#TikTokMadeMeBuyIt: Trending Products on TikTok 2023

TikTok continues to set the stage for trends, challenges, and now, the latest products. As we come closer to entering 2024, it’s evident that TikTok has become a powerhouse not just for viral dances and comedic skits but also for reshaping the way we shop. #TikTokMadeMeBuyIt has continued to gain popularity with 4 million posts and 48 billion views in the last 12 months alone.

In this blog post, we will dive into the game-changing impact of TikTok Shop along with the top trending products on TikTok in 2023, based on product categories. If you are interested in gaining even further insights into the trends and products of 2023, make sure to download our 2023 TikTok Trends Report!

TikTok Shop: Revolutionizing E-commerce

September 2023 marked a significant milestone in the realm of online shopping as TikTok launched TikTok Shop. This innovative addition brought an online marketplace directly into the TikTok app, enabling users to seamlessly transition from scrolling through videos to making purchases without leaving the platform.

The beauty of TikTok Shop lies in its integration. Brands and creators alike found a new avenue to showcase and sell their products. This fusion of content and commerce has been a game-changer, allowing users to discover and purchase items with unprecedented ease. The new Shop tab and the prominent “Shop” button on certain videos have been instrumental in simplifying the shopping experience.

Top TikTok Product Categories of 2023

Certain product categories have stood out in 2023, dominated by a large number of ad posts. Analyzing TikTok data on ad posts, here are the top three product categories for ads in the U.S.:

• Casual Dresses (51K posts): Fashion has always been a significant driver of trends, and casual dresses took center stage in the TikTok universe. From style guides to fashion hauls, creators leveraged this category to showcase the latest in casual wear.
• Perfume (37K posts): Fragrance became an unexpected star on TikTok, with users exploring and recommending various scents. Perfume reviews and recommendations flooded the platform, impacting consumer choices significantly.
• T-shirts (34K posts): Wardrobe staples like t-shirts found their place in TikTok’s spotlight. Whether it was styling hacks or brand showcases, this category resonated strongly with users seeking everyday fashion inspiration.

The $9 Amazon Dress Taking TikTok by Storm

This summer an Amazon dress became a viral phenomenon for being both trendy and unbelievably affordable, priced under $10. This dress, featured in a video that garnered over a million likes, is available in 45 different styles. The dress’s popularity surged after users like @honeyiced.xoxo praised its fit and style, prompting a frenzy of reviews and recommendations. Leveraging Amazon storefronts and affiliate marketing, this fashion piece became a staple piece for many this summer.

@honeyiced.xoxo HOLY THEY WERE NOT PLAYING !!!! Amazon storefront in my bio !!! size large get asap #amazonfinds #amazonmusthaves #amazonvirtualtryon #amazonstorefront #viralamazondress ♬ original sound – honeyiced

From Glossier You to Cheirosa ’62: PerfumeTok’s Scent Sensations

For fragrance enthusiasts diving into the world of PerfumeTok, there has been a wide variety of scents that have taken off. Glossier You has become so popular that one bottle is sold globally every 40 seconds. Similarly, Cheirosa ’62 by Sol de Janeiro has become a social media sensation, resonating with its fusion of pistachio, vanilla, and salted caramel notes. This fragrance has over 160 million TikTok views with endorsements from celebrities like Meghan Trainor and Barbie Ferreira.

@soldejaneiro Barbie Ferreira serving main character energy as the face of our Perfume Mist campaign! 🤩 #soldejaneiro #sdj #perfumemists #perfumemist #barbieferreira #barbie #soldejaneirocheirosa #soldejaneiroperfume #perfume #perfumetok #bodymist #bodyspray #cheirosa62 #cheirosa62perfume #cheirosa40 #cheirosa40perfume #cheirosa68 #cheirosa68perfume #rioradiance #rioradianceperfume #euphoria #kathernandez #barbieferreiraedit #barbieferriera #beauty #selfcare #beautytok #fyp #foryou ♬ original sound – Sol de Janeiro

TikTok’s Trending Tees: Nostalgia and Novelty Rule the Wardrobe

In the T-shirt realm of TikTok, nostalgia and quirky designs have taken center stage. One sensation emerged from the movie The Parent Trap, as a T-shirt worn by Lindsay Lohan in the film went viral. Chuckie Brace sported the “Parker Knoll” imprint, making the nostalgic blue tee became a must-have among fans. Available on Amazon and in various versions on Etsy, the tee showcases the enduring influence of ’90s cinema on fashion.

@chuckiebrace Honey, you’ve never looked better #theparenttrap #lindsaylohan #disney #amazonfinds #amazon #meredithblake #gay #fyp ♬ This Will Be (An Everlasting Love) – Natalie Cole

Meanwhile, a vintage-style sweatshirt featuring multiple pickle jar images has seized the spotlight, courtesy of Bad Addiction Boutique on TikTok. Priced at $44, this quirky sweatshirt has sold over 23,000 units and garnered millions of views across various videos. Reflecting Gen Z’s fascination with pickles akin to the bacon craze of the early 2000s, this sweatshirt has become a viral sensation, amplified by influencer endorsements on the platform.

@ttaylorolsen

i think yall tagged me in this sweatshirt 500 times. So yeah…i bought it. Pickle girls unite

♬ original sound – EX7STENCE™

Insights into Click-Through Rates and Popularity Changes

Understanding user engagement and popularity shifts in product categories provides valuable insights into consumer behavior on TikTok. The top trending products on TikTok in 2023 were influenced by a variety of trends and changes. Looking to gain insights into click-through rates and popularity changes month-to-month? Download our 2023 TikTok Trends Report!

The fusion of content and commerce within TikTok Shop has been revolutionary, empowering brands and creators to seamlessly integrate product discovery and purchasing. This shift towards a more integrated shopping experience has redefined the way brands connect with consumers. From identifying the right influencers to crafting compelling campaigns, Captiv8 offers a comprehensive suite of solutions. Interested in learning more? Take a platform tour today.