Category: Marketing

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Download: Captiv8’s Influence-preneur Report

You’ve seen them on Instagram, YouTube, and Twitter, influencers are this decades celebrities. Now, they’re branching out and leveraging their Digital persona to sell their own products. These influencers put on their entrepreneurial hats and have found shining success in doing so.In this report you will learn: Which ten influencers created popular products surrounding their…

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Branded Challenges on TikTok & what it can tell us about TikTok’s rise to Virality

There are a plethora of articles on  the Gen Z favorite app written by millennials in an attempt to understand the TikTok phenomena, but let’s take a deeper dive into the qualities that makes TikTok truly one-of-its-kind. E.l.f- The importance of music/ sound What really made this challenge special and viral is the fact that…

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Recap Part II: 10 Quotes from Sylo’s Fraudnomics Summit

Media agencies, brands, influencers, talent agencies, publishers, investors, influencer marketing platforms and industry partners all gathered together last week for Sylo’s Fraudnomics Summit.  The conference covered the most compelling and all-consuming issue in influencer marketing: fraud. You see it in the news almost daily now: from influencers buying followers to imposters posing as prominent creators,…

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Ads That Work, Proven by Science: Part I of Fraudnomics Summit Recap

“Interact with people. Spend quality time with others. PEOPLE FIRST, and CONTENT SECOND”; was the social media advice Dr. Carmen Simon, founder of Memzy – a company that is dedicated to stimuli’s impact on the brain, shared Wednesday afternoon at the Fraudanomics conference. Cliché images cause people to actively try and forget the stimuli.  It’s…

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Summer of Snapchat

Snapchat has had a wild ride since its IPO in 2017. In the last two years, it’s seen it’s highs and lows; with the latter being related to limited global user growth, copy cat of product features from other large social networks, and not engaging their influencer and creator community to its full potential.  However,…

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