Category: Brand Tips

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How to Conduct Instantaneous Research for Cross-Channel Social Media Posts

Searching for posts on social platforms has historically been limited to a single social platform for each search. You are further restricted to the platform’s proprietary search engines that have little to no filters for narrowing down the results. With Captiv8, this is no longer an issue. For brands and agencies looking for creative inspiration…

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7 Key Strategies for Influencer Marketing During the Holiday Season

With the holiday season coming up, brands are all looking to boost their sales and visibility through influencer marketing campaigns. While collaborating with an influencer has always been a great way to introduce your brand to new audiences, the current state of our society calls for new and improved strategies to match the unique situation…

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Everything You Need to Know About Instagram Reels

With the U.S. government’s plans on potentially banning TikTok, everyone has been anxious to learn more about the new TikTok replica that Instagram has been testing. As Instagram Reels began testing in Brazil since November, the new feature is now rumored to launch in the U.S. very soon!  Given the case of Snapchat vs. Instagram…

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Best TikTok Practices for Brands

TikTok for users is amazing. For creators and brands alike, it can take hours of brainstorming, strategizing and editing to make videos. In this blog, we take a deep dive into some unspoken and best practices for brands on TikTok. In the first section, we will define some common cultural terms prevalent in TikTok. In…

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10 Brands Speaking Up Against Racism

Brands as of this week have shifted their focus and messaging to be socially-active and vocally against racism, following protests against the cruel death of George Floyd. Amidst nationwide protests, riots, and calls for actions, brands ride a fine line between coming off as tone-deaf and risking not saying anything at all. Because seventy percent…

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The Power of Social Good Amidst COVID-19: Creators Wanted!

Disclaimer: If you’re a creator who is looking for a way to promote social good, then this post is for you! Since COVID-19 has fostered lockdown and social distancing, one thing is for sure: Everyone is in this together and many people are impacted in a myriad of different ways. Creators are amongst the group…

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How Reddit Is Adapting for Influencer Marketing

Reddit, a platform used by 300 million people, has made news lately for their philanthropic efforts and new features. The platform has also made updates, aimed to become a more desirable option for advertisers. Let’s take a look: In an effort to adapt to influencer marketing, Reddit now allows brands to pay-to-trend on the apps…

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Top 100 Fastest Growing: Creators and Brands

We’ve put together a list of the fastest growing brands and creators for the month of February. From Fortune 500 companies to growing DTCs– read on to find out which brands killed it with branded content for February.  Learn more about how brands are leveraging influencers to stay relevant. Reach out!

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Top Sponsored Content- February Edition

Truth: February did not disappoint with sponsored content. Here are some campaigns we enjoyed: Will Smith for Moncler This is the exact type of sponsored content that does best on Instagram- short and sweet, yet thoroughly engaging and mesmerizing– so much so, that you might have to watch it more than a couple times to…

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Top Sponsored Content- January Edition

It’s officially 2020, which means a new year and decade of awesome branded content. Here are some of our favorite sponsored pieces of content that helped to kick off the year: The Bucket List Family for U.S. Virgin Islands Kicking it right off, we have this post from the Bucket List Family. It’s not just…

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