Category: Brand Tips

Attaching branded content to social good can be a great thing, if handled correctly. In a no-filter online era, where lack of authenticity quickly get called out – social good must be handled with tact. Influencers who are promoting social good also run the risk of losing credibility if the cause doesn’t seem or feel…

TikTok has officially taken over. From TikTok clubs in high schools to celebrities embracing the platform, the hottest social media platform for Gen Z is now being used by the masses.  As brands are always looking to see how they can be part of social media platforms where their consumers spend their time, it is…

The best Halloween Influencer Marketing Campaigns and Trends.

“Interact with people. Spend quality time with others. PEOPLE FIRST, and CONTENT SECOND”; was the social media advice Dr. Carmen Simon, founder of Memzy – a company that is dedicated to stimuli’s impact on the brain, shared Wednesday afternoon at the Fraudanomics conference. Cliché images cause people to actively try and forget the stimuli.  It’s…

Instagram hacks for brands to avoid. These three ways to grow ultimately hurt your trust and accountability.

Gain more views with these 5 tips for optimizing your IGTV channel.

Just when you thought you’d understood everything about the social media landscape, comes a new generation that switches it all up. Enter Gen Z. Born between 1995 and 2010, this digitally native generation has never known life without a smartphone. Their creativity and curiosity around the digital world have led to a bevy of new…

Influencer marketing sees success across many industries (food, auto, travel to name a few), and one industry in particular is a natural fit: gaming. This is a lucrative match considering the gaming industry is poised to grow to $180.1 billion dollars by 2021. One look at digital personalities such as VanossGaming or DanTDM will show…

If your digital brand strategy doesn’t include Instagram, you could be missing out on 500 million (and growing) daily active users. Of those daily Instagram users, at least 80% are following a business they like on Instagram. With users viewing products on Instagram, it creates a great landscape for converting them in to customers. For…

As Back to School season approaches, brand marketers will fight to earn their share of $85.6 billion dollars that will be spent through eCommerce during the season within the US. Back to School season can be competitive for brands who are looking to make a mark and cash in, however partnering with an influencer is…