Category: Instagram

New Study: Why You Should Be Using Instagram Stories

Summer isn’t the only thing that’s hot right now. Instagram stories are too – and they could be the platform that you’re underutilizing. Facebook recently conducted a survey and discovered that people use and perceive content on the Instagram feed and Instagram stories differently. What did the study find? 47% of respondents say that Instagram…

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IGTV: What Marketers & Influencers Need To Know

Announcing IGTV:  Yesterday, Instagram CEO Kevin Systrom announced a true game-changer: IGTV. IGTV is an extension of Instagram, where creators (and us marketers) can now upload long(er) form content, up to 60 minutes in length. In Kevin’s Instagram Business blog post that followed the live-announcement, Instagram asserted that viewers now prefer digital video to traditional…

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The Top #FathersDay Instagram Posts

Hopefully, your Father’s Day was filled with lots of so-bad-they’re-funny dad jokes, home cooked barbecue, and quality time with the big guy. And, hopefully, you were able to capture some of those priceless moments on camera. But, if you didn’t quite get those Instagrammable photos yesterday — we can show you who did. Using Captiv8…

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3 Ways to Increase Engagement with Instagram Stories

Whether it’s the perfect flat-lay photo of seasonal red cranberries against a powdery winter backdrop, or an epic photo of a wispy model taking in some sunshine against the colorful backdrop of Positano, Instagram is known for beautiful FOMO-inducing content. While your Instagram feed is chalk full of visual delight, Instagram Stories are where your…

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Tips for a High-Performing Instagram Campaign

Instagram consistently ranks among the world’s most popular social media platforms, making it a critical area of interest for consumers, influencers and marketers alike. But the platform’s huge audience (now more than 800 million strong), unique image- and video-focused interface, and special content constraints (like limitations on link-sharing) also add some additional complications. Here a…

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Instagram Influence Report: Jewelers

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top Jewelers on Instagram. Some key findings: Crystal Reigns: One of the largest purveyors of crystal, Swarovski, has the attention of Millennials. Their recent partnerships…

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Instagram Influence Report – Candy Bars

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top candy bar brands on Instagram. Some key findings: Kit Kat Goes Viral: The “Gimme a Break” classic took a new approach last year by bringing…

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Instagram Influence Report – Athletic Apparel

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top athletic apparel brands on Instagram. Some key findings: Nike is first place in posts and engagement – it’s probably no surprise to find that athletic brand Nike…

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Highlighting 2017’s Top Sponsored Instagram Posts

Influencer marketing was bigger than ever in 2017. But while it’s easy to talk about the growth of creator-driven sponsored content at an abstract level, many marketers may wonder what kinds of posts and personalities were responsible for 2017’s most popular content. Using the Captiv8 insights tool, we decided to examine some of the top-performing Instagram…

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Instagram Influence Report – Fast Food

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top fast food brands on Instagram. Some key findings: McDonald’s succeeds with scale – McDonald’s sits at the front of the pack among fast food brands…

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