Category: Events

How to Pull Off an Awesome On-Site Activation

Earlier this month we shared some of the benefits of partnering with influencers to increase the success of events. But now that we know influencers play a critical role in marketers’ event strategy, it’s worth thinking about how to make use of these individuals before, during and after your event. What are the best practices…

Three Reasons to Leverage Events for Your Next Influencer Campaign

Influencer marketing is becoming a critical component of branded events for a range of industries. Whether it’s the glitzy runways of New York’s annual Fashion Week, an excuse to hold the world’s biggest “Instameet” at a luxury Dubai hotel, or an opportunity to tap into the excitement of a marquee event like SXSW, more marketers are…

Brands and Influencers Hit the Streets of Austin for SXSW

Earlier this week, we took a closer look at how brands were using their social accounts at the South by Southwest festival to build excitement for various marketing programs. But given the extent of marketing activity happening in Austin, a single post isn’t really enough. In this second installment on SXSW, we’re going to investigate…

Music and Fashion Are the Perfect Match at SXSW

SXSW is one of the year’s biggest festivals, combining a smorgasbord of film, technology, music, and art into nine days of good times in Austin. But behind-the-scenes, SXSW is also one of the year’s biggest events for marketers, a time when brands experiment with a wide variety of events and sponsored content posted to social media….

How To Sell Tickets For Your Event Using Instagram and Twitter

Learning how to sell tickets via Instagram and Twitter could be the game changer that pushes your event from good to buzz-worthy and amazing. From conferences to galas and fundraisers, companies are hosting events and connecting with their audiences at a more personal level. Even if your event offline, that doesn’t mean that you can’t…

Instagram Analytics Golden Globes Top 10

The Top 10 #GoldenGlobes Instagram Posts

And the winner is.. While the 2017 Golden Globes were underway at the Beverly Hills Hotel in Los Angeles, CA Instagram had its own set of winners for the night. Here are the top 10 most-liked Instagram posts from the Golden Globes: Each Instagram Post was tagged with the official #GoldenGlobes event hashtag – we…

World of Tanks Campaign

Wargaming partnered with Captiv8 to send two Influencers (SeaNanners and Rooster Teeth) to the PAX gaming conference to drive a real tank and integrate the footage with gameplay to drive users to the game. Check it out!

VidCon 2016

Check out what we were up to during the biggest event of the year for YouTube creators and fans.

Creator Dinner in LA

Last month, we were joined by some of the top creators in LA for a night full of good company and even better conversation. We brought a camera crew along for the ride, check it out…

Top10 List from F8

Here are the 10 things I am most excited about from Facebook’s annual developer conference… 1. Messenger Platform API The next gold rush is happening, instead of apps, it’s Facebook bots. With Messenger being the 2nd most popular app on iOS and having over 900 million people using the app every month, it’s a massive…

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