Category: Brand Tips

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Snapchat: Slow & Steady Wins the Race

Last year, Snapchat was written off by many a trade publication. However with its Q4 2018 earnings recap, Snapchat surprised not only Wall Street (stock jumped a surprising 18% after the announcement), but also skeptical brand marketers. Here were some highlights from Snapchat’s last year: After two quarters of losing daily active users, Snap was…

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How to Achieve Instant Gratification with Influencer Marketing

We live in a “must have it now” world, where instant gratification reigns supreme. We have access to information, products, and services faster than ever before due to the advancements in internet and technology. To take it one step further, social media brings us even closer to the latest and greatest. This landscape provides ample…

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5 Tips To Create Engaging Live Content

Filming and streaming Live content, means Influencers capturing moments in real time, as they unfold. Platforms like Twitch are seeing immense success with 56,200 live concurrent channels. Live content allows viewers to feel included as if they are a part of the event, alongside their favorite Influencer, creating an immersive experience for all. Along with…

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3 Best Practices for Creative Branded Content

Creative branded content is the heartbeat of a successful Influencer Marketing campaign. And due to the success and ROI of Influencer marketing, brands are increasing Influencer Marketing spend resulting in an influx of creative branded content appearing within our social feeds. So how do brands stand out from the noise of branded content? How do…

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Why Influencer Marketing Works

Influencer Marketing is a hot topic of conversation amongst marketers – old school, and new. Does it work? Why does it matter? Isn’t there an influx of sponsored content on the internet? Those who have seen the ROI and results of successful Influencer Marketing campaigns are firm believers, whereas others believe Influencer Marketing is simply…

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Influencer Spotlight: Food Artists

Do you ever find yourself getting bored while making a meal? Well next time you need some inspiration or an idea for a new fun take on meal time – check out these incredibly talented food artists! Naturally Jo Name: Naturally Jo Reach: 1.45M+ Location: Lima, Peru Best Known For: Her adorable Instagram feed featuring an…

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4 Common Brand KPIs in Influencer Marketing

Influencer campaigns are more than your favorite fashion Influencer donning a designer label jacket, accompanied with the hashtag #ad. Influencer marketing campaigns are crafted with a single goal: to achieve brand objectives or KPIs. Brand KPIs are distinct to each campaign and brand. They can differ based on anything from the target audience, to the…

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3 Easy Ways to Organize Your 2019 Influencer Campaign

Happy 2019! This year we’ve compiled 3 overarching ways or tips to help you stay organized with your Influencer Campaign. Though there are many strategic steps to create an effective Influencer Marketing campaign, the tips we recommend are designed to help you have an organized experience while working through an Influencer campaign. Be Transparent About…

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#Nofilter: How To Uncover The Fakes

2018 Fraud Influencer Marketing Benchmark Report For influencer marketing to truly deliver on its transformative potential, marketers need a more concrete and reliable way to identify fake followers and engagement, compare their performance to industry benchmarks, and determine the real reach and impact of social media spend. Download our latest report (first seen on TechCrunch!)…

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4 Tips To Set Up Your 2019 Content Strategy

It’s nearly the end of 2018 and it’s time to think about your 2019 content strategy. Branded content campaigns are wonderfully holiday-ish, and many are getting ready to activate their holiday OOO email responders. For those who want to cultivate a busy and prosperous 2019, here are 3 2019 content strategies to help set you…

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