Category: Brand Tips

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3 Reasons Why Influencer Marketing is Valuable In a “Like-less” World

Instagram made waves when the company announced they would be testing the removal of “likes” on content beginning with a rollout amongst users in Canada. The goal behind the move would be for IG users to ditch the likes-mentality and re-engage with the app and its users in different ways. Much discussion has been had…

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Industry’s First Guidelines for Fraudulent Activity

As part of the team behind The Influencer Marketing Council (IMC), we are very excited to announce the release of the group’s first set of industry best practices and guidelines. Today leaders from Clorox, Publicis Media, Initiative, Horizon Media, Saatchi & Saatchi Wellness, Haworth, Havas Media, Lippe Taylor, StubHub, Abrams Artists Agency and Captiv8 released…

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3 Unique Content Formats to Leverage For Your Next Campaign

Branded content comes in many different formats. Whether it’s a fun carousel feature, showing 4 different outfits and looks that a fashion Influencer styles for different body types or a compelling video with an empowering message – brands and Influencers make great traditional branded content. But as the market grows and evolves, brands compete for…

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How to: Include Influencer Marketing in the Customer Journey

By now, marketers are aware of the impact of Influencer Marketing within the customer journey. 79% of people in the United States have social profiles, and an estimated 2.34 billion (and growing daily) people are global social media users. Since the population spends a healthy amount of time on social media, it’s safe to assume…

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Branded Content Tips for Pinterest

Pinterest is where users can find a dinner recipe,  the perfect brown suede jacket, and a quote to print and hang on their walls. Pinterest has something for everyone – literally. With thousands of categories and micro-categories, there is enough content on the platform to keep users busy for hours. With the recent launch of…

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3 Underrated Influencer Metrics

If you have ran an Influencer Marketing campaign, chances are you are familiar with Influencer Metrics. Traditional Influencer Metrics when deciding which creator to partner with include vanity measures such as standard audience insights (what the gender of an Influencers audiences is or where followers are located, etc.) or follower counts which are all taken…

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The Anatomy of Branded Content

The term ‘branded content’ has gained popularity over the last few years, but when asked many people cannot breakdown exactly what it means. By definition, it’s content that is produced for promotional intent, paid for by a brand or advertiser. Influencer Marketing is a formula that transforms constantly and is unique to the advertiser, consumer…

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Snapchat: Slow & Steady Wins the Race

Last year, Snapchat was written off by many a trade publication. However with its Q4 2018 earnings recap, Snapchat surprised not only Wall Street (stock jumped a surprising 18% after the announcement), but also skeptical brand marketers. Here were some highlights from Snapchat’s last year: After two quarters of losing daily active users, Snap was…

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How to Achieve Instant Gratification with Influencer Marketing

We live in a “must have it now” world, where instant gratification reigns supreme. We have access to information, products, and services faster than ever before due to the advancements in internet and technology. To take it one step further, social media brings us even closer to the latest and greatest. This landscape provides ample…

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5 Tips To Create Engaging Live Content

Filming and streaming Live content, means Influencers capturing moments in real time, as they unfold. Platforms like Twitch are seeing immense success with 56,200 live concurrent channels. Live content allows viewers to feel included as if they are a part of the event, alongside their favorite Influencer, creating an immersive experience for all. Along with…

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