Category: Brand Tips

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5 Tips for IGTV

Gain more views with these 5 tips for optimizing your IGTV channel.

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Gen Z Apps You Need To Know

Just when you thought you’d understood everything about the social media landscape, comes a new generation that switches it all up. Enter Gen Z. Born between 1995 and 2010, this digitally native generation has never known life without a smartphone. Their creativity and curiosity around the digital world have led to a bevy of new…

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Influencer Marketing & The Gaming Industry:

Influencer marketing sees success across many industries (food, auto, travel to name a few), and one industry in particular is a natural fit: gaming. This is a lucrative match considering the gaming industry is poised to grow to $180.1 billion dollars by 2021. One look at digital personalities such as VanossGaming or DanTDM will show…

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How to Create Shoppable Instagram Content

If your digital brand strategy doesn’t include Instagram, you could be missing out on 500 million (and growing) daily active users. Of those daily Instagram users, at least 80% are following a business they like on Instagram. With users viewing products on Instagram, it creates a great landscape for converting them in to customers. For…

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Back to School: Influencer Marketing Tips

As Back to School season approaches, brand marketers will fight to earn their share of $85.6 billion dollars that will be spent through eCommerce during the season within the US. Back to School season can be competitive for brands who are looking to make a mark and cash in, however partnering with an influencer is…

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Influencer Marketing Checklist: 5 Items Not to Forget

When kicking off an Influencer campaign, there are a lot of moving checklist to-dos throughout all phases of the campaign. To create exceptional branded content, it takes more than just content and an influencer – it requires high attention to details. Influencer marketing campaigns require several stages of planning, including campaign setup and production. There…

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4 Ways To Make the Most Out of An Onsite Activation

With Summer in full force, it brings about the opportunity to create experiential onsite influencer content. Onsite activations are one way to create an immersive experience for audiences, using social to make them feel as though they are a part of the fun. For brands who are looking to run an onsite activation, here are…

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influencer metrics influencer social metrics
3 Content Strategies To Combat Against a Creative Block

Let’s be real: Content is not easy to churn out on the regular. The first few pieces of content to create are exciting, however to maintain a consistent and regular editorial schedule it takes a hefty amount of creativity, planning, and organization. This is why being an Influencer is simply not as easy as it…

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3 Reasons Why Influencer Marketing is Valuable In a “Like-less” World

Instagram made waves when the company announced they would be testing the removal of “likes” on content beginning with a rollout amongst users in Canada. The goal behind the move would be for IG users to ditch the likes-mentality and re-engage with the app and its users in different ways. Much discussion has been had…

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Industry’s First Guidelines for Fraudulent Activity

As part of the team behind The Influencer Marketing Council (IMC), we are very excited to announce the release of the group’s first set of industry best practices and guidelines. Today leaders from Clorox, Publicis Media, Initiative, Horizon Media, Saatchi & Saatchi Wellness, Haworth, Havas Media, Lippe Taylor, StubHub, Abrams Artists Agency and Captiv8 released…

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