Category: Brand Tips

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Top Sponsored Content- January Edition

It’s officially 2020, which means a new year and decade of awesome branded content. Here are some of our favorite sponsored pieces of content that helped to kick off the year: The Bucket List Family for U.S. Virgin Islands Kicking it right off, we have this post from the Bucket List Family. It’s not just…

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4 Ways to Utilize Polls On Instagram Stories

Instagram stories are an authentic way to showcase your brand in a personable manner in front audiences. The many different tools available through Instagram Stories  provide fun ways to interact and engage with audiences. Instagram Story “Polls” have become a very popular way for brands to not only get to know their audience but also…

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3 Ways to Promote Social Good With Your Next Influencer Campaign

Attaching branded content to social good can be a great thing, if handled correctly. In a no-filter online era, where lack of authenticity quickly get called out – social good must be handled with tact. Influencers who are promoting social good also run the risk of losing credibility if the cause doesn’t seem or feel…

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E.l.f. Cosmetics: The First Branded Hashtag Challenge On Tik Tok

TikTok has officially taken over. From TikTok clubs in high schools to celebrities embracing the platform, the hottest social media platform for Gen Z is now being used by the masses.  As brands are always looking to see how they can be part of social media platforms where their consumers spend their time, it is…

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Ads That Work, Proven by Science: Part I of Fraudnomics Summit Recap

“Interact with people. Spend quality time with others. PEOPLE FIRST, and CONTENT SECOND”; was the social media advice Dr. Carmen Simon, founder of Memzy – a company that is dedicated to stimuli’s impact on the brain, shared Wednesday afternoon at the Fraudanomics conference. Cliché images cause people to actively try and forget the stimuli.  It’s…

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5 Tips for IGTV

Gain more views with these 5 tips for optimizing your IGTV channel.

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Gen Z Apps You Need To Know

Just when you thought you’d understood everything about the social media landscape, comes a new generation that switches it all up. Enter Gen Z. Born between 1995 and 2010, this digitally native generation has never known life without a smartphone. Their creativity and curiosity around the digital world have led to a bevy of new…

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Influencer Marketing & The Gaming Industry:

Influencer marketing sees success across many industries (food, auto, travel to name a few), and one industry in particular is a natural fit: gaming. This is a lucrative match considering the gaming industry is poised to grow to $180.1 billion dollars by 2021. One look at digital personalities such as VanossGaming or DanTDM will show…

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