Category: Influencers/Creators

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How To Be An Influencer In College
College Students: How To Be An Influencer While You’re Still In College

Get Discovered By Brands Celebrities are not the only ones who can score lucrative sponsorship deals. Companies such as Sperry and Adidas are partnering up with college students to understand the inner workings of their peers. In return, students have received free swag.  While others have been flown around the world or given backstage VIP…

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4 Tips To Create Successful Product Reviews on Youtube

Product reviews are big business on YouTube. Not only are more brands partnering with YouTube creators to show off their latest wares, they can also be highly effective. One recent study found that more than 90% of millennials between the ages of 14-18 watch product reviews on YouTube. And product reviews aren’t just for cosmetics and…

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Influencer Spotlight: St. Patricks’s Day

It’s that time of year again to channel their inner Irish. Saint Patrick’s day is officially here, so get ready to see green, like the Chicago river this past weekend, and alcohol such as lots and lots of green beer! This week we will be highlighting 4 digital influencers who are creating DIY projects for…

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Micro-Influencers vs Social Influencers: Who Is Better For Your Brand?

People are tired of ads. Many have turned to online streaming to escape commercials, and the use of browser extensions like AdBlock to keep ads from appearing on web pages. But social media influencers are the new publishers. They can help you spread the message of your brand – without it feeling like an ad…

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Brands and Influencers Hit the Streets of Austin for SXSW

Earlier this week, we took a closer look at how brands were using their social accounts at the South by Southwest festival to build excitement for various marketing programs. But given the extent of marketing activity happening in Austin, a single post isn’t really enough. In this second installment on SXSW, we’re going to investigate…

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How Much Should You Spend On Influencer Marketing

The market is changing. Traditional strategies are failing. 74% of consumers are using social media to make purchasing decisions. Consumers no longer trust ads – they trust people. According to Nelson’s Global Trust, 92% of consumers trust recommendations from individuals over brands.  Companies are changing their marketing approach and turning to influencer marketing. The numbers…

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Influencer Spotlight: Spring Training

Pitcher, hitters, and catchers are in full swing at Spring Training in sunny Scottsdale, Arizona. Whether you’re a Cubs fan ready to defend your World Series title or a fan of the other 31 MLB teams, we here at Captiv8 dedicate this blog post to feed your baseball needs. In this, post we highlight 4 influencers who…

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Influencer Spotlight: Last Minute Valentine’s Day Ideas

Valentine’s day is here! We here at Captiv8 want to help out any last minute gift seeker! In this week’s blog post we are going to highlight 3 DIY / Planners who are here to suggest neat ideas for presents that will not cost you an arm and a leg. Not everybody wants to spend…

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lifestyle influencers brand marketing influencer marketing branding influencer marketing social media marketing
Why Lifestyle Creators Are Killing It

Lifestyle Creator (n.): 1. Influencers who curate content that best represents their everyday lifestyle, hobbies, and interests. 2. Individuals who are really, really killing it on social platforms. Lifestyle creators are best known for opening up their worlds and letting fans in by sharing content that is unique to their everyday lives. These types of…

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Influencer Spotlight: Superbowl

As everybody in the United States (and around the world!) gears up for one of the most highly anticipated sports events of the year, we here at Captiv8 are going to help you prep for the best possible Super Bowl viewing experience. In this week’s Influencer spotlight, we are going to display 4 culinary influencers…

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