Category: Influencers/Creators

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7 Key Strategies for Influencer Marketing During the Holiday Season

With the holiday season coming up, brands are all looking to boost their sales and visibility through influencer marketing campaigns. While collaborating with an influencer has always been a great way to introduce your brand to new audiences, the current state of our society calls for new and improved strategies to match the unique situation…

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Influencer Marketing Trends that will Dominate Fall 2020

As the Fall season emerges, we will begin to see influencer content display a shift to reflect the new season. Previously, the focus during this season has been pre-holiday, fall fashion, and winter-related sponsored content. In 2020, we have seen trends reflect virtual, unfiltered content which provides a holistic view of both current events and…

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Everything You Need to Know About Instagram Reels

With the U.S. government’s plans on potentially banning TikTok, everyone has been anxious to learn more about the new TikTok replica that Instagram has been testing. As Instagram Reels began testing in Brazil since November, the new feature is now rumored to launch in the U.S. very soon!  Given the case of Snapchat vs. Instagram…

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The Proof is in The Pudding: How these Peloton Instructors are leading the way for fitness-centered influencer marketing

Since quarantine, Peloton has seen a 66% increase in sales in the last quarter, a testament to not only the at-home quality of workouts but also their instructors who have developed large followings and fanbases. Here are the instructors who have seen major growth on social. Aditi Shah Total reach= 50.3K Follower rate of growth:…

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TikTok Trending- June Edition

This month there was a lot to see on TikTok. Everything from a 2006 children’s show song, to impact Black Lives Matter content. Here is a recap of what was trending on TikTok in June: Top Songs: Hood Baby @noahbeck @madi @nessaabarrett ♬ Hood Baby – Kbfr This song by Kbfr already has an impressive…

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Top Sponsored Content- Pride Edition

It’s Pride Month and with no shortage of LGBTQIA+ creators, we’re seeing some of the most exciting and colorful content of the year. Here are some of the best pieces of sponsored content this month from LGBTQIA+ creators.  Raffinee for Samuel Adams Samuel Adams Beer is not only celebrating Pride with their new rainbow cans,…

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How Brands and Creators are Showing Up for Pride 2020

Pride Month has arrived. This month will historically be remembered not only for Pride, but the month that racial inequality protests have come to the forefront. And though this year’s celebration might look a little different than years before, creators and brands alike are showing their support and pride of the LGBTQIA+ community. We wanted…

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100 Black Creators To Follow Right Now

In honor of Juneteenth, we’ve put together a showcase of 100 Black creators across all interest categories. The list took less than 20 minutes to put together as Black talent is abundant across the Influencer space. Beauty: Jackie Aina– 1.6 million followers Nyma Tang– 485,000 followers Ohemaa Bonsu– 113,000 followers Myla– 49,600 followers Anthony Walker–…

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21 Black Creators to Follow Right Now

Note: This is by no means a complete list. There are many voices to be highlighted and heard, however we are committed to putting the spotlight on these creators and their perspectives. Please feel free to reach out with any other suggestions of creators to be highlighted! Rachel Cargle– 1.2 M followers Rachel Cargle is…

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Top Sponsored Content – May Edition

This May we have seen creativity skyrocket in terms of concepts, variety of influencers and platforms. Here is the monthly rundown of the best sponsored content for May: @newt for Chipotle @newt Gonna let you in on a secret recipe I use in the @chipotle App… this is THE DIY Nacho Hack ##chipotlehack ##chipotle ##sponsored…

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