Category: Events

The Digital Craft Cannes Lion Winners

The Cannes Lions are the holy grail in the advertising world. The seven day festival on the French Riviera is filled with talks, networking and awards, encompassing topics like Health, Entertainment, Craft, and Communication. Here’s a quick look at some of the winners of the prestigious Digital Craft Lions! Aeronaut VR – William Patrick Corgan | Isobar…

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Catch Us at Cannes Lions

Next week, our co-founder, Krishna, will be speaking alongside hundreds of other world-class thinkers, innovators, and brand leaders from across the world at the Cannes Lions Festival. The Festival is from June 18 to June 22, and brings together the who’s who in advertising, with a focus on the top creative minds in the industry….

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ShopTalk 2018. Retail Renaissance. Adaptive Conversational Commerce. Oh My!

By Vishal Gurbuxani, Co-Founder Captiv8 & Brianna Persall, Founder of Wellspace Co. It’s March of 2018 and ShopTalk kicked off their 3rd annual brand, retail, commerce, and technology trade show. The ShopTalk organization continues to multiply the value and size of their conference. This year the show scaled to over 8000+ sponsors, attendees, brands, investors,…

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#Oscar Social Highlights

Last night the world tuned in to watch Hollywood’s most prestigious award ceremony: The Academy Awards, more commonly known as the Oscars. While Jimmy Kimmel led the laughs and “The Shape of Water” gathered numerous awards, Instagram had its own set of winners for the night. Using Captiv8 to analyze the #oscars hashtag, we gathered…

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The Top #Grammys Instagram Posts

This years Grammy Awards were held in New York City for the first time in 15 years – and the Big Apple did not disappoint! Along with moving performances and widespread support of the Time’s Up movement, the night featured many collaborations between brands, social influencers, and mainstream celebrities. Using Captiv8 to analyze the #grammys…

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How to Pull Off an Awesome On-Site Activation

Earlier this month we shared some of the benefits of partnering with influencers to increase the success of events. But now that we know influencers play a critical role in marketers’ event strategy, it’s worth thinking about how to make use of these individuals before, during and after your event. What are the best practices…

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Three Reasons to Leverage Events for Your Next Influencer Campaign

Influencer marketing is becoming a critical component of branded events for a range of industries. Whether it’s the glitzy runways of New York’s annual Fashion Week, an excuse to hold the world’s biggest “Instameet” at a luxury Dubai hotel, or an opportunity to tap into the excitement of a marquee event like SXSW, more marketers are…

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Brands and Influencers Hit the Streets of Austin for SXSW

Earlier this week, we took a closer look at how brands were using their social accounts at the South by Southwest festival to build excitement for various marketing programs. But given the extent of marketing activity happening in Austin, a single post isn’t really enough. In this second installment on SXSW, we’re going to investigate…

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Music and Fashion Are the Perfect Match at SXSW

SXSW is one of the year’s biggest festivals, combining a smorgasbord of film, technology, music, and art into nine days of good times in Austin. But behind-the-scenes, SXSW is also one of the year’s biggest events for marketers, a time when brands experiment with a wide variety of events and sponsored content posted to social media….

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How To Sell Tickets For Your Event Using Instagram and Twitter

Learning how to sell tickets via Instagram and Twitter could be the game changer that pushes your event from good to buzz-worthy and amazing. From conferences to galas and fundraisers, companies are hosting events and connecting with their audiences at a more personal level. Even if your event offline, that doesn’t mean that you can’t…

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