Category: Influencers/Creators

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Recap Part II: 10 Quotes from Sylo’s Fraudnomics Summit

Media agencies, brands, influencers, talent agencies, publishers, investors, influencer marketing platforms and industry partners all gathered together last week for Sylo’s Fraudnomics Summit.  The conference covered the most compelling and all-consuming issue in influencer marketing: fraud. You see it in the news almost daily now: from influencers buying followers to imposters posing as prominent creators,…

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Ads That Work, Proven by Science: Part I of Fraudnomics Summit Recap

“Interact with people. Spend quality time with others. PEOPLE FIRST, and CONTENT SECOND”; was the social media advice Dr. Carmen Simon, founder of Memzy – a company that is dedicated to stimuli’s impact on the brain, shared Wednesday afternoon at the Fraudanomics conference. Cliché images cause people to actively try and forget the stimuli.  It’s…

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3 Reasons D2C Brands Love Working With Influencers

Direct to consumer brands are changing the way we’re living our lives. From packing travel necessities in Away suitcases to sporting Warby Parker sunglasses to laying down each night on Casper mattresses, D2C brands have turned the retail world on its head.  To compete on a global scale with large retail giants like Victoria’s Secret…

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4 CGI Influencers You Should Know

Every now and then, you’ll run across an influencer who requires a double take. Perhaps it’s the mysterious cleft in his chin or the particularly dewy appearance of her insanely high cheek bones. CGI influencers sometimes blend into the crowd, and sometimes don’t – but will always require a double take. And why you may…

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Influencer Culture On The Playa

Burning Man based on anti-capitalistic values of self-reliance, self-expression, inclusion, gifting, and decommodification has now found its way into influencer culture. It is only inevitable as festivals are becoming the place to be and occur throughout the year. From Sundance to South By South West to Coachella they have become the go-to spots for influencers…

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