Category: Analytics

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L’Oreal’s YouTube Beauty Squad: Total Engagement & Social Reach

L’Oreal’s partnership with a group of five YouTube beauty “vloggers,” called the Beauty Squad, has earned the company plenty of social credibility with young consumers. But some of the vloggers in L’Oreal’s partnership, like Patricia Bright (pictured above) performed better than others. Beauty vlogging on YouTube is a big deal. Some sources suggest there are…

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The Burning Man Conversation

It’s been a little over a week since ‘The Burn’ and while most have recovered, the majority of people are still reminiscing about the glorious dessert adventure.

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Most Viral Photos for Rio2016

Were you glued to your TV set every night, on the edge of your seat to see who of the over 11k athletes participating would take the gold across the 306 events? Now that the games are over, we wanted to take a moment to look back and reflect on the glorious two weeks of intense athleticism,…

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Ingredients for Instagram Success

One of the questions we’re constantly asked is, “what should we be posting to Instagram?” Just like any other creator, brands want to know what kind of content gets the best response from their audience. Perhaps the most pertinant question of all is the balance between inspiring posts and product promotion. So today, using Captiv8…

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Brand Spotlight: American Eagle

American Eagle is bringing Instagram to life, fully integrating the channel into its wider branding and marketing efforts. With a healthy mix of diverse content, American Eagle is a great brand for inspiration on how to get the most from Instagram. We looked at @americaneagle’s most engaging posts to drill down into what works for them, and…

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[REPORT] 2015 State of Influencer Marketing

The world of social marketing is changing. Emerging platforms, like Instagram and Vine, are redefining how audiences view and interact with content, and the brands that change their approach to social will reap the rewards. This year, we have seen an explosion in the growth of influencer marketing on emerging social platforms, as these influencers…

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[INFOGRAPHIC] #theforceawakens

Star Wars dominated the box office this weekend, raking in over $238M in ticket sales and displacing Jurassic World as the record holder for Biggest Opening Weekend in North America. Not only did the movie make waves on the big screen but also across social. Now more than ever, fans are taking to social platforms…

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