Category: Brand Tips

Influencer campaigns are more than your favorite fashion Influencer donning a designer label jacket, accompanied with the hashtag #ad. Influencer marketing campaigns are crafted with a single goal: to achieve brand objectives or KPIs. Brand KPIs are distinct to each campaign and brand. They can differ based on anything from the target audience, to the…

Happy 2019! This year we’ve compiled 3 overarching ways or tips to help you stay organized with your Influencer Campaign. Though there are many strategic steps to create an effective Influencer Marketing campaign, the tips we recommend are designed to help you have an organized experience while working through an Influencer campaign. Be Transparent About…

2018 Fraud Influencer Marketing Benchmark Report For influencer marketing to truly deliver on its transformative potential, marketers need a more concrete and reliable way to identify fake followers and engagement, compare their performance to industry benchmarks, and determine the real reach and impact of social media spend. Download our latest report (first seen on TechCrunch!)…

It’s nearly the end of 2018 and it’s time to think about your 2019 content strategy. Branded content campaigns are wonderfully holiday-ish, and many are getting ready to activate their holiday OOO email responders. For those who want to cultivate a busy and prosperous 2019, here are 3 2019 content strategies to help set you…

The holidays may be just days away, but it’s never too late to shop for gifts! If you waited until the last minute this year, don’t you worry because Captiv8 has you covered. These Influencers have some great gift guides for any and all. Whether you’re looking for something more luxurious or something fun for…

In need of some holiday inspiration? Pinterest has you covered. With no shortage of inspirational content, Pinterest houses 175+ billion pins and counting. If there is a category for which you’re seeking inspo this Holiday season, fret not – Pinterest has a board for that. Here are a few industries that are seeing a whole…

Holiday crafts are a great way to spread holiday cheer, make gifts and have fun with family and friends! The creators and craft channels in this spotlight have all created videos to share some of their favorite holiday crafts to make this year – so grab your craft box and get to creating!  5 Minute…

Creative content forms the foundation of any successful marketing campaign. Whether it’s to answer a question, solving a problem, or purely just to entertain, creative content should serve a purpose. Especially with social audiences consuming content faster than the speed of light. When outlining an Influencer Marketing campaign, it’s important to determine exactly what goal…

In this Influencer Spotlight we’re highlighting some tech focused Content Creators who share unboxing videos, advice and all of their favorite tech items. These videos will help you get your wish list prepared, just in time!  Lewis Hilsenteger (Unbox Therapy) Name: Lewis Hilsenteger Reach: 17.85M+ Location: Los Angeles, CA Best Known For: His unboxing of a variety…

With Halloween over and Starbucks releasing its limited edition Holiday Red Cup (yes, you can still enjoy a PSL while supplies still last), one thing is for sure – the Holidays are fast approaching. And you know what that means, cue the retail madness. In 2017, Black Friday eCommerce spend increased 16.9% over the previous…