Category: Instagram

3 Ways to Increase Engagement with Instagram Stories

Whether it’s the perfect flat-lay photo of seasonal red cranberries against a powdery winter backdrop, or an epic photo of a wispy model taking in some sunshine against the colorful backdrop of Positano, Instagram is known for beautiful FOMO-inducing content. While your Instagram feed is chalk full of visual delight, Instagram Stories are where your…

Tips for a High-Performing Instagram Campaign

Instagram consistently ranks among the world’s most popular social media platforms, making it a critical area of interest for consumers, influencers and marketers alike. But the platform’s huge audience (now more than 800 million strong), unique image- and video-focused interface, and special content constraints (like limitations on link-sharing) also add some additional complications. Here a…

Instagram Influence Report: Jewelers

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top Jewelers on Instagram. Some key findings: Crystal Reigns: One of the largest purveyors of crystal, Swarovski, has the attention of Millennials. Their recent partnerships…

Instagram Influence Report – Candy Bars

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top candy bar brands on Instagram. Some key findings: Kit Kat Goes Viral: The “Gimme a Break” classic took a new approach last year by bringing…

Instagram Influence Report – Athletic Apparel

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top athletic apparel brands on Instagram. Some key findings: Nike is first place in posts and engagement – it’s probably no surprise to find that athletic brand Nike…

Highlighting 2017’s Top Sponsored Instagram Posts

Influencer marketing was bigger than ever in 2017. But while it’s easy to talk about the growth of creator-driven sponsored content at an abstract level, many marketers may wonder what kinds of posts and personalities were responsible for 2017’s most popular content. Using the Captiv8 insights tool, we decided to examine some of the top-performing Instagram…

Instagram Influence Report – Fast Food

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top fast food brands on Instagram. Some key findings: McDonald’s succeeds with scale – McDonald’s sits at the front of the pack among fast food brands…

Five Great Holiday-Themed Hashtags

The holiday season is here again. What kinds of content are being shared during this period of family, celebration and fun? And how can you ensure you’re part of the conversation? We did some research into some of the season’s top holiday-themed hashtags and ran them through our Captiv8 insights tool. Based on this, here’s five holiday hashtags…

Instagram Influence Report – Domestic Beer

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining some the Instagram performance of Domestic beer brands. Some key findings: Bud is the “King of Beers” and king of social – it’s probably no surprise to…

Understanding Instagram’s New Hashtag Follow Feature

Earlier this week, Instagram announced users would now be able to follow subject-specific hashtags. While the update is sure to make it easier for Instagram fans to find content, there’s a “bigger picture” at work here, one that may have bigger repercussions for brands. Here are thoughts on how this new feature may benefit marketers,…

Never miss a post!

Sign up to get Captiv8 insights and the latest industry news straight to your inbox.

Thank you for subscribing.

Something went wrong.