Category: Marketing

Three Predictions for 2018

2017’s social media and influencer landscape has seen plenty of change. Between the ongoing battle for users and advertisers with Snapchat against Instagram, the controversy surrounding Pepsi’s Kendall Jenner ad or numerous new platform changes and feature rollouts, there’s been lots of news for marketers. But what will 2018 have in store for the world of social content,…

Four Influencer Marketing Tips to Start 2018

2018 is nearly upon us. Not only is the new year the perfect time for marketers and brands to get a fresh start, it’s also a great time to lay out a vision for a comprehensive influencer marketing strategy. Here a few tips to help make sure your 2018 influencer marketing efforts get off on the right…

Highlighting 2017’s Top Sponsored Instagram Posts

Influencer marketing was bigger than ever in 2017. But while it’s easy to talk about the growth of creator-driven sponsored content at an abstract level, many marketers may wonder what kinds of posts and personalities were responsible for 2017’s most popular content. Using the Captiv8 insights tool, we decided to examine some of the top-performing Instagram…

Instagram Influence Report – Fast Food

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top fast food brands on Instagram. Some key findings: McDonald’s succeeds with scale – McDonald’s sits at the front of the pack among fast food brands…

Five Great Holiday-Themed Hashtags

The holiday season is here again. What kinds of content are being shared during this period of family, celebration and fun? And how can you ensure you’re part of the conversation? We did some research into some of the season’s top holiday-themed hashtags and ran them through our Captiv8 insights tool. Based on this, here’s five holiday hashtags…

Understanding Instagram’s New Hashtag Follow Feature

Earlier this week, Instagram announced users would now be able to follow subject-specific hashtags. While the update is sure to make it easier for Instagram fans to find content, there’s a “bigger picture” at work here, one that may have bigger repercussions for brands. Here are thoughts on how this new feature may benefit marketers,…

Instagram Influence Report – Airlines

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining some of social media’s top airline brands. Some key findings: Qatar Airways soars above the competition – Gulf carrier Qatar Airways has bested every airline competitor around the…

Thoughts on YouTube’s New Community Update

YouTube at its heart is a video-sharing platform. After all, video is the reason this wildly-popular video-sharing tool now claims more than one billion users. But despite its incredible popularity, YouTube’s creators and marketers face stiff competition. Whether we’re talking about Facebook, Snapchat, Twitter, or Instagram, all of today’s top social media platforms inevitably are…

Three Influencer-Driven Content Ideas for Black Friday

Thanksgiving is just around the corner. If you’re a retailer, that means one thing: Black Friday. This annual buying extravaganza, along with its newer e-commerce sibling Cyber Monday, are becoming two of the retail world’s most important annual events. According to the National Retail Federation, this annual shopping and sales day in 2016 was worth an…

Why Snapchat Decided to Start “Paying” Attention to Creators

Snapchat CEO Evan Spiegel had the influencer world talking earlier this month when he announced the platform would start offering “monetization” opportunities to top creators in 2018. Creators will soon have the option to earn ad revenue using the same type of model used on other content platforms like YouTube. What’s the strategy behind Snapchat’s…

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