Scaling Success: How Captiv8 Helped HangarFour 4x Influencer Marketing Business
HangarFour’s Challenge: A Manual Approach Hinders Campaign Effectiveness
HangarFour, a prominent creative and digital advertising agency, faced a substantial challenge in its influencer marketing endeavors prior to working with Captiv8. The manual nature of influencer searches across platforms was a time-consuming and inefficient process for the team.
Despite leveraging multiple influencer marketing platforms, the agency found itself entangled in a labor-intensive system of documents. The manual inputting of influencers, their metrics, and rationale into various documents proved to be both clunky and undesirable, creating a significant hurdle in their workflow and operational efficiency. This challenge highlighted the need for a more streamlined and centralized solution, setting the stage for the transformative impact that Captiv8 had on HangarFour’s influencer marketing workflow.
Captiv8’s Talent Lists and Discovery Features Reshape HangarFour’s Workflow
Captiv8 played a pivotal role in addressing HangarFour’s influencer marketing challenges by introducing a range of innovative features that significantly enhanced operational efficiency. Captiv8’s talent lists feature emerged as a cornerstone solution, revolutionizing the cumbersome processes. With Captiv8’s talent lists, the agency could create, share, and manage influencer lists seamlessly, eliminating the need for manual input and streamlining communication with clients. This saved valuable time and provided a centralized space for client feedback, approvals, and comments, fostering a more collaborative and efficient workflow.
The search and discovery features within Captiv8 further alleviated the manual burden on HangarFour’s influencer selection process. The platform allowed the team to seamlessly incorporate influencers discovered through these features into talent lists, facilitating a more dynamic and agile approach to influencer marketing. The platform’s intuitive design and functionality mitigated the challenges associated with influencer searches, providing the team with a comprehensive and streamlined tool for identifying, evaluating, and managing influencers. In summary, Captiv8’s influencer identification features addressed the agency’s challenges by automating manual processes, centralizing information, and enhancing the overall efficiency of HangarFour’s influencer marketing endeavors.
Indeed’s “World Can Work Better” Campaign EMV Valued At Nearly $2 Million
HangarFour worked with their client Indeed, on the “World Can Work Better” campaign, focusing on empowering job seekers globally. With a commitment to putting job seekers first, Indeed aimed to inspire individuals to envision and embrace a better world of work. The primary focus was to inspire and empower job seekers globally while reinforcing Indeed’s position as the premier connector to better work opportunities.
At the core of the campaign was the innovative “Would You Rather” filter used on TikTok and Instagram which prompted users to contemplate optimal workplace environment. The performance metrics are a testament to the campaign’s triumph. The filters were used over 1,000 times across platforms and generated over 800K views. The total EMV of the campaign was $1.73 million across creator content and $233K on Indeed-owned channels.
HangarFour Grows Influencer Marketing Business 4x As a Result of Captiv8’s Efficiencies
The integration of Captiv8 into HangarFour’s operations resulted in a fourfold increase in influencer marketing business. The efficiencies gained from Captiv8’s features not only addressed manual challenges but also enhanced overall productivity, showcasing the significant positive impact of streamlined workflows on the agency’s business growth. The success of the “World Can Work Better” campaign, coupled with Captiv8’s contributions, solidifies HangarFour’s position as a leader in the dynamic landscape of influencer marketing.
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Tags: case study, influencer marketing
