at the Fraudanomics conference. Cliché images cause people to actively try and forget the stimuli.  It’s…

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Summer of Snapchat

Snapchat has had a wild ride since its IPO in 2017. In the last two years, it’s seen it’s highs and lows; with the latter being related to limited global user growth, copy cat of product features from other large social networks, and not engaging their influencer and creator community to its full potential.  However,…

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Back to School: Influencer Marketing Tips

As Back to School season approaches, brand marketers will fight to earn their share of $85.6 billion dollars that will be spent through eCommerce during the season within the US. Back to School season can be competitive for brands who are looking to make a mark and cash in, however partnering with an influencer is…

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The Anatomy of Branded Content

The term ‘branded content’ has gained popularity over the last few years, but when asked many people cannot breakdown exactly what it means. By definition, it’s content that is produced for promotional intent, paid for by a brand or advertiser. Influencer Marketing is a formula that transforms constantly and is unique to the advertiser, consumer…

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