Category: Influencers/Creators

circles
ball
ball
ball
ball
ball
ball
ball
Spotlight Banner Image
Influencer Marketing News: Snapchat is Paying Spotlight Users $1 Million Per Day

As we previously mentioned in 2021 Influencer Marketing Trends, one of the key trends to watch this year would be the continued growth of short-form content. Snapchat’s Spotlight feature was created to compete with TikTok. In order to gain ground on their competitor, Snapchat came up with an interesting incentive. Snapchat is rewarding $1 million…

Read more
How CPG Brands Can Utilize Influencer Marketing to Continue Growth in 2021
How CPG Brands Can Utilize Influencer Marketing to Continue Growth in 2021

The CPG industry is one that requires quick adaptation due to ever-changing consumer needs and trends. Additionally, external factors such as lockdown can weigh heavily on buying habits. In fact, during the pandemic “online food and beverage sales have spiked to as high as 15% of total retail sales.” With the increased usage of social…

Read more
Black Activist Leaders to Follow
Black Activist Leaders to Follow on Social Media

In honor and remembrance of Dr. Martin Luther King Jr., we wanted to place the spotlight on some of the top Black activist leaders to follow on social media. Among this list, which in no way encompasses all leaders deserving to be mentioned, are those who have built their platform through activism as well as those…

Read more
Influencer Marketing Trends
Influencer Marketing Trends: What to Expect in 2021

Globally, brands are quickly integrating influencer marketing into their strategy, and here’s why. 44% of Gen Z has made a purchasing decision based on recommendations from a social influencer, compared to 26% of the general population. This highlights the effectiveness of influencer marketing among the generation. It’s anticipated that brands will spend up to $15…

Read more
Top Fitness Influencers to Follow on TikTok
Top Fitness Influencers to Follow on TikTok

The new year is a time for resolutions. Following a year that left many people without access to gyms, one of the top resolutions will likely be to get in shape. In 2021, we also expect to continue seeing a heavy dose of TikTok. Last year, the app had over 800 million active users worldwide…

Read more
Top Winners of 2020
Top Winners of 2020

With the year coming to an end, we here at Captiv8 wanted to share our list of the top winners from 2020. Despite the many obstacles thrown our way during this difficult year, there have undoubtedly been themes, brands, and industries that have walked away from 2020 as true winners. These winners will hope to continue their…

Read more
Social Media, Short-Form Content, & Bella Poarch
Top Winners of 2020: Social Media, Short-Form Content, & Bella Poarch

With the year coming to an end, we here at Captiv8 will be sharing our list of the top winners from 2020. Despite the many obstacles thrown our way, there have undoubtedly been themes, brands, and industries that have walked away from 2020 as true winners. These winners will hope to continue their newfound momentum…

Read more
E-Commerce
Top Winners of 2020: E-Commerce

With increasing emphasis on safety and contactless transactions, 2020 has witnessed a major shift in consumer behavior away from traditional in-person shopping experiences. As companies centered around e-commerce such as Amazon had the most to gain, with their stocks rising 95% from $1600 in March to $3500 as of now, the online shopping industry is…

Read more
Top Winners of 2020 Peloton
Top Winners of 2020: Peloton

With the year coming to an end, we here at Captiv8 will be sharing our list of the top winners from 2020. Despite the many obstacles thrown our way, there have undoubtedly been themes, brands, and industries that have walked away from 2020 as true winners. These winners will hope to continue their newfound momentum…

Read more

like what you see?

Let’s Create Something Awesome

GET IN TOUCH

© Captiv8, 2021. Terms of Service and Privacy Policy