Category: Marketing

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Everything You Want to Know About Clubhouse [On-Demand Webinar Recording]

Missed our webinar covering Everything You Want to Know About Clubhouse? No Problem, you can watch the recording on-demand here! Meet the Panel To discuss the hype surrounding Clubhouse, we invited Clubhouse experts to discuss how brands can effectively leverage the app. Our panel of experts included: Kiara Aguillon, Influencer Partnerships Manager at Digital Media…

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How to Align Teams and Strategy for Influencer Marketing Campaigns

As your business grows with new product lines, marketers, contractors, and teams, it requires additional time and resources to plan out campaigns and get everyone on the same page. Growing your business in an agile way without friction and delays is important to the operational success of your team. When strategizing on influencer marketing initiatives,…

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Dave Portnoy BUZZ ETF
Social Media Continues to Move the Stock Market with Dave Portnoy’s BUZZ ETF

Barstool Sports founder, Dave Portnoy, announced the launch of a new exchange-traded fund (ETF) that he is backing. The ETF will go by the ticker symbol, BUZZ, and begin trading on the NYSE on Thursday, March 4th. Portnoy announced the launch via a video press conference on Twitter and claimed that BUZZ even outperformed the…

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Clubhouse Influencer Marketing
Clubhouse: Weekly Influencer Marketing Discussion

Captiv8 is hosting a weekly influencer marketing chatroom on Clubhouse every Wednesday at 12:30 PM PST. Our discussions will offer insights and direct networking opportunities for brand marketers, talent agencies, creators, and anyone interested in the influencer marketing space! Need an invite to sign up for the app? Reach out to us and we’ll get…

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Chevy x Breland
Influencer Marketing News: Chevrolet Partners with Breland for the Launch of their TikTok Account

Chevrolet has been making noise in influencer marketing news with their latest campaign. In an attempt to reach younger audiences, Chevrolet partnered with Breland for the launch of their TikTok account. However, not even Chevrolet could have anticipated these results. Breland Overview Creator of the hit song, “My Truck”, Breland rose to popularity through social…

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Influencer Power Couples
Valentine’s Day: Influencer Power Couples Report [Download]

Roses are red, violets are blue, my social media reach is great but it’s better with you! As Valentine’s Day fast approaches, we turned to social media and ranked top influencer couples to see what their combined social media star power looked like. One thing is for sure – when it comes to all-encompassing social…

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Social Media Reach Super Bowl
Who Wins the Social Media Reach Super Bowl?

While Super Bowl LV takes place on February 7th, it isn’t the only competition. As previously mentioned in What the 2020 Charli D’Amelio Super Bowl Ad Means for the Future of Influencer Marketing, we discussed the shift from traditional Super Bowl advertising to a focus on social media reach and growth. As a result of…

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Charli D'Amelio Super Bowl
What the 2020 Charli D’Amelio Super Bowl Ad Means for the Future of Influencer Marketing

After Sabra’s 2020 Charli D’Amelio Super Bowl ad, the future of Super Bowl advertising could look very different. Alongside D’Amelio, the commercial featured mainstream superstars, Megan Thee Stallion, Mel B, Miz Cracker, T-Pain, Ric Flair, and many more. D’Amelio and the other stars simultaneously helped Sabra run a campaign on TikTok called #HowIMuss. But Sabra…

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Gamestonk to the moon
How Social Media Drove “Gamestonk” to the Moon

The dominating headline of January 2021 is a David and Goliath battle between a subreddit and Wall Street, with GameStop caught in the middle. This is potentially the strongest showing that we have ever seen regarding the power and influence that social media carries. During a global pandemic, an online community of retail traders is…

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