Category: Influencers/Creators

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Download: Captiv8’s Influence-preneur Report

You’ve seen them on Instagram, YouTube, and Twitter, influencers are this decades celebrities. Now, they’re branching out and leveraging their Digital persona to sell their own products. These influencers put on their entrepreneurial hats and have found shining success in doing so.In this report you will learn: Which ten influencers created popular products surrounding their…

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Influencer Spotlight: Special Effects Makeup Artists

Halloween is just around the corner! If you need to take your costume to the next level, here are a few special effects makeup artists that are absolutely killing the game right now. Their looks will shock you – you’ll hardly believe it’s just makeup. Gabrielle Alexis Name: Gabrielle Alexis Reach: 603k+ Location: Los Angeles,…

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Download: Captiv8’s 2019 Kid Creator Report

The highest-paid YouTuber earned 22 million dollars in 2018. That YouTuber was 7-year-old kid creator, Ryan Kaji.   Kid Creators are becoming more and more prevalent within influencer marketing for a variety of reasons: They authentically love playing with toys and products, they’re not salespeople! They have the unique ability to affect purchasing decisions of Gen…

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Recap Part II: 10 Quotes from Sylo’s Fraudnomics Summit

Media agencies, brands, influencers, talent agencies, publishers, investors, influencer marketing platforms and industry partners all gathered together last week for Sylo’s Fraudnomics Summit.  The conference covered the most compelling and all-consuming issue in influencer marketing: fraud. You see it in the news almost daily now: from influencers buying followers to imposters posing as prominent creators,…

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Ads That Work, Proven by Science: Part I of Fraudnomics Summit Recap

“Interact with people. Spend quality time with others. PEOPLE FIRST, and CONTENT SECOND”; was the social media advice Dr. Carmen Simon, founder of Memzy – a company that is dedicated to stimuli’s impact on the brain, shared Wednesday afternoon at the Fraudanomics conference. Cliché images cause people to actively try and forget the stimuli.  It’s…

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3 Reasons D2C Brands Love Working With Influencers

Direct to consumer brands are changing the way we’re living our lives. From packing travel necessities in Away suitcases to sporting Warby Parker sunglasses to laying down each night on Casper mattresses, D2C brands have turned the retail world on its head.  To compete on a global scale with large retail giants like Victoria’s Secret…

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