Category: Analytics

Free AI Powered Creator Discovery

We are excited to announce (first seen on TechCrunch) the launch of FREE creator discovery! Branded content is disrupting the $90B billion dollar television and video advertising market, yet identifying creators that will resonate the most for a brand is still a major pain point. Discovering creators that will drive the highest brand affinity for…

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Highlighting 2017’s Top Sponsored Instagram Posts

Influencer marketing was bigger than ever in 2017. But while it’s easy to talk about the growth of creator-driven sponsored content at an abstract level, many marketers may wonder what kinds of posts and personalities were responsible for 2017’s most popular content. Using the Captiv8 insights tool, we decided to examine some of the top-performing Instagram…

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Instagram Influence Report – Fast Food

Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining the top fast food brands on Instagram. Some key findings: McDonald’s succeeds with scale – McDonald’s sits at the front of the pack among fast food brands…

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Stories War Q3: Instagram Continues To Reign but Gap Lessens

Earlier this year, Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted in Q1, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. Even though creators were evenly split in terms…

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Instagram Influence Report – Soda Brands

Welcome back to our industry benchmark series, a new ongoing research project where we examine the influence brands have within their category across Instagram. This week we’re examining some of social’s top soda brands: Some Key Findings: Coke and Pepsi dominate the competition – Coca-Cola and Pepsi spend billions of dollars each year to reach soda-drinking…

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Stories War Part Two: How Creators Are Using Instagram and Snapchat

Earlier this year, Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we conducted, Instagram Stories was seeing lots of initial success when compared to its main rival, Snapchat. Even though creators were evenly split in…

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Influencer Marketing 101: Measuring Success

Welcome back to Captiv8’s multi-part series on the basics of influencer marketing. Our team spends a lot of time thinking about the strategies and news stories impacting the discipline of influencer marketing. But for those who are new to the discipline there are likely some fundamental questions that often go unanswered. What is “influencer” marketing? How do…

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How YouTube’s Recent Clamp Down is Hurting Creators

A few months ago, advertisers started to flee the YouTube platform after they felt their ads were showing up on videos that they considered not ‘brand safe’. This exodus led to a clamp down by YouTube to try to improve guidelines and give brands more ownership in where their ads are shown. Not surprisingly, this…

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L’Oreal’s YouTube Beauty Squad: Total Engagement & Social Reach

L’Oreal’s partnership with a group of five YouTube beauty “vloggers,” called the Beauty Squad, has earned the company plenty of social credibility with young consumers. But some of the vloggers in L’Oreal’s partnership, like Patricia Bright (pictured above) performed better than others. Beauty vlogging on YouTube is a big deal. Some sources suggest there are…

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The Burning Man Conversation

It’s been a little over a week since ‘The Burn’ and while most have recovered, the majority of people are still reminiscing about the glorious dessert adventure.

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