Category: Marketing

Best Practices for Successful Video Interviews

Video is an attractive format for brand marketers. According to Nielsen, in Q2 2018, marketers were reporting video ad completion rates of 83%. One particular video format that brand marketers should leverage are Video Interviews.  Video interviews are an engaging, interactive, and easy way to convey long-form messages. Brands can also gain trust by leveraging…

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miley product placement
Brand Tips for Music Video Product Placement

Product placement is a popular marketing technique, frequently referred to as “integration” in the advertising world, which can lift brand recall, brand recognition, and brand choice leading to increased purchase intent and overall product consideration. The music industry has incorporated this element into their visuals for quite some time, constantly pushing the boundaries of how and where…

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New Study: Why You Should Be Using Instagram Stories

Summer isn’t the only thing that’s hot right now. Instagram stories are too – and they could be the platform that you’re underutilizing. Facebook recently conducted a survey and discovered that people use and perceive content on the Instagram feed and Instagram stories differently. What did the study find? 47% of respondents say that Instagram…

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The Digital Craft Cannes Lion Winners

The Cannes Lions are the holy grail in the advertising world. The seven day festival on the French Riviera is filled with talks, networking and awards, encompassing topics like Health, Entertainment, Craft, and Communication. Here’s a quick look at some of the winners of the prestigious Digital Craft Lions! Aeronaut VR – William Patrick Corgan | Isobar…

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4 New Facebook Live Features

Today, one out of every five videos on Facebook is a livestream. This allows influencers to connect with their audience through relatable, authentic content. Facebook recently launched new updates to Live that enable brand marketers to promote their brand and connect with their target audiences quicker and easier than ever before. Check out our co-founder…

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Catch Us at Cannes Lions

Next week, our co-founder, Krishna, will be speaking alongside hundreds of other world-class thinkers, innovators, and brand leaders from across the world at the Cannes Lions Festival. The Festival is from June 18 to June 22, and brings together the who’s who in advertising, with a focus on the top creative minds in the industry….

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Tips for a High-Performing Instagram Campaign

Instagram consistently ranks among the world’s most popular social media platforms, making it a critical area of interest for consumers, influencers and marketers alike. But the platform’s huge audience (now more than 800 million strong), unique image- and video-focused interface, and special content constraints (like limitations on link-sharing) also add some additional complications. Here a…

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Three Strategies to Understand the Impact of Influencers on Social Commerce

Today’s influencer campaigns are no longer just about building awareness. As we explained in a blog post earlier this fall, a growing number of marketers are using creators to help impact all stages of the marketing “purchase funnel,” including sales. But what are the best platforms for encouraging purchases? Are there specific product categories that…

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Three Predictions for 2018

2017’s social media and influencer landscape has seen plenty of change. Between the ongoing battle for users and advertisers with Snapchat against Instagram, the controversy surrounding Pepsi’s Kendall Jenner ad or numerous new platform changes and feature rollouts, there’s been lots of news for marketers. But what will 2018 have in store for the world of social content,…

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Four Influencer Marketing Tips to Start 2018

2018 is nearly upon us. Not only is the new year the perfect time for marketers and brands to get a fresh start, it’s also a great time to lay out a vision for a comprehensive influencer marketing strategy. Here a few tips to help make sure your 2018 influencer marketing efforts get off on the right…

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