Category: Instagram

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3 Reasons Why Influencer Marketing is Valuable In a “Like-less” World

Instagram made waves when the company announced they would be testing the removal of “likes” on content beginning with a rollout amongst users in Canada. The goal behind the move would be for IG users to ditch the likes-mentality and re-engage with the app and its users in different ways. Much discussion has been had…

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3 Things To Know: Instagram Creator Profiles

Its official: As we shared in January, beta access to Creator Profiles will be given to Influencers with substantial social followings in order to better understand their presence on the platform. Creator Profiles will provide Influencers with access to their Instagram social metrics. Here are 3 things you should know about Creator Profiles and Instagram…

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3 Reasons Why Instagram Checkout Will Switch Up Influencer Marketing

Instagram announced a major update this week: Instagram Checkout will be rolling out to social feeds near you. Checkout will allow users to directly make in-app purchases without being redirected to any 3rd party sites. The new feature is the latest Instagram update that will create a seamless shopping process for users. Checkout will provide…

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Shopability on Instagram & Pinterest

We live in a “must-have now” world, where instant gratification is top of mind. Instant gratification even when it comes to a task like shopping. When your favorite social media Influencer is wearing faux camo Spanx leather leggings, available at a discounted price – you need to have them now. Two platforms that are focusing…

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3 New Instagram Features Coming Your Way

Pssst.. did you hear about the 3 new Instagram features mentioned during the 2018 holidays? If not, here is a quick overview of each feature: 1)    Countdown in Stories: This new Instagram feature is rather self-explanatory. Instagram Stories has added a countdown feature to its array of Instagram Story stickers/widgets. Within the menu of stickers,…

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5 Practices to Avoid on Instagram Stories

In June of 2018, Instagram Stories had earned an estimated 400 million DAUs (daily active users), solidifying it as a top social marketing channel. Brands have taken notice of this, and often incorporate Instagram Stories as part of their Influencer Marketing strategies. And although many brands leverage Stories to create some awesome content, we’re not…

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Voter Registration: How Snapchat, Instagram, and Taylor Swift Are Changing the Game

Stating the obvious here: The current political climate can best be described as “tense” (to say the least) and instead of complaining – many people are putting their efforts where they matter most: ensuring that voter registration reaches peak engagement. Constant ‘Breaking News’ alerts remind us of the political tension and on November 6, 2018…

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New York Fashion Week Tips

New York Fashion Week is less than two months away and even though most of us aren’t lucky enough to get a coveted invite, it can still feel like we’re there by following our favorite fashion influencers; last year alone there were over 50k posts on Instagram tagged #FashionWeek2017! So, how can you get into…

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New Study: Why You Should Be Using Instagram Stories

Summer isn’t the only thing that’s hot right now. Instagram stories are too – and they could be the platform that you’re underutilizing. Facebook recently conducted a survey and discovered that people use and perceive content on the Instagram feed and Instagram stories differently. What did the study find? 47% of respondents say that Instagram…

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IGTV: What Marketers & Influencers Need To Know

Announcing IGTV:  Yesterday, Instagram CEO Kevin Systrom announced a true game-changer: IGTV. IGTV is an extension of Instagram, where creators (and us marketers) can now upload long(er) form content, up to 60 minutes in length. In Kevin’s Instagram Business blog post that followed the live-announcement, Instagram asserted that viewers now prefer digital video to traditional…

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